About Digital Marketing Courses & Certification
The digital marketing courses & certification are used by freelancers, business owners, entrepreneurs, etc, it course & certification services are deployed through online media such as smartphones, laptops, PCs using internet connectivity and offline medium such as institutes. The digital marketing courses & certification include Analytics, Adwords Social Media Marketing, Search Engine Optimization, Pay Per Clicks, Content Marketing, Blogs and a lot more. Digital marketing is a new world of marketing your product which increases brand visibility among people through search engine result pages.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The digital marketing courses & certification market is rapidly growing with large number of players in the market. As the competition is increasing between the course ad certification providers, the companies are focusing on enhancing their course packages and making it cost-effective. The companies are also following recent launches and emerging additions in the digital marketing world to remain updated to offer enhanced course structures. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Digital Marketing Courses & Certification market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google LLC (Digital Garage) (United States), HubSpot, Inc. (United States), Hootsuite (Canada), Facebook, Inc. (United States), Coursera (United States), Udemy (United States), Udacity, Inc. (United States), Digital Marketing Academy (Malaysia) and Digital Marketing Institute (Dublin) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are ClickMinded LLC (United States), Brainstation Inc. (United States) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Digital Marketing Courses & Certification market by , Application (Freelancers, Business Owners, Students/Graduates, Entrepreneurs and Others) and Region.
On the basis of geography, the market of Digital Marketing Courses & Certification has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Digital Marketing Course, the sub-segment i.e. Search Engine Optimization (SEO) will boost the Digital Marketing Courses & Certification market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. Smartphones will boost the Digital Marketing Courses & Certification market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Web-based will boost the Digital Marketing Courses & Certification market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Certification, the sub-segment i.e. Google AdWords Certified will boost the Digital Marketing Courses & Certification market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Online Digital Marketing Courses & Certification and Rising Enrollment for Digital Marketing Specialist Master’s Program Courses
Market Growth Drivers:
Increasing Demand for Online Brand Presence from Advertising and Marketing Companies and Growing Freelancers and Young Entrepreneurs Around the Globe
Challenges:
Institute based Digital Marketing Courses & Certification Might be Hindered by the Prevailing Pandemic Lockdown Situation
Restraints:
Lack of Access to Digital Marketing Courses & Certification to Some People
Opportunities:
Surging Demand for Digital Marketing Courses & Certification from Developing Countries and Rising Number of Digital Marketing Courses & Certification Institutes
Market Leaders and their expansionary development strategies
In August 2019, Simplilearn, a global edtech company and the world's leading digital skills training provider, announced its collaboration with HubSpot, a leading growth platform. Through this partnership, Simplilearn has offer a new online training program in digital marketing that gives learners an opportunity to gain the required skills for a HubSpot Academy Certification.
In May 2022, Google announced the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in online business.
Key Target Audience
Digital Marketing Courses & Certification Providers, Digital Marketing Courses & Certification Online Institutions, Research and Development, Potential Investors, Marketing and Advertising Institutes, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.