About Shortening
Shortening is a fat that is solid at room temperatures such as butter, margarine, and lard. It is made from actually made from animal fat and vegetable oil including soybean, cottonseed, or palm oil. Shortening is highly used to bake products with a crumbly and crisp texture.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Global Shortening is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Products. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Olenex (Switzerland), Bunge Limited (United States), Puratos (Belgium), ADM (United States), AAK (Sweden), Fuji Oil (Japan), Conagra Brands (United States), Cargill (United States), VFI GmbH (Austria) and TradeIndia (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Shortening market by Type (Butter, Margarine, Hydrogenated Vegetable Oils, Lard and Others), Application (Baking, Cake or Icing and Others) and Region.
On the basis of geography, the market of Shortening has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Solid will boost the Shortening market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Box will boost the Shortening market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Consumption of Ready to Eat Food Products
Market Growth Drivers:
Growing Demand for Bakery Products and Increasing Applications of Shortening in various Food Products
Challenges:
Stringent Regulations on the Production of Shortening
Restraints:
Health-Related Risks with the High Consumption of Shortening
Opportunities:
Surging Consumption Rate of Bakery Products can create Opportunities for the Shortening Market Demand
Market Leaders and their expansionary development strategies
In February 2019, Cargill launched a palm oil shortening line for the bakery industry called PalmAgility. The company said the palm oil helps reduce brittleness across a broader range of temperatures and can be easily stored without losing workability or texture.
As per the Food and Drug Administration, “the food products should be labeled with all the ingredients, packaged and expiry dates. The shortening should be made with a list amount of trans fat.
Key Target Audience
Shortening Manufacturers, Shortening Suppliers and Distributors, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.