Global Direct Marketing

Direct Marketing Comprehensive Study by Application (Business to Business (B2B), Business to Government (B2G), Business to Consumers (B2C)), Industry Vertical (Automotive, Cosmetics & Personal Care, Retail & E-commerce, BFSI, Healthcare and Pharmaceuticals, Travel and Hospitality, Education, Utilities, IT & Telecom, Other), Target Age Group (25 Years Old, 25 - 45 Years Old, 45 Years Old), Channels (Direct Mail, Email Marketing, Telemarketing, SMS/Mobile Marketing, Direct Selling, Door-to-Door Marketing, Digital Display Ads, Others) Players and Region - Global Market Outlook to 2028

Direct Marketing Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers with the objective of selling a product, generating new business, or raising the profile of an organization or product. The major benefit of direct marketing is to get the customers to respond directly to the manufacturer of products/services. It is the fastest-growing form of marketing as it is becoming more web-oriented and internet marketing is the fastest-growing form of direct sales. According to a source, the United States the direct mail marketing spending in 2018 amounted to USD 42.4 billion The growing need for a speedy way to reach markets is driving the growth of direct marketing.

Highlights from Direct Marketing Market Study
AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The key Players profiled in the report are Rapp Worldwide Inc (United States), Epsilon (United States), Wunderman Thompson (United States), Foote, Cone & Belding, a.k.a. FCB (United States), LiveRamp Holdings, Inc (United States), Harte Hanks (United States), OgilvyOne (United States), Merkle Group Inc. (United States), Harland Clarke Corp (United States), MRM (United States), DigitasLBi (United Kingdom), SourceLink (United States), BBDO (United States), SapientNitro (United States) and Leo Burnett Worldwide, Inc. (United States). Additionally, other players that are part of this comprehensive study are Aimia (Canada) and Others.

Geographic Breakdown and Segment Analysis
The Global Direct Marketing market presents a comprehensive analysis of the Direct Marketing market by end-user/application (Business to Business (B2B), Business to Government (B2G) and Business to Consumers (B2C)), and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Direct Marketing industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the holds majority of market share of the Direct Marketing market

Analyst at AMA have segmented the market study of Global Direct Marketing market by Type, Application and Region.

Influencing Trend:
Increasing Use of Direct Mail to Customers

Market Growth Drivers:
Easy to Target Intended Customers Instead of Mass Population Effective For Companies With Shoestring Budget As Direct Marketing Involves Less Cost and Digital and Social Media Platforms Becoming Effective Way To Market To Customers

Challenges:
Lack of Skilled Professionals

Restraints:
Risk Of Profile-Raising And Image Building Due To Direct Dealing With Customers

Opportunities:
Effective Way for Companies to Analyze Own Analytics And Tweak Strategies Effectively Without Middleman and Rising Use of Email Marketing and SMS Marketing for Brand Promotions

Market Developments Activities:
In January 2022, Direct Marketing Solutions, a world class, integrated direct marketing company and one of the largest marketing mailers , announced the acquisition of mailing services of pittburgh's freedom, Pennsylvania plant assets, expanding the company's reach to the Eastern part of the United States.
In November 2020, Quad Launched Innovative Direct Marketing Platform to Disrupt Industry. a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production and streamlined mailing.



The global direct marketing market is highly competitive and diversified due to the presence of a large number of regional and international providers across the globe. The key players are investing heavily in research & development to enhance their customer database to maintain their market presence in altering consumer buying preferences.

Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Direct Marketing Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry

Report Objectives / Segmentation Covered

By Application
  • Business to Business (B2B)
  • Business to Government (B2G)
  • Business to Consumers (B2C)
By Industry Vertical
  • Automotive
  • Cosmetics & Personal Care
  • Retail & E-commerce
  • BFSI
  • Healthcare and Pharmaceuticals
  • Travel and Hospitality
  • Education
  • Utilities
  • IT & Telecom
  • Other

By Target Age Group
  • 25 Years Old
  • 25 - 45 Years Old
  • 45 Years Old

By Channels
  • Direct Mail
  • Email Marketing
  • Telemarketing
  • SMS/Mobile Marketing
  • Direct Selling
  • Door-to-Door Marketing
  • Digital Display Ads
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Easy to Target Intended Customers Instead of Mass Population Effective For Companies With Shoestring Budget As Direct Marketing Involves Less Cost
      • 3.2.2. Digital and Social Media Platforms Becoming Effective Way To Market To Customers
    • 3.3. Market Challenges
      • 3.3.1. Lack of Skilled Professionals
    • 3.4. Market Trends
      • 3.4.1. Increasing Use of Direct Mail to Customers
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Direct Marketing, by Application, Industry Vertical, Target Age Group, Channels and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Direct Marketing (Value)
      • 5.2.1. Global Direct Marketing by: Application (Value)
        • 5.2.1.1. Business to Business (B2B)
        • 5.2.1.2. Business to Government (B2G)
        • 5.2.1.3. Business to Consumers (B2C)
      • 5.2.2. Global Direct Marketing by: Industry Vertical (Value)
        • 5.2.2.1. Automotive
        • 5.2.2.2. Cosmetics & Personal Care
        • 5.2.2.3. Retail & E-commerce
        • 5.2.2.4. BFSI
        • 5.2.2.5. Healthcare and Pharmaceuticals
        • 5.2.2.6. Travel and Hospitality
        • 5.2.2.7. Education
        • 5.2.2.8. Utilities
        • 5.2.2.9. IT & Telecom
        • 5.2.2.10. Other
      • 5.2.3. Global Direct Marketing by: Target Age Group (Value)
        • 5.2.3.1. 25 Years Old
        • 5.2.3.2. 25 - 45 Years Old
        • 5.2.3.3. 45 Years Old
      • 5.2.4. Global Direct Marketing by: Channels (Value)
        • 5.2.4.1. Direct Mail
        • 5.2.4.2. Email Marketing
        • 5.2.4.3. Telemarketing
        • 5.2.4.4. SMS/Mobile Marketing
        • 5.2.4.5. Direct Selling
        • 5.2.4.6. Door-to-Door Marketing
        • 5.2.4.7. Digital Display Ads
        • 5.2.4.8. Others
      • 5.2.5. Global Direct Marketing Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Direct Marketing (Price)
  • 6. Direct Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Rapp Worldwide Inc (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Epsilon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Wunderman Thompson (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Foote, Cone & Belding, a.k.a. FCB (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. LiveRamp Holdings, Inc (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Harte Hanks (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. OgilvyOne (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Merkle Group Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Harland Clarke Corp (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. MRM (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. DigitasLBi (United Kingdom)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. SourceLink (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. BBDO (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. SapientNitro (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. Leo Burnett Worldwide, Inc. (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
  • 7. Global Direct Marketing Sale, by Application, Industry Vertical, Target Age Group, Channels and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Direct Marketing (Value)
      • 7.2.1. Global Direct Marketing by: Application (Value)
        • 7.2.1.1. Business to Business (B2B)
        • 7.2.1.2. Business to Government (B2G)
        • 7.2.1.3. Business to Consumers (B2C)
      • 7.2.2. Global Direct Marketing by: Industry Vertical (Value)
        • 7.2.2.1. Automotive
        • 7.2.2.2. Cosmetics & Personal Care
        • 7.2.2.3. Retail & E-commerce
        • 7.2.2.4. BFSI
        • 7.2.2.5. Healthcare and Pharmaceuticals
        • 7.2.2.6. Travel and Hospitality
        • 7.2.2.7. Education
