About Hard Kombucha
Kombucha is a fermented beverage that has been linked to a slew of health benefits. Hard kombucha may take more than one or two fermentation rounds, whereas commercial kombucha just requires one or two. Companies add extra sugar and yeast to the beverage during the later stages of fermentation in order to further ferment it and enhance the alcohol level. Hard kombucha generally has the same amount of alcohol as beer. Hard kombucha is gaining popularity among health-conscious consumers. Hard kombuchas are halfway between beer and wine in terms of alcohol level. Beer has a normal ABV of approximately 5%, whereas wine has a normal ABV of approximately 12%, and hard kombuchas have an ABV of 4.5 to 7%. Europe is the largest market for hard kombucha followed by North America due to high drink consumption.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Indeed Brewing (United States), Kombrewcha (United States), Boochcraft (United States), KYLA (United States), Flying Embers (United States), Wild Tonic (United States), New Holland Brewing (United States), Unity Vibration (United States), JuneShine (United States) and GT’s (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Hard Kombucha market by and Region.
On the basis of geography, the market of Hard Kombucha has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2023. If we see Market by Speciality, the sub-segment i.e. Zero Sugar will boost the Hard Kombucha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging, the sub-segment i.e. Metal Can will boost the Hard Kombucha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Hard Kombucha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Alcohol Content, the sub-segment i.e. 3-5 % will boost the Hard Kombucha market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Introduction Of More Than 7% ABV Hard Kombucha in Market
Market Growth Drivers:
Increasing Demand for Novel Drinks and Growing Demand of Hard Kombucha Among Health-Conscious Individuals
Challenges:
Availability Of Alternatives to Hard Kombucha and Hard Kombucha Tend to Pricier Than Conventional Kombucha
Restraints:
Lack Of Awareness About Hard Kombucha
Opportunities:
Growing Alcohol Consumption in Developing Nations Will Boost the Demand of Hard Kombucha and Adoption Of Zero Sugar Hard Kombucha Will Increase Its Demand
Market Leaders and their expansionary development strategies
In January 2023, Patco Brands, known for wine-based cocktail brand Rancho La Gloria, has acquired Kyla Hard Kombucha for an undisclosed sum. Lavender Lemonade, Kyla’s signature flavor, has become the fastest-selling 16-ounce offering in the hard kombucha category, Patco says. Other flavors in the lineup include Sunset Trio, Lychee Lemonade and Coconut Crush. With the continued success of their Sunbreak Series and an enhanced lineup of innovative flavors.
In March 2021, Indeed Brewing announced the launch of hard kombucha. Indeed Brewing's new hard kombucha, dubbed Boon, will be available in April at liquor shops offering its goods, starting with a blueberry basil flavor created with green mao jian and yerba mate teas. With an alcohol-by-volume level (ABV) of 8.2 percent, it delivers a larger percentage than competitors.
According to European food safety requirements, “1,) Food shall not be placed on the market if it is unsafe. 2)In determining whether any food is unfit for human consumption, regard shall be had to whether the food is unacceptable for human consumption according to its intended use, for reasons of contamination, whether by extraneous matter or otherwise, or through putrefaction, deterioration, or decay.”
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Hard Kombucha Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.