What is Big Data in E-Commerce?
The big data in e-commerce contains a large collection of information that organizations can use to determine which products, prices, and advertising are appropriate to maximize the profits. As big data in e-commerce helps in providing the trends and helps e-commerce companies stay ahead with trends. It helps in predicting the latest trends to help retailers to know the product demand and customer preferences and what can be the next product in the market which helps them to stay ahead of their competitors.
The market study is broken down, by Application (Inventory, Supply Chain, Forecasting, Pricing Strategies, Sales and Others) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon Web Services (United States), Cloudera, Inc. (United States), Hewlett Packard Enterprise Company (United States), Hitachi, Ltd. (Japan), IBM (United States), Microsoft Corporation (United States), Oracle Corporation (United States), Palantir Technologies (United States), SAP SE (Germany), Splunk Inc. (United States), SAS Institute (United States) and Teradata Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Big Data in E-Commerce market by Type, Application and Region.
On the basis of geography, the market of Big Data in E-Commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Hardware will boost the Big Data in E-Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based (Private Cloud, Public Cloud) will boost the Big Data in E-Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Solution, the sub-segment i.e. Customer Analytics will boost the Big Data in E-Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
"The U.S. Federal Trade Commission is extending its regulatory reach to the e-commerce impact of big data. The commission will not hesitate to enforce FTC Act prohibitions against unfair and deceptive practices related to big data in all applications, not just those affecting a particular segment of the population, it said in the report. It will utilize the same legal basis for big data situations that it uses for cases involving the hacking of consumer records, identity theft, and fraudulent misrepresentations in e-commerce transactions. That legal leverage "is not confined to particular market sectors but is generally applicable to most companies acting in commerce."
Market Trend
- The Increasing Use of Big Data in E-Commerce to Predict the Latest Trends
- Adoption of Artificial Intelligence in Big Data in E-Commerce
Market Drivers
- The Growing E-Commerce Market Worldwide
- Increasing Customer Base is Increasing the Demand for Better Operational Decisions, Strategic Decisions, and Other Major Decisions
Opportunities
- Technological Advancements in E-Commerce
- Data-Driven Programmatic Advertising for Identifying the Target Customers
Restraints
- Privacy Related Issues with Big Data in E-Commerce
Challenges
- Regulatory Compliances with Big Data in E-Commerce
Key Target Audience
Big Data in E-Commerce Owners, E-Commerce Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.