What is Calorie Counter Software Market?
Calorie counter software is designed specifically to assist users with exercise and other types of physical training, nutrition and diet, health tracking, or any other related fitness topics. A calorie counter app can be downloaded on any mobile device and used anywhere to get fit. These can perform numerous functions such as allowing users to set fitness goals, gathering workout ideas, tracking caloric intake, and sharing progress to facilitate healthy behavior change. They can be used as a platform to encourage healthy behavior change with personalized workouts, fitness advice, and nutrition plans. Furthermore, this software can work in conjunction with wearable devices so as to synchronize their health data to third-party devices for easier accessibility.
The market study is being classified and major geographies with country level break-up.
Cronometer (Canada), FatSecret (Australia), Livestrong Foundation (United States), Myfitnesspal (United States), MyNetDiary (United States), Subassistant (United States), Virtuagym (Netherlands), Yazio (Germany), FitNow (United States) and SparkPeople (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Calorie Counter Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Calorie Counter Software market by Type, Application and Region.
On the basis of geography, the market of Calorie Counter Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- A Significant Increase in the Obese Population
- Increasing Health Concerns
Market Trend
- Increasing Penetration of Mobile Devices and Availability of High-Speed Internet Services
- Rising Trend of Wearable Technology
Restraints
- Security Threats May Hinder the Growth of the Market
- High Cost Associated With the Usage of the Software for Fitness App
Opportunities
- Increasing Awareness Regarding Health and Nutrition
Challenges
- Lack of Proper Awareness Fitness Software
Key Target Audience
Calorie Counter Software Providers, End-users, Potential Investors, Research Firms and Others