About Green Tea Powder
Green tea is well known for its health benefits that is made from Camellia sinensis leaves without undergoing withering and oxidation process. Originated in China, now many types of green tea is available in the market. Green tea powder is used for drinking as a tea, also used as an additive. It is used for application such as drinking tea, pastry, beverage, as well as in ice cream. The matcha green tea powder is used to brew antioxidant rich green tea, baking as well as in smoothies. Usage of matcha in foods as flavors as well as to dye foods is trending. Matcha tea green tea powder is made from shade-grown tea leaves, have multiple health benefits which is increasing its popularity in consumers around the globe.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | North America |
Unit | Value (USD Million) |
CAGR | 6.9% |
This competitive landscape is constantly evolving. Staying ahead of the curve with innovative products, ethical practices, and a strong brand identity is key to success in the green tea powder market. Analyst at AMA Research estimates that Japanese and Chinese Vendors will contribute the maximum growth to Global Green Tea Powder market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Marushichi Seicha Co., Ltd. (Japan), ShaoXing Royal Tea Village CO.,LTD. (China), Aiya America Inc.(United States), Ito En, Ltd. (Japan), Marukyu Koyamaen Co.& Ltd. (Japan), Uji Tea Yanoen (Japan), AOI SEICHA Co., Ltd (Japan), TENZO TEA (United States) and The AOI Tea Company (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Hunan Xiangfeng Tea Iindustry Co., Ltd (China), China Zenith Tea Technology Co.,ltd (China) and Vicony Teas Company (China).
Segmentation Overview
AMA Research has segmented the market of Global Green Tea Powder market by Type (Drinking-use Green Tea Powder and Additive-use Green Tea Powder), Application (Drinking Tea, Pastry, Beverage and Ice Cream) and Region.
On the basis of geography, the market of Green Tea Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia-Pacific region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/ hypermarket will boost the Green Tea Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Innovation in flavors and packaging
Market Growth Drivers:
Growing demand for green tea due to health benefits around the globe and Growing online retail industry
Challenges:
Unhealthy price competition in the market
Restraints:
High Cost of green tea powder
Opportunities:
Increasing awareness about health benefits of green tea
Market Leaders and their expansionary development strategies
In June 2023, Chamberlain Coffee, has partnered with cult-favorite hair care line, IGK, to launch a limited-edition Matcha Dry Shampoo. The co-branded product will be an iteration of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo with exclusive packaging, and will be available for purchase at Ulta retail stores
In February 2023, Laval Green Tea launches India's first-ever effervescent green tea tablet that can use for refewreshing the mind.
Key Target Audience
Green Tea Powder Manufacturers, Green Tea Powder Distributors/Traders/Wholesalers, Food industry, Industry Association and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.