Global Lead Generation B2B Software Market

Lead Generation B2B Software Comprehensive Study by Type (Lead Capture Software, Lead Intelligence Software, Lead Mining Software, Lead Scoring Software), Deployment Mode (On-Premise, Cloud-Based), Enterprise (Small Enterprises, Medium-Sized Enterprises, Large Enterprises), End User (Retail, Banking, Financial Services & Insurance, Telecom & IT, Healthcare, Others) Players and Region - Global Market Outlook to 2030

Lead Generation B2B Software Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Lead Generation B2B Software
Lead generation B2B software can automate the process of generating and collecting leads from one business to another business, through various mediums. There are some of the ways through which leads can collect online such as email, social media, landing pages. For each of these channels, one can pick diverse strategies for lead generation. If someone wants something that is a bit more comprehensive, one can opt for an all-in-one software solution for lead generation which is great for entrepreneurs and marketers who want to focus on other aspects of growing a business. With effective lead generation software, one can find quality leads and get more conversions which result in a bigger customer base and an increase in sales.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)


Leading key players of B2B lead generation software are focusing on strategic partnerships and new product launches to improve their products and services along with focusing on increasing their client base to strengthen market position. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Lead Generation B2B Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Leadfeeder (Finland), Lusha Ltd (United States), Evolution360 (Denmark), Velocify (United States), Vainu (Finland), XANT (United States), Leadspace (United States), 6sense Insights, Inc. (United States), AeroLeads (India) and Lattice Engines (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Socedo (United States), KickFire (United States) and Oceanos Inc. (United States).

Segmentation Overview
AMA Research has segmented the market of Global Lead Generation B2B Software market by Type (Lead Capture Software, Lead Intelligence Software, Lead Mining Software and Lead Scoring Software) and Region.



On the basis of geography, the market of Lead Generation B2B Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. On-Premise will boost the Lead Generation B2B Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise, the sub-segment i.e. Small Enterprises will boost the Lead Generation B2B Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Retail will boost the Lead Generation B2B Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Growing Adoption of Cloud-Based Technologies

Market Growth Drivers:
Rising Need to Modernize the Marketing and Sales Processes and Increasing Need for Business Intelligence & Insights

Challenges:
Data Security and Privacy Concerns and Lack of Skilled Personnel

Restraints:
High Cost Associated with B2B Lead Generation Software

Opportunities:
Rising Demand from Emerging Economies

Market Leaders and their expansionary development strategies
In October 2021, Adobe (Nasdaq:ADBE) has acquired Frame.io, a leading cloud-based video collaboration platform. The combination of Adobe’s leading video editing offerings—including Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects—with Frame.io’s cloud-based review and approval functionality will radically accelerate the creative process and deliver an end-to-end video platform.
In January 2024, Integrate, the enterprise demand management platform, has launched of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace.


Key Target Audience
B2B Lead Generation Software Providers, Software Developers, Software Solution Providers, Network Providers, IT & Telecom Industry, Governmental Bodies and Research Organization

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Lead Capture Software
  • Lead Intelligence Software
  • Lead Mining Software
  • Lead Scoring Software
By Deployment Mode
  • On-Premise
  • Cloud-Based

By Enterprise
  • Small Enterprises
  • Medium-Sized Enterprises
  • Large Enterprises

