Kinesio Tape Market Scope
Kinesio tape refers to an elastic adhesive tape which is latex-free, hypoallergenic and wearable in nature. These tapes are used by elite athletes and geriatric & pediatric patients which provides support and stability to muscles and joints without hindering the movement of the body. It is a rehabilitative tape which simplifies the body’s own natural healing process and provides extended soft tissue manipulation. The global Kinesiology tape market is growing with rising in the adoption of tapes by the healthcare profession, new innovation and increasing incidence of muscle injuries.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Largest Market | North America |
Unit | Value (USD Million) |
Key Companies Profiled | Kinesio Taping (United States), Spidertech (Canada), Rocktape(United States), Strengthtape (United States), Nitto Denko (Japan), Mueller (United States), LP Support (United Kingdom), Towatek Korea (Japan), Atex Medical (United States), Healixon (United States) and K-active (Germany) |
CAGR | 4.27% |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Kinesio Tape market throughout the predicted period.
Kinesio Taping (United States), Spidertech (Canada), Rocktape(United States), Strengthtape (United States), Nitto Denko (Japan), Mueller (United States), LP Support (United Kingdom), Towatek Korea (Japan), Atex Medical (United States), Healixon (United States) and K-active (Germany) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are TERA Medical (Belgium), DL Medical & Health (Belgium), Medsport (United States) and Others.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Kinesio Tape market by Type , by Application (Achilles tendonitis, Plantar fasciitis, Jumpers knee (PFS), ACL/MCL issues, Rotator cuff and Groin and hamstring pulls By Sales Channels) and Region with country level break-up.
On the basis of geography, the market of Kinesio Tape has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In February 2020, Nutriband Inc., a Nevada Corporation, has completed the acquisition of Pocono Coated Product's Transdermal and Health product manufacturing business
In July 2023, KT, the nation's leading kinesiology tape brand, launched its first mobile app providing users with easy-to-follow instructions about how, when and why to use KT kinesiology tape.
Influencing Trend:
Pre-Shaped Kinesiology Tapes for Comfort and Stretch Ability and Colour and Fragrance Based Tapes
Market Growth Drivers:
Adoption of Kinesio Tapes By Healthcare Professionals As Well As By Athletes, New Product Innovations and Increasing Extent of Muscle Injuries during Sports, Advantageous For a Range Of Body Problems Varying From Headaches to Foot Problems and Increase in Healthcare Expenditure Along With Increasing Expenditure on Sports And Other Athletic Activities
Challenges:
Implementation Of Stringent Regulatory Policies
Restraints:
Lack of Skilled Physicians That Are Capable Of Applying These Tapes and The Manufacturing of Kinesio Tapes Requires the Acquiring Of Patent Rights
Opportunities:
Advancement in Kinesio Tapes Technology
Key Target Audience
Kinesio Tape Manufacturers, Kinesio Tape Distributors/Traders/Wholesalers, Raw Material Suppliers, Formulation Technology Providers, Industry Associations, Healthcare Tapes Manufacturers, Industry Association, Downstream Vendors, NGOs, Government, and Regional Agencies and Research Organizations and Associations