Online Market Survey Tool Market Scope
Online Market Survey Tool is a software used to engage the audience and get feedback from them about any product or service. These tools help in conducting market research about a particular industry by making online surveys. These tools enable various end-user industries to create, run, and interpret various types of surveys either on the users' own websites, on emails, or on hosted web pages. Market research helps in providing indispensable data about its potential and existing customer. These online survey tools help to gather insights quickly and effectively. As per the source, online survey research accounts for approximately 20% of global data-collection expenditure, and 56% of total surveys taken are through mobile phones. The increasing demand for one-time pay online market survey tools is driving the market growth.
According to AMA, the Global Online Market Survey Tool market is expected to see growth rate of 12.64%Global online market survey tool market is observed to be highly contentious. Most of the companies are upgrading or introducing innovative features to have product uniqueness. The key players in the market and new entrants are adopting strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share. Research Analyst at AMA estimates that United States and European Players will contribute to the maximum growth of Global Online Market Survey Tool market throughout the predicted period.
SurveyMonkey (United States), Medallia Inc (United States), Confirmit (Norway), Inqwise (Israel), Campaign Monitor (United States), QuestionPro (United States), SoGoSurvey (United States), Zoho Corporation Pvt. Ltd. (India), Qualtrics CoreXM (Australia), Cisco (CloudCherry) (United States), Survey Gizmo (United States), Tolun a (United States) and Google Forms (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Typeform (Spain), Survey Planet, LLC (United States), Client Heartbeat Pty Ltd (Australia) and Brandwatch Qriously (United Kingdom).
Segmentation Overview
The study have segmented the market of Global Online Market Survey Tool market by Type (Standalone and Integrated), by Application (Retail, Market Research, Healthcare, Financial Services, Manufacturing and Other) and Region with country level break-up.
On the basis of geography, the market of Online Market Survey Tool has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Trend:
Growing 3G And 4G Technologies Enabling Faster Internet Speed
Market Growth Drivers:
Demand For Faster, Simpler, And Cheaper Surveys by End Users and Need to Understand Ever-Changing Consumer Behavior Patterns
Challenges:
Fraud or Bias Respondents Proving False Reviews
Restraints:
Limited to Internet Population in Rural Areas and Multiple Panel Participation
Opportunities:
Rising Adoption of Cloud-based Online Market Survey Tools, Increasing Competition among End-user Industries and Automated Data Collection in Various Formats
Market Leaders and their Expansionary Development Strategies
In October 2019, Cisco acquired CloudCherry, a privately held SaaS startup engaged in providing provides customer journey mapping, out-of-the-box integrations, and predictive analytics. This acquisition helps Cisco in its Cognitive Collaboration to provide more personalized customer experiences.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Online Market Survey Tool Providers, Cloud Service Providers, Venture Capitalists and Private Equity Firms, Government Regulatory, Research Organizations and End User Industry
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.