About Fruit Tea
In the anticipated period, the growing popularity of fruit-flavored tea products with low caffeine content among health-conscious customers would aid in the growth of the worldwide Fruit Tea market. Fruit teas are beverages created by infusing herbs, spices, fruits, or other plant matter in hot water and fermenting or decocting them. Fruit tea contains a lot of antioxidants, and it's just like any other food. Furthermore, increasing consumer preferences toward personalized tea gift packages, as well as the growing relevance of a healthy lifestyle, are likely to drive global demand for fruit teas. Millennials and wellness enthusiasts, who have become more discriminating in their dietetic choices, are continuously experimenting with new fruit tea kinds and flavors, which are predicted to have a good impact.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fruit Tea market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Harney & Sons Fine Teas (United States), R. Twining and Company Limited (United Kingdom), Tata Consumer Products (India), Hain Celestial (United States), Unilever (United Kingdom), The Bigelow Tea Company (United States), Dilmah Ceylon Tea Company PLC (Sri Lanka), TIESTA TEA (United States), Bettys & Taylors of Harrogate Ltd. (United Kingdom) and The Stash Tea Co. (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fruit Tea market by Type (Conventional and Organic) and Region.
On the basis of geography, the market of Fruit Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Category, the sub-segment i.e. Traditional will boost the Fruit Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Powder will boost the Fruit Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/ Hypermarket will boost the Fruit Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The growing health awareness among consumers and the ongoing wellness trends and The fruit tea is gaining popularity by rendering health benefits to consumers as it is supplemented with assorted vitamins and minerals
Market Growth Drivers:
High Demand due to Increased population and disposable income and Increasing traditional tea consumptions and growing sit out tea parties
Challenges:
The availability of substitutes including another type of tea, coffee
Restraints:
The government regulatory policies regarding food and beverages
Opportunities:
Increasing Popularity due to varieties of flavors and The growth of the retail sector and the growing trend of tea and coffee shops
Market Leaders and their expansionary development strategies
In April 2022, Del Monte Foods is tapping into the fast-growing Bubble Fruit Tea beverage market with the launch of its new bubble tea brand: Joyba. To ensure launch success, Del Monte partnered with New York-based brand design agency CBX to establish the new beverage brand’s positioning, tone, and reason for being.
In June 2023, VAHDAM India, the leading global wellness brand known for its organic and premium teas and spices from India, has launched an exciting new product line: ICED TEAS! Crafted using 100 percent real tea, this new range of iced teas is available in two convenient forms - instant premix and pitcher tea bags.
Key Target Audience
Government Regulatory Bodies, Government Research Organization, Private Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.