What is Orange Juice?
Orange Juice is liquid extract which is obtained by squeezing the orange fruit. This orange juice are from a variety of species such as Valencia, Tangerine, Navel, Blood and other popular types. Depending on the shelf life of the orange juice they may be offered as fresh or frozen orange juice. Orange juices are popularly known for their very high vitamin c rich content. Other than that, in recent times other offerings of orange juice such as organic and sugar free are also widely available in the market. Geographically, Asia Pacific and North America are the two biggest markets of the orange juice.
The market study is broken down by Type (Valencia Orange, Blood Orange, Navel Orange, Tangerine Orange, Clementine Orange and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Coca-Cola Company (United States), PepsiCo, Inc. (United States), Nestlé S.A. (Switzerland), Uncle Matt's Organic Inc. (United States), Uni-President Enterprises Corporation (Taiwan), ITC Limited (India), Unilever plc (United Kingdom), Tree Ripe Fruit Co. (United States), Sundora Foods Ltd. (United Kingdom) and Hangzhou Wahaha Group Co., Ltd. (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Natalie’s Orchid Island Juice Company (United States), Wana Beverage (Vietnam) and Dabur India Ltd. (India).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Orange Juice market by Type, Application and Region.
On the basis of geography, the market of Orange Juice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sugar Content , the sub-segment i.e. Regular will boost the Orange Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering , the sub-segment i.e. Fresh will boost the Orange Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Tetra Pack will boost the Orange Juice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2019, The Coca-Cola Company, a multinational beverage giant based in United States announced acquisition of Chi, which is a Nigerian juice and dairy producer. Chi owns the Chivita brand which sells orange and other fruit juices in Nigeria. Chi can significantly benefit from the Coca Cola Company in improving its management, production techniques and its supply chain network. On the other hand Coca Cola’s market standing will consolidate or strengthen after the acquisition.
In 2020, Uncle Matt's Organic Inc., a United States based organic juice company has announced launch of a new Ultimate Immune Orange Juice Beverage, which is specifically made with immune boosting nutrients and is rich with Vitamin c, Vitamin D and Zinc. The newly launched beverage was also recently awarded with New Hope 2020 NEXTY Award Winner for Best New Organic Beverage.
Market Trend
- Tetra Pack Enabled Orange Juice Account for Larger Market Share
Market Drivers
- Increasing Production of Oranges
- Growth in Demand for Fruit and Plant based Beverages
Opportunities
- Organic Segment is set to Rise in Popularity owing to Rise in Demand for Chemical Free Beverages
Restraints
- Lot of Local and Global Players are Present in Market
Challenges
- Providing Fresh and Innovative Products to Attain a Competitive Edge over Other Players
Key Target Audience
Orange Juice Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.