About Microwave Popcorn
The global microwave popcorn market is expected to grow at a moderate pace during the forecast period, according to the AMA study. Growing demand for fresh popped & warm taste of popcorn is one of the major factors expected to drive the growth of the market. However, the market is expected to witness a decline in the growth during FY 2020 but it is again expected to rise with a healthy pace after the COVID-19 pandemic is over.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The vendors in this market are majorly focusing on developing new products in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Microwave Popcorn market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Conagra Brands (United States), The Hershey Company (United States), Hain Celestial Group, Inc. (United States), Intersnack Group GmbH & Co. KG. (Germany), PepsiCo (United States), Quinn Foods LLC (United States), Snyder's-Lance Inc (United States), Weaver Popcorn Company (United States) and AMC Entertainment Holdings, Inc (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Microwave Popcorn market by Type (Natural Flavored and Artificial Flavored), Application (Commercial and Personal) and Region.
On the basis of geography, the market of Microwave Popcorn has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Microwave Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Low Fat will boost the Microwave Popcorn market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Consumer Shift Towards Gourmet Popcorn
Market Growth Drivers:
Growing Demand for Fresh Popped Popcorn from Residential & Commercial Consumers, High Demand for Warm Taste Popcorns and Growing Snacking Industry Across the World
Challenges:
Short-term Challenges due to Reduced Operations Across Different Industries & Economic Crisis caused by COVID-19 Pandemic Across the World
Restraints:
Slow-Down in Commercial Sector Due to Reduced Operations & Shutting Down of Cinema Halls, Theaters & Event Places
Opportunities:
Opportunities in the Asia Pacific Region
Market Leaders and their expansionary development strategies
In 2021, The Hershey Company had announced has acquired Lily's, the high-growth, better-for-you (BFY) confectionery brand. Lily's low-sugar products include dark and milk chocolate style bars, baking chips, peanut butter cups, and other confection products that fit Hershey's multi-pronged better-for-you snacking strategy. Lily's will add a key better-for-you confection brand to Hershey's portfolio of iconic chocolate and candy favorites.
In February 2023, AMC Entertainment the largest theatrical exhibitor in the United States and the world, today announced it is collaborated with Walmart on an launched AMC’s all new lines of microwave and ready-to-eat popcorn items. With this new AMC Theatres popcorn product launch, AMC brings its Perfectly Popcorn movie theatre popcorn taste and aroma to the comfort of home.
Stringent Government Regulations Regarding Lock-Down of Cities & Shutting Down of Operations Across Different Industries Across the World Due to the COVID-19 Pandemic is Impacting the Demand for Microwave Popcorn
Analyst View
Since the COVID-19 virus outbreak in December 2019, the disease has spread to more than 200 countries across the world along with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the microwave popcorn market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like scheduled public transportation cancellations; travel bans and quarantines; closed operations across hotels & restaurants; banning of public gatherings & events; large slow-down in the supply chain of different markets; stock market unpredictability; declining business assurance, and uncertainty in the future market dynamics.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Providers of Microwave Popcorn, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.