Organic Deodorant Market Scope
Organic deodorant is formed of natural ingredients and is additionally used to express personal panache, self-reliance, and individuality. With the green beauty movement, there has been a wave of organic and natural deodorants released within the market that help keep the underarm fresh. It's available in numerous forms like sticks, bars, sprays, and pastes. Natural deodorants employ organic sweat-absorbing and anti-microbial ingredients like witch hazel, vegetable oil, tea tree oil, and bicarbonate of soda. Organic ingredients of the deodorant tend to be better for the environment. Conventional deodorants can contain ingredients like triclosan, which might be toxic to marine organisms in the future. Unlike the traditional antiperspirants, natural deodorants won’t plug sweat glands, but they don’t contain the often-worrying ingredient aluminum.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Organic Deodorant market throughout the predicted period.
EO Products (United States), Green Tidings (United States), Sundial brands(The Unilever Group) (United States), Lavanila (United States), Green People (United Kingdom), Neal's Yard Remedies (United Kingdom), The Honest Company (United States), Schmidts Deodorant (United States), North Coast Organics (United States), Laverana (Germany) and Bubble and Bee (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Sensible Organics (United States), Truly's Natural Products (United States) and Beach Organics (Australia).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Organic Deodorant market by Type (Spray, Stick and Roll On) and Region with country level break-up.
On the basis of geography, the market of Organic Deodorant has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In June 2020 - North Coast Organics has announced the official Grateful Dead USDA organic deodorant line. The collaboration will include five scents, all handmade in small batches, using 100% natural, vegan, edible ingredients.
Products intended to cleanse or beautify are generally regulated as cosmetics. Some examples are skin moisturizers, perfumes, lipsticks, fingernail polishes, makeup, shampoos, permanent waves, hair colors, toothpaste, and deodorants. These products and their ingredients are not subject to FDA premarket approval, except color additives (other than coal tar hair dyes). Cosmetic companies have a legal responsibility for the safety of their products and ingredients.
Market Trend
- Key Manufacturers are Developing Safe and Aluminum-Free Deodorants
- Changing Fashion Trends and Increasing Growth in Importance of Fragrances
Market Drivers
- Increasing Demand of Organic Deodorants by Teenagers and Athletes Worldwide
- Surge in Awareness about Hygiene Among Consumer
- Product Launch is one of the Key Strategic Development
Opportunities
- Increasing Consumer Expenditure on Beauty and Personal Care Products in Developing Countries
- Surging Trend of Organic Concept Stores for Availability of Organic Products Includes Deodorants
Restraints
- Availability of Counterfeit Products
Challenges
Key Target Audience
Organic Deodorant Manufacturers, Distributors/Suppliers, Raw Material Suppliers, End User and Others