What is Indoor Location Based Services Market?
The indoor location market consists of many technologies used for the following and navigation of individuals and objects at intervals in the building. Indoor navigation has become an essential part of any mobile device and online service; it's a vital part to boost the tip customer’s expertise. Indoor navigation deals with navigation at intervals in buildings. Indoor navigation answer is employed to supply navigation and direction of location within the building. Technologies like Wi-Fi and BLE are usually used for indoor navigation to make an indoor international Positioning System (GPS).
The market study is being classified, by Application (Navigation and Travel, Tracking, Foot Traffic Analysis and Mapping) and major geographies with country level break-up.
Microsoft Corporation (United States), Environmental Systems Research Institute (ESRI) Inc. (United States), Cisco Systems Inc. (United States), Apple Inc. (United States), Cuebiq Inc. (United States), Google LLC (United States), Gravy Analytics (United States), HERE Technologies (Netherlands), PlaceIQ (United States) and QUALCOMM Inc. (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Ubimo Ltd. (United States) and Verve Wireless, Inc. (Germany).
The global market for Indoor Location-Based Services is fragmented by key players owing to rise in demand for smart software to track the indoor activity and complement smart infrastructures. The players should focus on the integration of automation and deploy the investments towards the research and development for the efficiency of mapping the multifloored infrastructure with tracking and workflow management.
Segment Analysis
Analyst at AMA have segmented the market study of Global Indoor Location Based Services market by Type, Application and Region.
On the basis of geography, the market of Indoor Location Based Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Emphasis on Consumer Preference and Consumer Behaviour due to advancements in technologies related to Big Data analytics and consumer behavior analytics
- Increasing Adoption of Data Analytics in Indoor Mapping and Workflow Management
Market Trend
- Location Data and Analytics Platform Help in Marketing Personalised Products to Consumers
Restraints
- Overdependence on Smartphones and Smart Devices for Tracking
Opportunities
- Rising Demand for the Complementing Software to Smart Homes and Smart Infrastructures in Different Industry
- Increasing Adoption of Automation and Artificial Intelligence
Challenges
- Less Awareness about Indoor Location Based Service and Software product
In July 2018, Environmental Systems Research Institute (ESRI) Inc. launched an indoor mapping product ArcGIS Indoors, enabling interactive indoor mapping of corporate facilities, retail and commercial locations, airports, and hospitals to take their workflow efficiencies to the next level. ArcGIS Indoors allows you to create a 2D or 3D digital indoor map of your building, visualizing all rooms and amenities.
Key Target Audience
Indoor Location-Based Service Provider, Software Developer, Hardware Provider, Research Institutes, End-User Industry and Others