About Business to Business Media
Business to business (B2B) media is a model of business in which companies brand or sell their products to other companies. Unlike B2C (business to customer), the key target audience in B2B is other businesses of similar kinds and they purchase the products on the basis of price and profit margin. An effective branding strategy is required to excel in such business model and key players heavily rely on social media for advertising.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players. Intense competition prevails in the market where vendors compete on the basis of product portfolio, pricing, communication modes, policies, offers, and brands. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Business to Business Media market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Bloomberg (United States), IBM (United States), Oracle (United States), SAP (Germany), 3M (United States), Archer Daniels Midland (United States), Broad Vision (United States), Experian data quality (United Kingdom), Facebook (United States), Google (United States), Insite software (United States), Intershop (Germany) and Microsoft (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Netsuite (United States), Thomson Reuters (Canada) and Wolters Kluwer (Netherlands).
Segmentation Overview
AMA Research has segmented the market of Global Business to Business Media market by Type (Webinar, Print, Digital, Business information and Others), Application (Business services, IT, Retail, Finance and Others) and Region.
On the basis of geography, the market of Business to Business Media has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organisation Size, the sub-segment i.e. Small & Medium Enterprises will boost the Business to Business Media market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Investments in Data Analytics
Market Growth Drivers:
Increasing Usage of Social Media Marketing Worldwide and Top Players are Targeting Smaller Audience
Challenges:
The Biggest Challenge B2B Media Face in Regards to Lead Generation
Restraints:
High Initial Investment in B2B Media
Opportunities:
Surging Number of Merger & Acquisition in Developing Economies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.