By End User
  • Retail
  • Banking
  • Financial Services & Insurance
  • Telecom & IT
  • Healthcare
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising Need to Modernize the Marketing and Sales Processes
      • 3.2.2. Increasing Need for Business Intelligence & Insights
    • 3.3. Market Challenges
      • 3.3.1. Data Security and Privacy Concerns
      • 3.3.2. Lack of Skilled Personnel
    • 3.4. Market Trends
      • 3.4.1. Growing Adoption of Cloud-Based Technologies
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Lead Generation B2B Software, by Type, Deployment Mode, Enterprise, End User and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Lead Generation B2B Software (Value)
      • 5.2.1. Global Lead Generation B2B Software by: Type (Value)
        • 5.2.1.1. Lead Capture Software
        • 5.2.1.2. Lead Intelligence Software
        • 5.2.1.3. Lead Mining Software
        • 5.2.1.4. Lead Scoring Software
      • 5.2.2. Global Lead Generation B2B Software by: Deployment Mode (Value)
        • 5.2.2.1. On-Premise
        • 5.2.2.2. Cloud-Based
      • 5.2.3. Global Lead Generation B2B Software by: Enterprise (Value)
        • 5.2.3.1. Small Enterprises
        • 5.2.3.2. Medium-Sized Enterprises
        • 5.2.3.3. Large Enterprises
      • 5.2.4. Global Lead Generation B2B Software by: End User (Value)
        • 5.2.4.1. Retail
        • 5.2.4.2. Banking
        • 5.2.4.3. Financial Services & Insurance
        • 5.2.4.4. Telecom & IT
        • 5.2.4.5. Healthcare
        • 5.2.4.6. Others
      • 5.2.5. Global Lead Generation B2B Software Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Lead Generation B2B Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Leadfeeder (Finland)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Lusha Ltd (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Evolution360 (Denmark)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Velocify (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Vainu (Finland)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. XANT (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Leadspace (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. 6sense Insights, Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. AeroLeads (India)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Lattice Engines (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Lead Generation B2B Software Sale, by Type, Deployment Mode, Enterprise, End User and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Lead Generation B2B Software (Value)
      • 7.2.1. Global Lead Generation B2B Software by: Type (Value)
        • 7.2.1.1. Lead Capture Software
        • 7.2.1.2. Lead Intelligence Software
        • 7.2.1.3. Lead Mining Software
        • 7.2.1.4. Lead Scoring Software
      • 7.2.2. Global Lead Generation B2B Software by: Deployment Mode (Value)
        • 7.2.2.1. On-Premise
        • 7.2.2.2. Cloud-Based
      • 7.2.3. Global Lead Generation B2B Software by: Enterprise (Value)
        • 7.2.3.1. Small Enterprises
        • 7.2.3.2. Medium-Sized Enterprises
        • 7.2.3.3. Large Enterprises
      • 7.2.4. Global Lead Generation B2B Software by: End User (Value)
        • 7.2.4.1. Retail
        • 7.2.4.2. Banking
        • 7.2.4.3. Financial Services & Insurance
        • 7.2.4.4. Telecom & IT
        • 7.2.4.5. Healthcare
        • 7.2.4.6. Others
      • 7.2.5. Global Lead Generation B2B Software Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Lead Generation B2B Software: by Type(USD Million)
  • Table 2. Lead Generation B2B Software Lead Capture Software , by Region USD Million (2018-2023)
  • Table 3. Lead Generation B2B Software Lead Intelligence Software , by Region USD Million (2018-2023)
  • Table 4. Lead Generation B2B Software Lead Mining Software , by Region USD Million (2018-2023)
  • Table 5. Lead Generation B2B Software Lead Scoring Software , by Region USD Million (2018-2023)
  • Table 6. Lead Generation B2B Software: by Deployment Mode(USD Million)
  • Table 7. Lead Generation B2B Software On-Premise , by Region USD Million (2018-2023)
  • Table 8. Lead Generation B2B Software Cloud-Based , by Region USD Million (2018-2023)
  • Table 9. Lead Generation B2B Software: by Enterprise(USD Million)
  • Table 10. Lead Generation B2B Software Small Enterprises , by Region USD Million (2018-2023)
  • Table 11. Lead Generation B2B Software Medium-Sized Enterprises , by Region USD Million (2018-2023)
  • Table 12. Lead Generation B2B Software Large Enterprises , by Region USD Million (2018-2023)
  • Table 13. Lead Generation B2B Software: by End User(USD Million)
  • Table 14. Lead Generation B2B Software Retail , by Region USD Million (2018-2023)
  • Table 15. Lead Generation B2B Software Banking , by Region USD Million (2018-2023)
  • Table 16. Lead Generation B2B Software Financial Services & Insurance , by Region USD Million (2018-2023)
  • Table 17. Lead Generation B2B Software Telecom & IT , by Region USD Million (2018-2023)
  • Table 18. Lead Generation B2B Software Healthcare , by Region USD Million (2018-2023)
  • Table 19. Lead Generation B2B Software Others , by Region USD Million (2018-2023)
  • Table 20. South America Lead Generation B2B Software, by Country USD Million (2018-2023)
  • Table 21. South America Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 22. South America Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 23. South America Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 24. South America Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 25. Brazil Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 26. Brazil Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 27. Brazil Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 28. Brazil Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 29. Argentina Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 30. Argentina Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 31. Argentina Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 32. Argentina Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 33. Rest of South America Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 34. Rest of South America Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 35. Rest of South America Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 36. Rest of South America Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 37. Asia Pacific Lead Generation B2B Software, by Country USD Million (2018-2023)
