What is Conversational Sales & Marketing Platform Market?
A conversation marketing platform is a suite of tools that are mainly in the form of a chatbot. It helps the company nurture leads by providing a one-to-one customer experience. A conversation marketing and sales platform, also known as messenger marketing software, helps potential customers conduct personalized one-on-one meetings for specific product recommendations or offers. Integrated artificial intelligence technologies such as chatbot can help sales departments develop intelligent response flows that guide customers based on user activity and other details through helpful conversations at various critical points of contact. Conversation marketing platforms also help provide a higher standard of customer service and simplify the entire buying process for potential customers around the world at any time of the day. This type of software is a one-to-one marketing approach that companies use to shorten their sales cycle. Also Check deep dive analysis on "
Conversational Marketing Platform Market In-Depth Analysis".
Highlights from Conversational Sales & Marketing Platform Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Drift.com, Inc (United States), Snaps, Inc (United States), Verloop (India), iAdvize (France), LiveWorld (United States), Automat (Canada), Intercom (United States), HubSpot (United States), Conversica (United States), Saleswhale (United States), Exceed.ai (United States), Whisbi (Spain) and WhatsHelp (United States) |
The companies are exploring the market by adopting expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Conversational Sales & Marketing Platform market throughout the forecasted period.
Drift.com, Inc (United States), Snaps, Inc (United States), Verloop (India), iAdvize (France), LiveWorld (United States), Automat (Canada), Intercom (United States), HubSpot (United States), Conversica (United States), Saleswhale (United States), Exceed.ai (United States), Whisbi (Spain) and WhatsHelp (United States) are some of the key players profiled in the study. Conversational Sales & Marketing Platform Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Large Size Enterprises and Small-Medium Size Enterprises |
Type | On-Premise and Cloud |
Industry Vertical | Automotive,Electrical & Electronics,Metals & Machinery,Plastics, Rubber, & Chemicals,Food & Beverages,Precision Engineering & Optics,Pharmaceuticals & Cosmetics,Others |
Hardware | Virtual,On-Premise,Managed |
Service Type | Managed Services,Professional Services |
On the basis of geography, the market of Conversational Sales & Marketing Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Conversational Sales & Marketing Platform Market Dynamics:
Attributes | Details |
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Growth Drivers | - Growing Applications of the Conversational Marketing & Sales Platform for Revenue Generation, Customer Management, and Order Management
- A Rise in the Number of Enterprises
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Influencing Trends | - Presence of a Large Number of Vendors Providing Conversational Marketing & Sales Platform
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Restraints | - A Large Amount of Data Involved In a Conversational Marketing & Sales Platform
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Road Blocks / Challenges | - Adapting To the Changing Trends of Technology and Deploying Such Platforms Leads to Huge Expenditure
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Gaps & Opportunities | - The Shift to Advanced Marketing and Sales Platforms Is Enhancing Business Communication, And Chatbots
- Advancements in Technology Along With Interactive Engagement of Customers with the Operator
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Key Target Audience
Providers of Conversational Sales & Marketing Platform, Downstream Vendors, Private Research Institutes, Market Research Organizations and Others