About Home Fitness App
Home fitness apps are mainly used for routinely workouts at home. This apps help to keep fitness at home without having to go to the gym. It does not require equipment or coach. With this fitness apps, all exercises can be performed with just body weight. Home Workout is a fitness app which implements various routines to get in shape without leaving home. Demand for home fitness apps has been raised particularly during pandemic period to maintain health at home. Increasing technological advancements with wearable devices, rising awareness regarding diet and lifestyle managements are well known drivers of the home fitness app market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 15.3% |
The market of Home Fitness App is expected to grow with rising demand for candies and gummies. Several companies are operating in the market to provide Home Fitness App with number of flavours. The market is highly fragmented with the presence of several market players. They are gaining attention owing to their innovative and novel portfolio. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Fitbit, Inc. (United States), Sony Corporation (Japan), ADIDAS AG (Germany), Fossil Group, Inc. (United States), TomTom International BV. (Netherland), Fitnesskeeper Inc. (United States), Azumio Inc. (United States) and MyFitnessPal, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Noom, Inc. (United States), Under Armour, Inc. (United States) and APPLICO INC. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Home Fitness App market by Type (Workout and Exercise Apps, Disease Management, Nutrition & Diet and Others), Application (Medication & Yoga, Period & Ovulation Tracking and Others) and Region.
On the basis of geography, the market of Home Fitness App has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Subscription , the sub-segment i.e. One-Time will boost the Home Fitness App market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Wearable Devices will boost the Home Fitness App market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Huge Demand for Workout & Exercise App is expected to gain High Market Share
Market Growth Drivers:
Rising Demand for Wearable Devices and Augmenting Awareness regarding Maintaining Health at Home during Covid Pandemic
Challenges:
Improper Functionality regarding Calorie Intake
Restraints:
GPS Issue and Lack of Automation
Opportunities:
Growing Technological Advancements in Wearable Devices and Preference for Lifestyle Management & Mediation has created Growth Opportunities for the Market
Market Leaders and their expansionary development strategies
In January 2023, Nike partnered with fitness app Les Mills+ to offer on-demand workouts featuring Nike trainers and athletes. This partnership aimed to leverage the strengths of both companies - Nike's brand recognition and Les Mills+ established workout library.
In February 2022, Apple Fitness+ added features like Time to Walk, which offered guided walks with celebrity audio content. This launch aimed to expand the app's appeal by incorporating an element of entertainment alongside exercise.
Key Target Audience
Home Fitness App Manufacturers, Home Fitness App Providers, Raw Material Suppliers, New Entrants/Investors, Strategic Business Planners, Governments and End Use Industry
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.