What is Bathroom Products Market?
No bathroom is fully functional without the detailed placement of the right accessories in the right places. The diverse range of bathroom products includes shower rails, shower arms, soap dishes and dispensers, towel rails, bars, and rings, to name just a few. These products are designed to achieve a unified design in terms of performance that will best match the bathroom faucets. The COVID-19 pandemic in various European countries is having a significant impact on this market. Sink sales fell in the fast quarter. However, after the lockdown was relaxed, consumer demand for bathroom products has increased in Germany, the UK, and other European countries. In addition, consumer demand for premium products is driving the market apart from the high purchasing power of the middle class. In 2019, bathroom products market revenue in North America was approximately USD 4.2 billion. That market should grow to USD 5.63 billion by 2025.
The market study is being classified by Type (Bathroom Basin, Cabinets, Mirrors, Shelves, Taps, Towel Rack/Ring and Others), by Application (Individual Use and Commercial Use) and major geographies with country level break-up.
Kohler Co. (United States), Roca Sanitario, S.A. (Spain), TOTO Ltd. (Japan), Bradley Corporation (United States), Duravit AG (Germany), HSIL Ltd. (India), LIXIL Group (Japan), Masco Corporation (United States), Sternhagen Bath Pvt. Ltd. (Germany), Norcros Plc (United Kingdom), Hamberger Sanitary GmbH (Germany), Huida Sanitary Ware Co., Ltd. (China), Bemis Manufacturing Company (United States) and Sloan Valve Company (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Ginsey Home Solutions (United States), AmeriSink Inc. (United States) and Spectrum Brands Holdings Inc. (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Bathroom Products market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Bathroom Products market by Type, Application and Region.
On the basis of geography, the market of Bathroom Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increase in Disposable Income of Consumers
- The Growth of the Housing and Hospitality Sector
- Rising Urbanization and Improving Consumer Awareness Regarding New Bath Accessories
- Rising Concerns over Personal Hygiene
- Increasing Number of Commercial Spaces & Public Offices
Market Trend
- The Increasing Demand for Antimicrobial Toilet Seats
- The Rise in Trend of Buying Consumer Products through E-Commerce and Online Platforms
Restraints
- Availability of Do-It-Yourself Products and Methods
Opportunities
- Constant Product Developments and Innovations Using Technology Integration through Various Other Smart Devices
- The Rising Residential Sector in Emerging Economies Such As China and India
- Growing Government Initiatives Such As the Swachh Bharat Abhiyan in India and Other Government Initiatives Worldwide
Challenges
- The Increasing Criticality of Inventory Management
In January 2019, Kohler Co. had launched an intelligent toilet, Numi 2.0 with built-in surround sound speakers, ambient mood lighting, heated seat, warm water cleansing with a dryer, and automatic lid opening/closing and flushing. and In October 2019, Sternhagen Bath Pvt. Ltd. had launched its new exquisite rose gold collection of premium sanitary ware and bath fittings. This launch had hereby helped the company to expand its product portfolio.
Key Target Audience
Manufacturers of Bathroom Products, Suppliers and Distributors of Bathroom Products, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others