About Mobile Location Analytics
Mobile Location Analytics (MLA) is mainly a type of customer intelligence that refers to technology for retailers, including developing aggregated reports that are hereby used to reduce the checkout times, improve store layout, as well as understand the consumer shopping patterns. The reports are generated by discovering the Wi-Fi or Bluetooth addresses of cell phones when interacting with storage networks. By observing the movement of devices, retailers can collect data that they can use to optimize floor plan layouts, ad placement, and checkout staff, for example. MLA products collect a device's MAC address, the unique 12-digit number assigned to a specific hardware device. This number can be recognized by Wi-Fi or Bluetooth sensors. There are separate MAC addresses for Wi-Fi and Bluetooth. Beacons are also used for MLA purposes and work with Bluetooth. This technology also allows them to send push notifications. Recently, companies have started using the combination of Wi-Fi and Bluetooth to improve the accuracy and reliability of MLA devices. The technology works when people are going through the business. The tracking companies find their radio signal and assign a random number to the device. They monitor this number as it moves across the screen and analyzes patterns in the data.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 13.4% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile Location Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Euclid, Inc. (United States), Oracle Corporation (United States), IBM (United States), Google (United States), Galigeo (Paris), Cisco Systems (United States), Space Curve, Inc. (United States), TIBCO Software Inc. (United States), PlaceIQ (United States) and Pitney Bowes Inc. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mobile Location Analytics market by Type (Reporting and Visualization, Geocoding and Reverse Geocoding, Data integration and ETL and Thematic Mapping and Spatial Analysis), Application (Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization, Location Selection and Optimization and Others) and Region.
On the basis of geography, the market of Mobile Location Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Hardware will boost the Mobile Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Vertical, the sub-segment i.e. Healthcare will boost the Mobile Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Location Type, the sub-segment i.e. Indoor Location will boost the Mobile Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Location Intelligence Data to Enhance Business, Growing Demand for the Mobile Location Insights and The Increased Use of Mobile Devices for Commercial Transactions
Market Growth Drivers:
The Growing Need for Enhanced Transportation/Logistics Planning, Risk Analysis, And Fraud Detection, Rising Number of Smartphone Users, Rise In Real-Time Mobile Location Analytics and Use of Location-Based Applications Is Increasing Among Consumers
Challenges:
Lack of Skilled Personnel in Organizations
Restraints:
Rising Privacy Concerns
Opportunities:
Increasing Investments in IoT, Growing Penetration of Smart Devices, and Network Infrastructure, The Increasing Number of Retail Chains in Emerging Economies Such and China and India and A Rise in the Adoption of Technological Advancement
Market Leaders and their expansionary development strategies
In August 2023, TPG Telecom and Ericsson have partnered to revolutionise mobile network performance for TPG Telecom's customers. According to the joint statement, the collaboration introduces a cloud-native and AI-powered analytics tool. Under the multi-year agreement, TPG Telecom and Ericsson will deliver an Australian-first solution that employs cutting-edge technology to pinpoint and optimise mobile network performance on an individual subscriber level.
In February 2023, Mobileum Inc. (“Mobileum”), a leading global provider of telecom analytics solutions, is pleased to announce the latest release of its Active Intelligence Platform (AIP), a cloud-native big data solution designed to collect and analyze a growing volume, velocity, and diversity of complex data streams generated by Communication Service Provider (CSP) networks.
Key Target Audience
Providers of Mobile Location Analytics, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.