Automotive Over-The-Air (OTA) Update Market Scope
Automotive Over-The-Air (OTA) Update enables automotive manufacturers to fix, maintain, and improve vehicles through remote software updates downloaded to the vehicle from a cloud-based server. Increasing automotive digitalization has inevitably meant that vehicles need regular firmware and software updates to keep pace with the latest advances in connectivity but also to update the automotive cybersecurity. Rather than repeatedly recalling the vehicle to a garage it is much more economical to perform these updates wirelessly over the air (OTA). By 2025, the automotive companies to be making over 100 million updates a year to customers’ vehicles using software-over-the-air (SOTA) technology. Those updates will span every aspect of the vehicle, from infotainment and telematics services to acceleration rates and parking controls.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Continental AG (Germany), Delphi Automotive (United Kingdom), Robert Bosch GmbH (Germany), Denso Corporation (Japan), Airbiquity Inc. (United States), HERE Technologies (Netherlands), Harman International Industries, Inc. (United States), NXP Semiconductors N.V.(Netherlands), Verizon Communications, Inc.(United States), Tesla, Inc. (United States), Infineon Technologies AG (Germany) and General Motor Company (United States) |
CAGR | 19.0% |
Continental AG (Germany), Delphi Automotive (United Kingdom), Robert Bosch GmbH (Germany), Denso Corporation (Japan), Airbiquity Inc. (United States), HERE Technologies (Netherlands), Harman International Industries, Inc. (United States), NXP Semiconductors N.V.(Netherlands), Verizon Communications, Inc.(United States), Tesla, Inc. (United States), Infineon Technologies AG (Germany) and General Motor Company (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Automotive Over-The-Air (OTA) Update market by Type , by Application (Telematics Control Unit (TCU), Electronic Control Unit (ECU), Infotainment, Safety & Security and Others) and Region with country level break-up.
On the basis of geography, the market of Automotive Over-The-Air (OTA) Update has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In October 2020, BorgWarner Inc. acquired Delphi Technologies. The combination of BorgWarner and Delphi Technologies is expected to strengthen BorgWarner's electronics and power electronics, capabilities and scale, making it a leader in electric propulsion systems that BorgWarner believes is well-positioned to capitalize on future propulsion migrations.
In May 2018, HERE Technologies launched a new over-the-air (OTA) solution for automakers to use in connected vehicles. This solution aimed to provide secure data, software, and firmware transfer between the cloud and the vehicle.
Influencing Trend:
Emergence of ‘Embedded Electronics’ and ‘IoT’ Technology
Market Growth Drivers:
Increasing Demand for ADAS and Connected Cars and Adoption of SOTA by Automotive
Challenges:
Ongoing COVID-19 Pandemic
Restraints:
Cyber-security Threats
Opportunities:
Increasing Automotive OEMs Collaborations with OTA Solution Providers and Adoption of Telematics Control Units (TCUs) by Automotive Manufacturers
Analyst View
The automotive OEMs such as General Motors, BMW, Volvo, Detroit Diesel Corporation, and Mercedes-Benz have started offering OTA updates from 2018. Also many of the other OEMs are planning to offer OTA updates in coming years. OTA updates will be an essential part in the near future, and by 2030, 98% of the cars sold globally are expected to be connected cars.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Automotive Over-The-Air (OTA) Update Providers, Automotive Manufacturers, Venture Capitalists and Private Equity Firms and Research Organizations