Industry Background:
Instant cereals is a new category of food which consists of dried flakes and powders. They are produced from a number of cereals which including legumes, buckwheat, semolina, barley, rye, oats and rice amongst others.Instant cereals are rich in fiber which improves digestive function of our body. Instant cereals are very easy to make, it dissolves very easily in cold as well as hot liquids and get thick immediately to gain consistency. Instant cereals are very tasty and are high in nutritive value. Instant cereals are also used as a thickening agent while making pastas. Instant cereals has good shelf life because of which the product don’t get damaged easily. Instant cereals are a great alternative to the conventional breakfast. Rising demand for value-added instant cereal in various countries is prompting the food manufacturers to offer healthy breakfast alternative with additional nutrients.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | NutreMill (Super Group Ltd.) (Singapore), Quaker (United States), Cargill (United States), Cereal Ingredients (CII) (United States), Kellogg (United States), Nestlé (Switzerland), Grain Millers, Inc. (United States), Blue Lake Milling Pty Ltd (Australia), Unisoy (Singapore) and Post (United States) |
According to AMA, the market for Instant Cereals is expected to register a CAGR of 5.2% during the forecast period to 2030. This growth is primarily driven by Rapid Urbanization and Increasing Disposable Income have Altered the Eating Habits of Customers, Substitutes to the Convenient Breakfast and Rising Demand of Product that has High Protein Content.
Globally, a noticeable market trend is evident Hectic Lifestyle and Working Population Leads to Boost the Market.
Major Vendors, such as NutreMill (Super Group Ltd.) (Singapore), Quaker (United States), Cargill (United States), Cereal Ingredients (CII) (United States), Kellogg (United States), Nestlé (Switzerland), Grain Millers, Inc. (United States), Blue Lake Milling Pty Ltd (Australia), Unisoy (Singapore) and Post (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. Manufactures are focusing on innovating and introducing new flavors to attract more customers and increase the market for whole grain food products. Whole grains foods taste sweet, irrespective of the product. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies.
Key Developments in the Market:
In November 2020, Investcorp acquired a majority stake in Viz Branz, a manufacturer and distributor of instant cereals.
In June 2023, Nestlé Breakfast Cereals launched two new products in India-KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals.
Influencing Trend:
Hectic Lifestyle and Working Population Leads to Boost the Market. and Value-Oriented Customer
Market Growth Drivers:
Rapid Urbanization and Increasing Disposable Income have Altered the Eating Habits of Customers, Substitutes to the Convenient Breakfast and Rising Demand of Product that has High Protein Content
Challenges:
Fluctuation of raw material Prices is Anticipated to Challenge the Market, Wrong Labelling leads to Product Calls and Stiff Competition between Regional Players
Restraints:
Stringent Government Regulation may hamper the Market and Side Effects Associated with Expiry Date Cross Product
Opportunities:
Upsurge Demand for Wide Ranges of Flavors along with Variations and Increasing Investment from Manufacturers and Investor in Instant Cereals Industry
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Instant Cereals Market
- Analysis about New Entrants in Instant Cereals Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Instant Cereals Study Sheds Light on
The Instant Cereals Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Instant Cereals industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Instant Cereals industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.