  • Table 38. Asia Pacific Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 39. Asia Pacific Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 40. Asia Pacific Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 41. Asia Pacific Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 42. China Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 43. China Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 44. China Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 45. China Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 46. Japan Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 47. Japan Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 48. Japan Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 49. Japan Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 50. India Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 51. India Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 52. India Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 53. India Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 54. South Korea Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 55. South Korea Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 56. South Korea Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 57. South Korea Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 58. Taiwan Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 59. Taiwan Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 60. Taiwan Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 61. Taiwan Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 62. Australia Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 63. Australia Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 64. Australia Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 65. Australia Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 66. Rest of Asia-Pacific Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 67. Rest of Asia-Pacific Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 68. Rest of Asia-Pacific Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 69. Rest of Asia-Pacific Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 70. Europe Lead Generation B2B Software, by Country USD Million (2018-2023)
  • Table 71. Europe Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 72. Europe Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 73. Europe Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 74. Europe Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 75. Germany Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 76. Germany Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 77. Germany Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 78. Germany Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 79. France Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 80. France Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 81. France Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 82. France Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 83. Italy Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 84. Italy Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 85. Italy Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 86. Italy Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 87. United Kingdom Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 88. United Kingdom Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 89. United Kingdom Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 90. United Kingdom Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 91. Netherlands Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 92. Netherlands Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 93. Netherlands Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 94. Netherlands Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 95. Rest of Europe Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 96. Rest of Europe Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 97. Rest of Europe Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 98. Rest of Europe Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 99. MEA Lead Generation B2B Software, by Country USD Million (2018-2023)
  • Table 100. MEA Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 101. MEA Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 102. MEA Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 103. MEA Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 104. Middle East Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 105. Middle East Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 106. Middle East Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 107. Middle East Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 108. Africa Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 109. Africa Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 110. Africa Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 111. Africa Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 112. North America Lead Generation B2B Software, by Country USD Million (2018-2023)
  • Table 113. North America Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 114. North America Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 115. North America Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 116. North America Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 117. United States Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 118. United States Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 119. United States Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 120. United States Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 121. Canada Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 122. Canada Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 123. Canada Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 124. Canada Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 125. Mexico Lead Generation B2B Software, by Type USD Million (2018-2023)
  • Table 126. Mexico Lead Generation B2B Software, by Deployment Mode USD Million (2018-2023)
  • Table 127. Mexico Lead Generation B2B Software, by Enterprise USD Million (2018-2023)
  • Table 128. Mexico Lead Generation B2B Software, by End User USD Million (2018-2023)
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Lead Generation B2B Software: by Type(USD Million)
  • Table 140. Lead Generation B2B Software Lead Capture Software , by Region USD Million (2025-2030)
  • Table 141. Lead Generation B2B Software Lead Intelligence Software , by Region USD Million (2025-2030)
  • Table 142. Lead Generation B2B Software Lead Mining Software , by Region USD Million (2025-2030)
  • Table 143. Lead Generation B2B Software Lead Scoring Software , by Region USD Million (2025-2030)
  • Table 144. Lead Generation B2B Software: by Deployment Mode(USD Million)
  • Table 145. Lead Generation B2B Software On-Premise , by Region USD Million (2025-2030)