        • 7.2.2.8. Utilities
        • 7.2.2.9. IT & Telecom
        • 7.2.2.10. Other
      • 7.2.3. Global Direct Marketing by: Target Age Group (Value)
        • 7.2.3.1. 25 Years Old
        • 7.2.3.2. 25 - 45 Years Old
        • 7.2.3.3. 45 Years Old
      • 7.2.4. Global Direct Marketing by: Channels (Value)
        • 7.2.4.1. Direct Mail
        • 7.2.4.2. Email Marketing
        • 7.2.4.3. Telemarketing
        • 7.2.4.4. SMS/Mobile Marketing
        • 7.2.4.5. Direct Selling
        • 7.2.4.6. Door-to-Door Marketing
        • 7.2.4.7. Digital Display Ads
        • 7.2.4.8. Others
      • 7.2.5. Global Direct Marketing Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Direct Marketing (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Direct Marketing: by Application(USD Million)
  • Table 2. Direct Marketing Business to Business (B2B) , by Region USD Million (2017-2022)
  • Table 3. Direct Marketing Business to Government (B2G) , by Region USD Million (2017-2022)
  • Table 4. Direct Marketing Business to Consumers (B2C) , by Region USD Million (2017-2022)
  • Table 5. Direct Marketing: by Industry Vertical(USD Million)
  • Table 6. Direct Marketing Automotive , by Region USD Million (2017-2022)
  • Table 7. Direct Marketing Cosmetics & Personal Care , by Region USD Million (2017-2022)
  • Table 8. Direct Marketing Retail & E-commerce , by Region USD Million (2017-2022)
  • Table 9. Direct Marketing BFSI , by Region USD Million (2017-2022)
  • Table 10. Direct Marketing Healthcare and Pharmaceuticals , by Region USD Million (2017-2022)
  • Table 11. Direct Marketing Travel and Hospitality , by Region USD Million (2017-2022)
  • Table 12. Direct Marketing Education , by Region USD Million (2017-2022)
  • Table 13. Direct Marketing Utilities , by Region USD Million (2017-2022)
  • Table 14. Direct Marketing IT & Telecom , by Region USD Million (2017-2022)
  • Table 15. Direct Marketing Other , by Region USD Million (2017-2022)
  • Table 16. Direct Marketing: by Target Age Group(USD Million)
  • Table 17. Direct Marketing 25 Years Old , by Region USD Million (2017-2022)
  • Table 18. Direct Marketing 25 - 45 Years Old , by Region USD Million (2017-2022)
  • Table 19. Direct Marketing 45 Years Old , by Region USD Million (2017-2022)
  • Table 20. Direct Marketing: by Channels(USD Million)
  • Table 21. Direct Marketing Direct Mail , by Region USD Million (2017-2022)
  • Table 22. Direct Marketing Email Marketing , by Region USD Million (2017-2022)
  • Table 23. Direct Marketing Telemarketing , by Region USD Million (2017-2022)
  • Table 24. Direct Marketing SMS/Mobile Marketing , by Region USD Million (2017-2022)
  • Table 25. Direct Marketing Direct Selling , by Region USD Million (2017-2022)
  • Table 26. Direct Marketing Door-to-Door Marketing , by Region USD Million (2017-2022)
  • Table 27. Direct Marketing Digital Display Ads , by Region USD Million (2017-2022)
  • Table 28. Direct Marketing Others , by Region USD Million (2017-2022)
  • Table 29. South America Direct Marketing, by Country USD Million (2017-2022)
  • Table 30. South America Direct Marketing, by Application USD Million (2017-2022)
  • Table 31. South America Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 32. South America Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 33. South America Direct Marketing, by Channels USD Million (2017-2022)
  • Table 34. Brazil Direct Marketing, by Application USD Million (2017-2022)
  • Table 35. Brazil Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 36. Brazil Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 37. Brazil Direct Marketing, by Channels USD Million (2017-2022)
  • Table 38. Argentina Direct Marketing, by Application USD Million (2017-2022)
  • Table 39. Argentina Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 40. Argentina Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 41. Argentina Direct Marketing, by Channels USD Million (2017-2022)
  • Table 42. Rest of South America Direct Marketing, by Application USD Million (2017-2022)
  • Table 43. Rest of South America Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 44. Rest of South America Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 45. Rest of South America Direct Marketing, by Channels USD Million (2017-2022)
  • Table 46. Asia Pacific Direct Marketing, by Country USD Million (2017-2022)
  • Table 47. Asia Pacific Direct Marketing, by Application USD Million (2017-2022)
