About Customer Communication Management (CCM)
The CCM is a software that is utilized to manage customer communications across a wide range of media. Primarily it includes digital documents, SMS, emails, in-app notifications, etc. The solution helps to introduce new products or services and various types of notifications related to marketing, renewal, billing & payment, etc. via social media platforms. These increase customer engagement and attract new customers to visit the web page of the company and buy products or services, which they offer.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Communication Management (CCM) market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Oracle Corporation (United States), Adobe Systems, Inc. (Unites States), Salesforce.com, Inc. (United States), Cincom Systems, Inc. (United States), Compart (Germany), Hyland Software (United States), OpenText Corporation (Canada), Gartner, Inc. (United States), Papyrus Software (Austria) and Capgemini (France) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Customer Communication Management (CCM) market by and Region.
On the basis of geography, the market of Customer Communication Management (CCM) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Customer Communication Management (CCM) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Increasing Use of AI-based Solutions to Cater and Observe Customers’ Online Behaviors
Market Growth Drivers:
Increasing Demand of Well-Positioned and Capable Communication Solution for Customer Engagement and To Attract or Retain Customers and Growing Consumer Preference to Research Products or Services before Going for Purchase
Challenges:
Lack of Knowledge and Complex CCM Solutions Can Hamper the Growth
Restraints:
Increasing Privacy Concern and Risk of Cyber Attacks
Opportunities:
Rapid Adoption of Cloud-based CCM Solutions and Growing Retail & E-commerce Industry Across the Globe
Market Leaders and their expansionary development strategies
In Octover 2023, Adobe has announced its acquisition of Sailthru, a customer communication platform (CCP). The acquisition will give Adobe access to Sailthru's expertise in email marketing and customer data management, which will help the company to enhance its CCM offering.
On October 2023, Precisely, a data integrity software company, announced the launch of EngageOne RapidCX, a new CCM solution designed to help businesses quickly and easily implement and deploy CCM capabilities. EngageOne RapidCX is a cloud-based solution that utilizes pre-built templates and configurations to streamline the implementation process, enabling businesses to start communicating with their customers effectively in a matter of days or weeks.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Customer Communication Management Service Providers, SaaS Vendors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.