  • Table 146. Lead Generation B2B Software Cloud-Based , by Region USD Million (2025-2030)
  • Table 147. Lead Generation B2B Software: by Enterprise(USD Million)
  • Table 148. Lead Generation B2B Software Small Enterprises , by Region USD Million (2025-2030)
  • Table 149. Lead Generation B2B Software Medium-Sized Enterprises , by Region USD Million (2025-2030)
  • Table 150. Lead Generation B2B Software Large Enterprises , by Region USD Million (2025-2030)
  • Table 151. Lead Generation B2B Software: by End User(USD Million)
  • Table 152. Lead Generation B2B Software Retail , by Region USD Million (2025-2030)
  • Table 153. Lead Generation B2B Software Banking , by Region USD Million (2025-2030)
  • Table 154. Lead Generation B2B Software Financial Services & Insurance , by Region USD Million (2025-2030)
  • Table 155. Lead Generation B2B Software Telecom & IT , by Region USD Million (2025-2030)
  • Table 156. Lead Generation B2B Software Healthcare , by Region USD Million (2025-2030)
  • Table 157. Lead Generation B2B Software Others , by Region USD Million (2025-2030)
  • Table 158. South America Lead Generation B2B Software, by Country USD Million (2025-2030)
  • Table 159. South America Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 160. South America Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 161. South America Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 162. South America Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 163. Brazil Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 164. Brazil Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 165. Brazil Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 166. Brazil Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 167. Argentina Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 168. Argentina Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 169. Argentina Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 170. Argentina Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 171. Rest of South America Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 172. Rest of South America Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 173. Rest of South America Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 174. Rest of South America Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 175. Asia Pacific Lead Generation B2B Software, by Country USD Million (2025-2030)
  • Table 176. Asia Pacific Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 177. Asia Pacific Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 178. Asia Pacific Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 179. Asia Pacific Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 180. China Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 181. China Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 182. China Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 183. China Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 184. Japan Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 185. Japan Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 186. Japan Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 187. Japan Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 188. India Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 189. India Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 190. India Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 191. India Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 192. South Korea Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 193. South Korea Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 194. South Korea Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 195. South Korea Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 196. Taiwan Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 197. Taiwan Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 198. Taiwan Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 199. Taiwan Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 200. Australia Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 201. Australia Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 202. Australia Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 203. Australia Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 204. Rest of Asia-Pacific Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 205. Rest of Asia-Pacific Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 206. Rest of Asia-Pacific Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 207. Rest of Asia-Pacific Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 208. Europe Lead Generation B2B Software, by Country USD Million (2025-2030)
  • Table 209. Europe Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 210. Europe Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 211. Europe Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 212. Europe Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 213. Germany Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 214. Germany Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 215. Germany Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 216. Germany Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 217. France Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 218. France Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 219. France Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 220. France Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 221. Italy Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 222. Italy Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 223. Italy Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 224. Italy Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 225. United Kingdom Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 226. United Kingdom Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 227. United Kingdom Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 228. United Kingdom Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 229. Netherlands Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 230. Netherlands Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 231. Netherlands Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 232. Netherlands Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 233. Rest of Europe Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 234. Rest of Europe Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 235. Rest of Europe Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 236. Rest of Europe Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 237. MEA Lead Generation B2B Software, by Country USD Million (2025-2030)