  • Table 48. Asia Pacific Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 49. Asia Pacific Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 50. Asia Pacific Direct Marketing, by Channels USD Million (2017-2022)
  • Table 51. China Direct Marketing, by Application USD Million (2017-2022)
  • Table 52. China Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 53. China Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 54. China Direct Marketing, by Channels USD Million (2017-2022)
  • Table 55. Japan Direct Marketing, by Application USD Million (2017-2022)
  • Table 56. Japan Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 57. Japan Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 58. Japan Direct Marketing, by Channels USD Million (2017-2022)
  • Table 59. India Direct Marketing, by Application USD Million (2017-2022)
  • Table 60. India Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 61. India Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 62. India Direct Marketing, by Channels USD Million (2017-2022)
  • Table 63. South Korea Direct Marketing, by Application USD Million (2017-2022)
  • Table 64. South Korea Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 65. South Korea Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 66. South Korea Direct Marketing, by Channels USD Million (2017-2022)
  • Table 67. Taiwan Direct Marketing, by Application USD Million (2017-2022)
  • Table 68. Taiwan Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 69. Taiwan Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 70. Taiwan Direct Marketing, by Channels USD Million (2017-2022)
  • Table 71. Australia Direct Marketing, by Application USD Million (2017-2022)
  • Table 72. Australia Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 73. Australia Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 74. Australia Direct Marketing, by Channels USD Million (2017-2022)
  • Table 75. Rest of Asia-Pacific Direct Marketing, by Application USD Million (2017-2022)
  • Table 76. Rest of Asia-Pacific Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 77. Rest of Asia-Pacific Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 78. Rest of Asia-Pacific Direct Marketing, by Channels USD Million (2017-2022)
  • Table 79. Europe Direct Marketing, by Country USD Million (2017-2022)
  • Table 80. Europe Direct Marketing, by Application USD Million (2017-2022)
  • Table 81. Europe Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 82. Europe Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 83. Europe Direct Marketing, by Channels USD Million (2017-2022)
  • Table 84. Germany Direct Marketing, by Application USD Million (2017-2022)
  • Table 85. Germany Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 86. Germany Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 87. Germany Direct Marketing, by Channels USD Million (2017-2022)
  • Table 88. France Direct Marketing, by Application USD Million (2017-2022)
  • Table 89. France Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 90. France Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 91. France Direct Marketing, by Channels USD Million (2017-2022)
  • Table 92. Italy Direct Marketing, by Application USD Million (2017-2022)
  • Table 93. Italy Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 94. Italy Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 95. Italy Direct Marketing, by Channels USD Million (2017-2022)
  • Table 96. United Kingdom Direct Marketing, by Application USD Million (2017-2022)
  • Table 97. United Kingdom Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 98. United Kingdom Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 99. United Kingdom Direct Marketing, by Channels USD Million (2017-2022)
  • Table 100. Netherlands Direct Marketing, by Application USD Million (2017-2022)
  • Table 101. Netherlands Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 102. Netherlands Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 103. Netherlands Direct Marketing, by Channels USD Million (2017-2022)
  • Table 104. Rest of Europe Direct Marketing, by Application USD Million (2017-2022)
  • Table 105. Rest of Europe Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 106. Rest of Europe Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 107. Rest of Europe Direct Marketing, by Channels USD Million (2017-2022)
  • Table 108. MEA Direct Marketing, by Country USD Million (2017-2022)
