About Functional Tea
Functional tea is prepared to provide health benefits from digestion to sleep. It contains powerful healing ingredients and is available in hot as well as cold form. In other words, the functional tea is the balance of herbs and tea leaves o bring the healthier carbohydrate absorptions after meals and desserts. It aids in overall body metabolism which aids in weight management with zero laxatives. These benefits are increasing the demand of functional tea among the health conscious people.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 6.55% |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Functional Tea market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Arteasans Beverages LLC (United States), Fito Ltd. (China), Godrej Group (India), Granum Inc. (United States), Herbaty Szlachetne Sp. z o.o (Poland), Tata Global Beverages Limited (India), Organic India Private Limited (India), Numi Inc. (United States), New Leaf Brands, Inc. (Canada) and Koios Beverage Corp. (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are AUSTRIA JUICE GmbH (Austria), Carolina Beverage Group LLC (United States) and Mate Factor (United States).
Segmentation Overview
AMA Research has segmented the market of Global Functional Tea market by Type (Herbal tea, Fruit tea, Flower tea and Others) and Region.
On the basis of geography, the market of Functional Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Function, the sub-segment i.e. Weight loss will boost the Functional Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Form, the sub-segment i.e. Loose Tea will boost the Functional Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution channel, the sub-segment i.e. Online will boost the Functional Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Promotional Activities of Functional Tea
Market Growth Drivers:
Increasing Awareness about the Health Benefits of Functional Tea and Increasing Consumption of Functional Tea in Developing Economies
Challenges:
Lack of Awareness among the Consumers
Restraints:
Availability of Substitutes of Functional Tea
Opportunities:
Increasing Concerns about the Health among the Individuals and Growing Preference of Functional Tea Such as Herbal Fruit, and Others
Market Leaders and their expansionary development strategies
In October 2023, The board of directors of FMCG major Tata Consumer Products Limited (TCPL), On Tuesday has approved the amalgamation of its wholly-owned subsidiaries including NourishCo Beverages Limited, ata SmartFoodz Limited, a Tata Consumer Soulfull Private Limited with the company.
In December 2021, The beverage experts behind Portfolio Beverages, Inc. launched their line of functionally infused teas, Real Good Tea. The new line is formulated with all-natural ingredients, including botanicals, vitamins and high-quality hemp extract, providing a blend of taste and function.
Key Target Audience
Manufacturers, Raw material suppliers, Government associations, Research organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.