About Customer Engagement Hub (CEH)
Customer Engagement Hub is a mechanism or a platform which integrates all different communication silos or mediums with customers under one structure. This allows seamless and efficient way of communicating or reaching out to customers. Customer Engagement Hub’s also allow in reducing the sales cycle time. The market of customer engagement hub is expected to grow further with recent surge in smart phone users and improving internet penetration. Geographically, North America and Asia Pacific are expected to be biggest beneficiary of the Customer Engagement Hub.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
eGain Corporation (United States), RedPoint Global Inc. (United States), SpiceCSM (United States), Salesforce.com, Inc. (United States), Avaya (United States), Kitewheel (United States), Bold360 (United States), Pegasystems Inc. (United States), Kustomer, Inc. (United States) and Zoho Corporation (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Thunderhead (United Kingdom), M800 Limited (China) and Sinch (Sweden).
Segmentation Overview
AMA Research has segmented the market of Global Customer Engagement Hub (CEH) market by , Application (Social Media, Email, Website and Others) and Region.
On the basis of geography, the market of Customer Engagement Hub (CEH) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
If we see Market by , the sub-segment i.e. will boost the Customer Engagement Hub (CEH) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.Influencing Trend:
Companies Option for Cloud Computing Infrastructure
Market Growth Drivers:
Rising Adoption of Digital Solutions, Increasing Number of Smart Phone Users and Greater Internet Penetration in Smaller Cities
Challenges:
Identifying Appropriate Systems for Customer Engagement
Restraints:
Lack of Interconnectivity between Multiple Customer Engagement Metric Systems and Improper IT and Telecom Infrastructure in Less Developed Countries
Opportunities:
Expanding Customer Engagement Hub Services to SMEs
Market Leaders and their expansionary development strategies
In October 2023, Salesforce announced a partnership with Oracle, a leading provider of enterprise software. The partnership will integrate Salesforce's CEH platform with Oracle's customer data platform (CDP), enabling businesses to create more personalized and engaging customer experiences.
In October 2023 Salesforce launches new Customer Engagement Hub platform that connects customer data from multiple sources and provides a unified view of the customer.
Key Target Audience
Customer Engagement Hub Service Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.