  • Table 109. MEA Direct Marketing, by Application USD Million (2017-2022)
  • Table 110. MEA Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 111. MEA Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 112. MEA Direct Marketing, by Channels USD Million (2017-2022)
  • Table 113. Middle East Direct Marketing, by Application USD Million (2017-2022)
  • Table 114. Middle East Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 115. Middle East Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 116. Middle East Direct Marketing, by Channels USD Million (2017-2022)
  • Table 117. Africa Direct Marketing, by Application USD Million (2017-2022)
  • Table 118. Africa Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 119. Africa Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 120. Africa Direct Marketing, by Channels USD Million (2017-2022)
  • Table 121. North America Direct Marketing, by Country USD Million (2017-2022)
  • Table 122. North America Direct Marketing, by Application USD Million (2017-2022)
  • Table 123. North America Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 124. North America Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 125. North America Direct Marketing, by Channels USD Million (2017-2022)
  • Table 126. United States Direct Marketing, by Application USD Million (2017-2022)
  • Table 127. United States Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 128. United States Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 129. United States Direct Marketing, by Channels USD Million (2017-2022)
  • Table 130. Canada Direct Marketing, by Application USD Million (2017-2022)
  • Table 131. Canada Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 132. Canada Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 133. Canada Direct Marketing, by Channels USD Million (2017-2022)
  • Table 134. Mexico Direct Marketing, by Application USD Million (2017-2022)
  • Table 135. Mexico Direct Marketing, by Industry Vertical USD Million (2017-2022)
  • Table 136. Mexico Direct Marketing, by Target Age Group USD Million (2017-2022)
  • Table 137. Mexico Direct Marketing, by Channels USD Million (2017-2022)
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Company Basic Information, Sales Area and Its Competitors
  • Table 148. Company Basic Information, Sales Area and Its Competitors
  • Table 149. Company Basic Information, Sales Area and Its Competitors
  • Table 150. Company Basic Information, Sales Area and Its Competitors
  • Table 151. Company Basic Information, Sales Area and Its Competitors
  • Table 152. Company Basic Information, Sales Area and Its Competitors
  • Table 153. Direct Marketing: by Application(USD Million)
  • Table 154. Direct Marketing Business to Business (B2B) , by Region USD Million (2023-2028)
  • Table 155. Direct Marketing Business to Government (B2G) , by Region USD Million (2023-2028)
  • Table 156. Direct Marketing Business to Consumers (B2C) , by Region USD Million (2023-2028)
  • Table 157. Direct Marketing: by Industry Vertical(USD Million)
  • Table 158. Direct Marketing Automotive , by Region USD Million (2023-2028)
  • Table 159. Direct Marketing Cosmetics & Personal Care , by Region USD Million (2023-2028)
  • Table 160. Direct Marketing Retail & E-commerce , by Region USD Million (2023-2028)
  • Table 161. Direct Marketing BFSI , by Region USD Million (2023-2028)
  • Table 162. Direct Marketing Healthcare and Pharmaceuticals , by Region USD Million (2023-2028)
  • Table 163. Direct Marketing Travel and Hospitality , by Region USD Million (2023-2028)
  • Table 164. Direct Marketing Education , by Region USD Million (2023-2028)
  • Table 165. Direct Marketing Utilities , by Region USD Million (2023-2028)
  • Table 166. Direct Marketing IT & Telecom , by Region USD Million (2023-2028)
  • Table 167. Direct Marketing Other , by Region USD Million (2023-2028)
  • Table 168. Direct Marketing: by Target Age Group(USD Million)
  • Table 169. Direct Marketing 25 Years Old , by Region USD Million (2023-2028)
  • Table 170. Direct Marketing 25 - 45 Years Old , by Region USD Million (2023-2028)
  • Table 171. Direct Marketing 45 Years Old , by Region USD Million (2023-2028)
  • Table 172. Direct Marketing: by Channels(USD Million)
  • Table 173. Direct Marketing Direct Mail , by Region USD Million (2023-2028)
  • Table 174. Direct Marketing Email Marketing , by Region USD Million (2023-2028)
  • Table 175. Direct Marketing Telemarketing , by Region USD Million (2023-2028)
