About Carrot Puree
Carrot Puree is basically a type of processed vegetable product, which is grounded, mashed, blended till a consistency similar to a creamy paste is not achieved. This is extremely nutritious and is usually produced mostly as a toddler or infant food, as it is easy to chew. Carrot puree has very few applications other than infant food, which is why it is mostly unknown in developing countries. Due to expensive costs and presence of chemicals in regular packaged carrot puree, the people prefer to make carrot puree at home. The manufacturers of carrot puree can mix it with other purees such as that of pees, in order to attain a competitive edge in the market. North America is presently, the largest market of the carrot puree.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Growing Demand for plant based ingredients has led to the growth of the carrot puree market. Fast and dynamic lifestyle of working parents in developed countries has pushed them to opt for packaged carrot puree, rather than making it on their own at home, this too has had significant impact on the growth of the carrot puree market. The organic segment is expected to rise in popularity, due to growing tendency for chemical free food. The market of the carrot puree is moderately fragmented. North America is currently, the largest market of the carrot puree. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestlé S.A. (Switzerland), The Kraft Heinz Company (United States), Hain Celestial Group, Inc. (United States), Döhler (Germany), Lemonconcentrate S.L.U (Spain), Kanegrade Ltd. (United Kingdom), Ariza B.V. (Netherlands), SVZ International B.V. (Netherlands), Holle Baby Food AG (Switzerland), Kewpie Corp. (Japan), Tomi's Treats Ltd. (Nigeria), Hiltfields (United Kingdom) and Ella's Kitchen (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Carrot Puree market by Type (Conventional and Organic), Application (Infant Food, Beverages and Others) and Region.
On the basis of geography, the market of Carrot Puree has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel , the sub-segment i.e. Online {E-Commerce Stores} will boost the Carrot Puree market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Plastic Packet will boost the Carrot Puree market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Infant Food Accounts for Largest Market Share
Market Growth Drivers:
Growth of Processed Food Industry and Rising Inclination towards Plant Based Ingredients
Challenges:
Less Awareness about the Presence of the Product in Developing Countries
Restraints:
Expensive than Regular Carrots
Opportunities:
Mixed Carrot Puree will Present an Opportunity to Expand and target Broader Market
Market Leaders and their expansionary development strategies
An agreement was signed by The Kraft Heinz Company to acquire 85% of Just Spices GmbH in Germany. Just Spices is a cutting-edge start-up with annual sales of roughly more than €60 million, pioneering the fast-growing taste elevation market
Nestlé has formally opened the Institute of Agricultural Sciences in order to provide science-based agricultural solutions that will improve sustainable food systems. The new organisation will leverage its increased expertise and global network to aid farming communities and safeguard the environment.
Key Target Audience
Carrot Puree Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.