What is Cloud Customer Relationship Management Market?
The global cloud customer relationship management market is expected to grow at a healthy pace during the forecast period, according to the AMA study. Rising adoption of cloud based solutions & services and growing demand for automated CRM are expected to be some of the major factors aiding into the growth for the market. However, the market is expected to witness a decline in the growth during FY 2020 but it is again expected to rise with a healthy pace after the COVID-19 pandemic is over.
The market study is being classified, by Application (Calendar/Reminder, Document Management, Email Marketing, Lead Generation, Lead Scoring, Mobile Access, Marketing Automation Integration, Social Media Integration, Task Management and Others) and major geographies with country level break-up.
Oracle (United States), IBM (United States), Salesforce.com (United States), Zoho Corporation (India), HubSpot (United States), Freshworks (United States), Corefactors (India), Bitrix (United States), Salesflare (United States), ISO Travel Solutions GmbH (Germany), Agile CRM (United States), Microsoft (United States), Deltek (United States), SAP SE (Germany) and SAS Institute Inc. (United States) are some of the key players profiled in the study.
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to the outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Cloud Customer Relationship Management market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Cloud Customer Relationship Management market by Type, Application and Region.
On the basis of geography, the market of Cloud Customer Relationship Management has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Adoption of Cloud-Based Solutions & Services
- Growing Demand for Automated CRM
Market Trend
- Implementation of Artificial Intelligence Cloud Customer Relationship Management Platform
Restraints
- Availability of Open Source Platforms
Opportunities
- Industry 4.0 is Expected to Create Huge Opportunities for the Market Vendors During the Forecast Period
Challenges
- Short-term Challenges due to Reduced Operations Across Different Industries & Economic Crisis caused by COVID-19 Pandemic Across the World
Stringent Government Regulations Regarding Lock-Down of Cities & Shutting Down of Operations Across Different Industries Across the World Due to the COVID-19 Pandemic is Impacting the Demand for Customer Relationship Management
Analyst Comment
Since the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The impact of the COVID-19 has already hit many industries and will affect the customer relationship management market in FY 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; downfall in the real estate sector; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.