  • Table 176. Direct Marketing SMS/Mobile Marketing , by Region USD Million (2023-2028)
  • Table 177. Direct Marketing Direct Selling , by Region USD Million (2023-2028)
  • Table 178. Direct Marketing Door-to-Door Marketing , by Region USD Million (2023-2028)
  • Table 179. Direct Marketing Digital Display Ads , by Region USD Million (2023-2028)
  • Table 180. Direct Marketing Others , by Region USD Million (2023-2028)
  • Table 181. South America Direct Marketing, by Country USD Million (2023-2028)
  • Table 182. South America Direct Marketing, by Application USD Million (2023-2028)
  • Table 183. South America Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 184. South America Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 185. South America Direct Marketing, by Channels USD Million (2023-2028)
  • Table 186. Brazil Direct Marketing, by Application USD Million (2023-2028)
  • Table 187. Brazil Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 188. Brazil Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 189. Brazil Direct Marketing, by Channels USD Million (2023-2028)
  • Table 190. Argentina Direct Marketing, by Application USD Million (2023-2028)
  • Table 191. Argentina Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 192. Argentina Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 193. Argentina Direct Marketing, by Channels USD Million (2023-2028)
  • Table 194. Rest of South America Direct Marketing, by Application USD Million (2023-2028)
  • Table 195. Rest of South America Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 196. Rest of South America Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 197. Rest of South America Direct Marketing, by Channels USD Million (2023-2028)
  • Table 198. Asia Pacific Direct Marketing, by Country USD Million (2023-2028)
  • Table 199. Asia Pacific Direct Marketing, by Application USD Million (2023-2028)
  • Table 200. Asia Pacific Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 201. Asia Pacific Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 202. Asia Pacific Direct Marketing, by Channels USD Million (2023-2028)
  • Table 203. China Direct Marketing, by Application USD Million (2023-2028)
  • Table 204. China Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 205. China Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 206. China Direct Marketing, by Channels USD Million (2023-2028)
  • Table 207. Japan Direct Marketing, by Application USD Million (2023-2028)
  • Table 208. Japan Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 209. Japan Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 210. Japan Direct Marketing, by Channels USD Million (2023-2028)
  • Table 211. India Direct Marketing, by Application USD Million (2023-2028)
  • Table 212. India Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 213. India Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 214. India Direct Marketing, by Channels USD Million (2023-2028)
  • Table 215. South Korea Direct Marketing, by Application USD Million (2023-2028)
  • Table 216. South Korea Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 217. South Korea Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 218. South Korea Direct Marketing, by Channels USD Million (2023-2028)
  • Table 219. Taiwan Direct Marketing, by Application USD Million (2023-2028)
  • Table 220. Taiwan Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 221. Taiwan Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 222. Taiwan Direct Marketing, by Channels USD Million (2023-2028)
  • Table 223. Australia Direct Marketing, by Application USD Million (2023-2028)
  • Table 224. Australia Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 225. Australia Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 226. Australia Direct Marketing, by Channels USD Million (2023-2028)
  • Table 227. Rest of Asia-Pacific Direct Marketing, by Application USD Million (2023-2028)
  • Table 228. Rest of Asia-Pacific Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 229. Rest of Asia-Pacific Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 230. Rest of Asia-Pacific Direct Marketing, by Channels USD Million (2023-2028)
  • Table 231. Europe Direct Marketing, by Country USD Million (2023-2028)
  • Table 232. Europe Direct Marketing, by Application USD Million (2023-2028)
