Fashion Influencer Marketing Market Scope
In a bid to maximize their reach and capture a larger audience, fashion brands are adopting influencer marketing strategies. Technological disruption in advertising practices and marketing strategies has helped companies invest more efficiently in marketing campaigns and get a higher return on investment (ROI). Influencer marketing enables fashion brands to maximize their reach and promote their products in more innovative ways to relate to brand values.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Largest Market | North America |
Unit | Value (USD Million) |
Key Companies Profiled | AspireIQ (United States), HYPR Brands (United States), InfluencerDB (United States), IZEA (United States), Klear (United States), Launchmetrics (United States), Traackr, Inc. (United States), Upfluence Inc. (United States), Onalytica (United Kingdom) and ExpertVoice Inc. (United States) |
CAGR | 35.7% |
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Fashion Influencer Marketing market throughout the predicted period.
AspireIQ (United States), HYPR Brands (United States), InfluencerDB (United States), IZEA (United States), Klear (United States), Launchmetrics (United States), Traackr, Inc. (United States), Upfluence Inc. (United States), Onalytica (United Kingdom) and ExpertVoice Inc. (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Fashion Influencer Marketing market by Type , by Application (Search and discovery, Campaign management, Influencer relationship management, Analytics and reporting, Compliance management and fraud detection and Other) and Region with country level break-up.
On the basis of geography, the market of Fashion Influencer Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Leaders and their expansionary development strategies
In May 2023, Metaverse Exploration launched Some brands ventured into the metaverse, experimenting with virtual influencer partnerships and product launches, though mainstream adoption remains in its early stages.
In September 2023, Tagger by Sprout Social, the global technology leader in making influencer marketing more intelligent, releases its Q2 Fashion Influencer Marketing Index today. The report highlights which fashion brands have seen the most success from influencer marketing and how others can tap into the insights behind millions of sponsored posts to drive sales and brand awareness.
Influencing Trend:
Customers’ shift toward video-based content across the OTT space and Increase in adoption of ad-blocking software
Market Growth Drivers:
The growing use of social media platforms globally is adding to the incremental benefits of influencer marketing for fashion brands
Restraints:
Lack of capabilities to measure campaign effectiveness
Opportunities:
Social Search Engine (SSE) and Social Search Optimization (SSO) also offer promising growth and Influencer marketing to increase demand for big data analytics, AI, and ML
Key Target Audience
Government Regulatory Bodies, Government Research Organization, Private Research Organizations and Others