About Powdered Beverages
Powdered beverages are a new offering with functional ingredients. These are considered a high-performance nutritional powder. It is available in different flavors. It is available on an online platform. The market players are investing in technology development in new and advanced packaging techniques.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market-leading players in this sector are discovering their reach in new geographical regions by adopting various market strategies including mergers & acquisitions, expansions, investments, new product development as their business strategies. The market-leading players are exploring new areas through expansions and acquisitions across the globe to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Powdered Beverages market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle (Switzerland), The Coca-Cola Company (United States), Mondelez International (United States), TreeHouse Foods (United States), The Kraft Heinz Company (United States), GlaxoSmithKline (United Kingdom), Insta Foods (India), Pure Circle's (United States), Hansen Holding (Denmark), Bemis Company Inc. (United States) and Unilever (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Tate & Lyle plc (United Kingdom), Gatorade (United States) and SMC Enterprise Limited (Bangladesh).
Segmentation Overview
AMA Research has segmented the market of Global Powdered Beverages market by , Application (Sports Drink, Fruit juices, Soft Drinks, Coffee, Dairy and Others) and Region.
On the basis of geography, the market of Powdered Beverages has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Powdered Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online Stores will boost the Powdered Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Unflavored will boost the Powdered Beverages market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increase in Market Competency and Development in Packaging Technology
Market Growth Drivers:
Growing Demand for the Ready to Eat Foods, Increase in Requirement of Convenience Food Because of Rising in Ratio for Women Workers and The Rise in Health Concern
Challenges:
High Cost of Production and Fluctuation in Cost of Raw Materials
Restraints:
Fluctuation in Interest Rates and Foreign Currency Exchange Rates
Opportunities:
The Upsurge in Working Population in Developed and Emerging Economies and Development in Distribution Channels in Under Developing Region
Market Leaders and their expansionary development strategies
On 1st September 2020, Unilever Buys Powdered Electrolyte Beverage Mix Brand. The CPG giant is expanding its portfolio of health and wellness offerings with the acquisition of Liquid I.V. The powdered product is made with Cellular Transport Technology (CTT) that aids the body in absorbing water and important nutrients. The product is based on the World Health Organization’s (WHO) Oral Rehydration Solution (ORS) guidelines for treating and preventing dehydration.
In Dec 2019, Blue Pacific Flavours and McCormick announced the collaboration to develop a new segment in powdered beverages with a new technology known as FlavorCell, flavor solutions business segment. Through this initiative, the company becomes more competitive in this market.
"In many cases, the appearance of the dry powder in beverage drink mixes is critical, because consumers eat and drink first with their eyes. Beverage powders are perceived as more appealing flavors when they are brightly colored in orange, red, or purple, etc. However, standard natural colors do not possess plating characteristics in their powder forms; for example, color from beta carotene would take a long time to dissolve due to its granular powder particles. A plating-grade natural color that simulates a synthetic lake is an ideal solution for dry drink mixes, like Sensient’s MicrofineTM. If the appearance of color in the powder mix isn’t of concern, a standard natural color powder would be just fine then."
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Powdered Beverages Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.