  • Table 233. Europe Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 234. Europe Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 235. Europe Direct Marketing, by Channels USD Million (2023-2028)
  • Table 236. Germany Direct Marketing, by Application USD Million (2023-2028)
  • Table 237. Germany Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 238. Germany Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 239. Germany Direct Marketing, by Channels USD Million (2023-2028)
  • Table 240. France Direct Marketing, by Application USD Million (2023-2028)
  • Table 241. France Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 242. France Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 243. France Direct Marketing, by Channels USD Million (2023-2028)
  • Table 244. Italy Direct Marketing, by Application USD Million (2023-2028)
  • Table 245. Italy Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 246. Italy Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 247. Italy Direct Marketing, by Channels USD Million (2023-2028)
  • Table 248. United Kingdom Direct Marketing, by Application USD Million (2023-2028)
  • Table 249. United Kingdom Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 250. United Kingdom Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 251. United Kingdom Direct Marketing, by Channels USD Million (2023-2028)
  • Table 252. Netherlands Direct Marketing, by Application USD Million (2023-2028)
  • Table 253. Netherlands Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 254. Netherlands Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 255. Netherlands Direct Marketing, by Channels USD Million (2023-2028)
  • Table 256. Rest of Europe Direct Marketing, by Application USD Million (2023-2028)
  • Table 257. Rest of Europe Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 258. Rest of Europe Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 259. Rest of Europe Direct Marketing, by Channels USD Million (2023-2028)
  • Table 260. MEA Direct Marketing, by Country USD Million (2023-2028)
  • Table 261. MEA Direct Marketing, by Application USD Million (2023-2028)
  • Table 262. MEA Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 263. MEA Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 264. MEA Direct Marketing, by Channels USD Million (2023-2028)
  • Table 265. Middle East Direct Marketing, by Application USD Million (2023-2028)
  • Table 266. Middle East Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 267. Middle East Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 268. Middle East Direct Marketing, by Channels USD Million (2023-2028)
  • Table 269. Africa Direct Marketing, by Application USD Million (2023-2028)
  • Table 270. Africa Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 271. Africa Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 272. Africa Direct Marketing, by Channels USD Million (2023-2028)
  • Table 273. North America Direct Marketing, by Country USD Million (2023-2028)
  • Table 274. North America Direct Marketing, by Application USD Million (2023-2028)
  • Table 275. North America Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 276. North America Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 277. North America Direct Marketing, by Channels USD Million (2023-2028)
  • Table 278. United States Direct Marketing, by Application USD Million (2023-2028)
  • Table 279. United States Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 280. United States Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 281. United States Direct Marketing, by Channels USD Million (2023-2028)
  • Table 282. Canada Direct Marketing, by Application USD Million (2023-2028)
  • Table 283. Canada Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 284. Canada Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 285. Canada Direct Marketing, by Channels USD Million (2023-2028)
  • Table 286. Mexico Direct Marketing, by Application USD Million (2023-2028)
  • Table 287. Mexico Direct Marketing, by Industry Vertical USD Million (2023-2028)
  • Table 288. Mexico Direct Marketing, by Target Age Group USD Million (2023-2028)
  • Table 289. Mexico Direct Marketing, by Channels USD Million (2023-2028)
  • Table 290. Research Programs/Design for This Report
  • Table 291. Key Data Information from Secondary Sources
  • Table 292. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Direct Marketing: by Application USD Million (2017-2022)
  • Figure 5. Global Direct Marketing: by Industry Vertical USD Million (2017-2022)