  • Table 238. MEA Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 239. MEA Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 240. MEA Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 241. MEA Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 242. Middle East Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 243. Middle East Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 244. Middle East Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 245. Middle East Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 246. Africa Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 247. Africa Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 248. Africa Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 249. Africa Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 250. North America Lead Generation B2B Software, by Country USD Million (2025-2030)
  • Table 251. North America Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 252. North America Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 253. North America Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 254. North America Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 255. United States Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 256. United States Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 257. United States Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 258. United States Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 259. Canada Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 260. Canada Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 261. Canada Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 262. Canada Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 263. Mexico Lead Generation B2B Software, by Type USD Million (2025-2030)
  • Table 264. Mexico Lead Generation B2B Software, by Deployment Mode USD Million (2025-2030)
  • Table 265. Mexico Lead Generation B2B Software, by Enterprise USD Million (2025-2030)
  • Table 266. Mexico Lead Generation B2B Software, by End User USD Million (2025-2030)
  • Table 267. Research Programs/Design for This Report
  • Table 268. Key Data Information from Secondary Sources
  • Table 269. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Lead Generation B2B Software: by Type USD Million (2018-2023)
  • Figure 5. Global Lead Generation B2B Software: by Deployment Mode USD Million (2018-2023)
  • Figure 6. Global Lead Generation B2B Software: by Enterprise USD Million (2018-2023)
  • Figure 7. Global Lead Generation B2B Software: by End User USD Million (2018-2023)
  • Figure 8. South America Lead Generation B2B Software Share (%), by Country
  • Figure 9. Asia Pacific Lead Generation B2B Software Share (%), by Country
  • Figure 10. Europe Lead Generation B2B Software Share (%), by Country
  • Figure 11. MEA Lead Generation B2B Software Share (%), by Country
  • Figure 12. North America Lead Generation B2B Software Share (%), by Country
  • Figure 13. Global Lead Generation B2B Software share by Players 2023 (%)
  • Figure 14. Global Lead Generation B2B Software share by Players (Top 3) 2023(%)
  • Figure 15. Global Lead Generation B2B Software share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Leadfeeder (Finland) Revenue, Net Income and Gross profit
  • Figure 18. Leadfeeder (Finland) Revenue: by Geography 2023
  • Figure 19. Lusha Ltd (United States) Revenue, Net Income and Gross profit
  • Figure 20. Lusha Ltd (United States) Revenue: by Geography 2023
  • Figure 21. Evolution360 (Denmark) Revenue, Net Income and Gross profit
  • Figure 22. Evolution360 (Denmark) Revenue: by Geography 2023
  • Figure 23. Velocify (United States) Revenue, Net Income and Gross profit
  • Figure 24. Velocify (United States) Revenue: by Geography 2023
  • Figure 25. Vainu (Finland) Revenue, Net Income and Gross profit
  • Figure 26. Vainu (Finland) Revenue: by Geography 2023
  • Figure 27. XANT (United States) Revenue, Net Income and Gross profit
  • Figure 28. XANT (United States) Revenue: by Geography 2023
  • Figure 29. Leadspace (United States) Revenue, Net Income and Gross profit
  • Figure 30. Leadspace (United States) Revenue: by Geography 2023
  • Figure 31. 6sense Insights, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. 6sense Insights, Inc. (United States) Revenue: by Geography 2023
  • Figure 33. AeroLeads (India) Revenue, Net Income and Gross profit
  • Figure 34. AeroLeads (India) Revenue: by Geography 2023
  • Figure 35. Lattice Engines (United States) Revenue, Net Income and Gross profit
  • Figure 36. Lattice Engines (United States) Revenue: by Geography 2023
  • Figure 37. Global Lead Generation B2B Software: by Type USD Million (2025-2030)
  • Figure 38. Global Lead Generation B2B Software: by Deployment Mode USD Million (2025-2030)
  • Figure 39. Global Lead Generation B2B Software: by Enterprise USD Million (2025-2030)
  • Figure 40. Global Lead Generation B2B Software: by End User USD Million (2025-2030)
  • Figure 41. South America Lead Generation B2B Software Share (%), by Country
  • Figure 42. Asia Pacific Lead Generation B2B Software Share (%), by Country
  • Figure 43. Europe Lead Generation B2B Software Share (%), by Country
  • Figure 44. MEA Lead Generation B2B Software Share (%), by Country
  • Figure 45. North America Lead Generation B2B Software Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Leadfeeder (Finland)
  • Lusha Ltd (United States)
  • Evolution360 (Denmark)
  • Velocify (United States)
  • Vainu (Finland)
  • XANT (United States)
  • Leadspace (United States)
  • 6sense Insights, Inc. (United States)
  • AeroLeads (India)
  • Lattice Engines (United States)
Additional players considered in the study are as follows:
Socedo (United States) , KickFire (United States) , Oceanos Inc. (United States)
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Key Highlights of Report


Mar 2024 243 Pages 67 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Lead Generation B2B Software Market Quantitative research analysis
Global Lead Generation B2B Software Market Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Leadfeeder (Finland), Lusha Ltd (United States), Evolution360 (Denmark), Velocify (United States), Vainu (Finland), XANT (United States), Leadspace (United States), 6sense Insights, Inc. (United States), AeroLeads (India) and Lattice Engines (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Growing Adoption of Cloud-Based Technologies" is seen as one of major influencing trends for Lead Generation B2B Software Market during projected period 2023-2030.
The Lead Generation B2B Software market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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