About Baked Snacks
Growing Online availability of baked snacks with home delivery services will help to boost the global baked snacks market. Healthy baked snacks give energy between meals and increase overall nutrition consumption. Manufacturers are developing portable pack to make baked snacks prepared from fruits, vegetables, grains & pulses, and others. Baked snacks are healthy alternatives for fried potato chips. Growing health concerns among consumers, changing consumer lifestyle will act as a key driver for baked snacks market. Manufacturers are also using social media campaigns through Facebook, Twitter, LinkedIn, and WhatsApp for product promotion.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia- Pacific |
Unit | Value (USD Million) |
Global Baked Snacks Marked by the presence of numerous small and large key players, the global market is extremely competitive, where these players compete in terms of price, quality, innovation, reputation, and distribution. To sustain themselves in the market and to gain the market share key players are focusing towards the rapidly changing consumer needs and preferences. Furthermore, the low set-up price of starting a new manufacturing operation will attract new entrants to the global snacks market over the forecast period. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Baked Snacks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
General Mills, Inc. (United States), Mondelez International, Inc. (United States), PepsiCo, Inc. (United States), Nestle S.A. (Switzerland), B&G Foods (United States), Kellogg Company (United States), Diamond Foods, Inc. (United States), The American Pop Corn Company (United States), ConAgra Foods (United States) and ITC Limited. (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Calbee Foods (Japanese), Amica Chips (Italy), Aramidth International (Singapore) and Butterkist (KP Snacks) (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Baked Snacks market by Type (Sweet and Savory), Application (Baked Biscuits, Baked Extruded Snacks, RTE Popcorn and Other Baked Snacks) and Region.
On the basis of geography, the market of Baked Snacks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Nutrition, the sub-segment i.e. Trans-Fat Free will boost the Baked Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Baked Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Fruits will boost the Baked Snacks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Demand of Health Snacks That Combine Nutrition and Convenience, Fueling Demand of Ready-To-Eat (RTE) Popcorn and Introduction of Various Flavors
Market Growth Drivers:
Growing Health Concerns among Consumers, Changing Consumer Lifestyle and Rising Popularity of Breakfast Savory Biscuit Due To Promotional Activity
Challenges:
Strict Government Regulations for Food Products, Compliance With Quality and Regulatory Standards and Growing Substitution Of Baked Products With Cereals
Restraints:
Fluctuation In Raw Material Cost and High Cost of Health and Wellness Food
Opportunities:
Huge Demand for Low-Fat and Sugar-Free Products, Increase in Health Consciousness Owing To Sedentary Lifestyle and Emerging Penetration Of Media And Entertainment Industry
Market Leaders and their expansionary development strategies
In January 2022, Mondelēz International, Inc. (Nasdaq: MDLZ) today announced that it has completed the acquisition of Chipita Global S.A., a high-growth leader in the Central and Eastern European croissants and baked snacks category. The acquisition marks an exciting milestone in the Company’s strategic plan, focused on accelerating growth in core snacking adjacencies, while continuing to expand its footprint in key markets.
In January 2021, Cornitos, the Made In India Nachos brand expands its product portfolio with baked snacks. The newly launched range is the snack of the season – Crusties. The funky zig-zag snack is a perfect balance of health and taste, offering the choice to enjoy the snacks guilt-free.
"USDA is responsible for providing a safety net for millions of Americans who are food-insecure and for developing and promoting dietary guidance based on scientific evidence. USDA works to increase food security and reduce hunger by providing children and low-income people access to food, a healthful diet, and nutrition education in a way that supports American agriculture and inspires public confidence. USDA provides critical nutrition assistance through Food and Nutrition Service (FNS) programs that include child nutrition programs, the Supplemental Nutrition Assistance Program (SNAP) and emergency food assistance among many other programs."
Key Target Audience
Manufactures, Distributors and Suppliers, Government and Private Research Institutes, Government Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.