About India Namkeen
As India, the food processing industry is seeing strong growth in the future. In the current market condition, the processing levels of the snacks industry cover a huge market ratio, the market is seeing the strong potential in the form of homemade namkeens, regional-based namkeens. Processing levels of namkeen food in India are presently at 23%. Thus, presenting significant opportunities for Processing food in namkeen is carried out mostly for exports. Also, there is a growing demand for processed and packaged namkeen products in the Indian market.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 7.84% |
India Namkeen is strongly competitive in the India market and consists of various market players. In terms of market share, some of the key players highly dominating the Indian market such as Haldiram, ITC, and others. These market players are focusing on expanding their footprints outside India to gain major market share. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Punjabi Chandu Halwai (India), Haldiram’s (India), Confectionery Manufacturers (India), MKS Foods (India), Anamika (India), PepsiCo India Holding Pvt. Ltd. (India), Parle Products Private Limited (India) and Kaleva India (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Kipps Confectioners Pvt. Ltd. (India), Chhappan Bhog (India), Maakhan Bhog (India), ITC (India) and Bikanervala Foods Private Ltd. (India).
Segmentation Overview
AMA Research has segmented the market of India India Namkeen market by and Region.
On the basis of geography, the market of India Namkeen has been segmented into Asia Pacific (India). If we see Market by Raw Material, the sub-segment i.e. Gram Flour will boost the India Namkeen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Supermarkets and Hypermarkets will boost the India Namkeen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Pouches will boost the India Namkeen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Product, the sub-segment i.e. Sev will boost the India Namkeen market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technology Development in the Food Processing Industry
Market Growth Drivers:
The Emergence of E-Commerce, The Food Retail Segment in India and Rapid Penetration Of B&M Selling Formats
Challenges:
Limited Storage Infrastructure
Restraints:
Fluctuation in Cost of Raw Materials
Opportunities:
Development in the Indian Food Regulatory Ecosystem and Advancement in Packaging for Increased Product Life and Product Differentiation
Market Leaders and their expansionary development strategies
In October 2022, Zero Gravity Communications has bagged Gujarat-based brand Gopal Namkeen’s full-service integrated mandate. The agency will handle the brand’s strategy, mainline and digital marketing. It will also be in charge of brand strategy, overall communications and advertising duties.
In May 2023, Reliance Consumer Products Ltd. has tied up with U.S.-based General Mills Inc. to launch the popular Alan's Bugles in India, marking its foray into the western snacks market, which is currently dominated by PepsiCo Inc. and ITC Ltd. With the launch of Alan's, we want to ensure that the aspirational Indian consumer gets to taste and enjoy rich and premium offerings to satiate their snacking needs
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, India Namkeen Manufacturers, Distributors, and Suppliers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.