  • Figure 6. Global Direct Marketing: by Target Age Group USD Million (2017-2022)
  • Figure 7. Global Direct Marketing: by Channels USD Million (2017-2022)
  • Figure 8. South America Direct Marketing Share (%), by Country
  • Figure 9. Asia Pacific Direct Marketing Share (%), by Country
  • Figure 10. Europe Direct Marketing Share (%), by Country
  • Figure 11. MEA Direct Marketing Share (%), by Country
  • Figure 12. North America Direct Marketing Share (%), by Country
  • Figure 13. Global Direct Marketing share by Players 2022 (%)
  • Figure 14. Global Direct Marketing share by Players (Top 3) 2022(%)
  • Figure 15. Global Direct Marketing share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Rapp Worldwide Inc (United States) Revenue, Net Income and Gross profit
  • Figure 18. Rapp Worldwide Inc (United States) Revenue: by Geography 2022
  • Figure 19. Epsilon (United States) Revenue, Net Income and Gross profit
  • Figure 20. Epsilon (United States) Revenue: by Geography 2022
  • Figure 21. Wunderman Thompson (United States) Revenue, Net Income and Gross profit
  • Figure 22. Wunderman Thompson (United States) Revenue: by Geography 2022
  • Figure 23. Foote, Cone & Belding, a.k.a. FCB (United States) Revenue, Net Income and Gross profit
  • Figure 24. Foote, Cone & Belding, a.k.a. FCB (United States) Revenue: by Geography 2022
  • Figure 25. LiveRamp Holdings, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 26. LiveRamp Holdings, Inc (United States) Revenue: by Geography 2022
  • Figure 27. Harte Hanks (United States) Revenue, Net Income and Gross profit
  • Figure 28. Harte Hanks (United States) Revenue: by Geography 2022
  • Figure 29. OgilvyOne (United States) Revenue, Net Income and Gross profit
  • Figure 30. OgilvyOne (United States) Revenue: by Geography 2022
  • Figure 31. Merkle Group Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Merkle Group Inc. (United States) Revenue: by Geography 2022
  • Figure 33. Harland Clarke Corp (United States) Revenue, Net Income and Gross profit
  • Figure 34. Harland Clarke Corp (United States) Revenue: by Geography 2022
  • Figure 35. MRM (United States) Revenue, Net Income and Gross profit
  • Figure 36. MRM (United States) Revenue: by Geography 2022
  • Figure 37. DigitasLBi (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 38. DigitasLBi (United Kingdom) Revenue: by Geography 2022
  • Figure 39. SourceLink (United States) Revenue, Net Income and Gross profit
  • Figure 40. SourceLink (United States) Revenue: by Geography 2022
  • Figure 41. BBDO (United States) Revenue, Net Income and Gross profit
  • Figure 42. BBDO (United States) Revenue: by Geography 2022
  • Figure 43. SapientNitro (United States) Revenue, Net Income and Gross profit
  • Figure 44. SapientNitro (United States) Revenue: by Geography 2022
  • Figure 45. Leo Burnett Worldwide, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 46. Leo Burnett Worldwide, Inc. (United States) Revenue: by Geography 2022
  • Figure 47. Global Direct Marketing: by Application USD Million (2023-2028)
  • Figure 48. Global Direct Marketing: by Industry Vertical USD Million (2023-2028)
  • Figure 49. Global Direct Marketing: by Target Age Group USD Million (2023-2028)
  • Figure 50. Global Direct Marketing: by Channels USD Million (2023-2028)
  • Figure 51. South America Direct Marketing Share (%), by Country
  • Figure 52. Asia Pacific Direct Marketing Share (%), by Country
  • Figure 53. Europe Direct Marketing Share (%), by Country
  • Figure 54. MEA Direct Marketing Share (%), by Country
  • Figure 55. North America Direct Marketing Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Rapp Worldwide Inc (United States)
  • Epsilon (United States)
  • Wunderman Thompson (United States)
  • Foote, Cone & Belding, a.k.a. FCB (United States)
  • LiveRamp Holdings, Inc (United States)
  • Harte Hanks (United States)
  • OgilvyOne (United States)
  • Merkle Group Inc. (United States)
  • Harland Clarke Corp (United States)
  • MRM (United States)
  • DigitasLBi (United Kingdom)
  • SourceLink (United States)
  • BBDO (United States)
  • SapientNitro (United States)
  • Leo Burnett Worldwide, Inc. (United States)
Additional players considered in the study are as follows:
Aimia (Canada) , Others
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Sep 2024 215 Pages 88 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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