About English Proficiency Test
The English proficiency test is the examination given after the improved and better understanding of the English language including reading and writing. English is considered as a Foreign Language IELTS and TOEFL is probably considered the best-known and most commonly used English proficiency test. Out of which IELTS is highly recognized by American universities. The market is expecting slow growth with the prevailing economic conditions, but the market is still driven by the student who wants to study abroad.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Billion) |
CAGR | 10.2% |
Bargaining power of quality education institute remains high, however this allows institute to restricts with limited seats to attract best students resulting in brand recognition. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
British Council (United Kingdom), Educational Testing Service (United States), Cambridge Assessment English (United Kingdom), IDP Education (Australia), Duolingo (United States), Inlingua International Ltd. (Switzerland), McGraw-Hill Education (United States), Pearson ELT (United Kingdom), SANAKO (Finland), Berlitz Corporation (United States), EF Education First, Transparent Language, Inc. and Prometric are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Educational Testing Service, TrackTest English, OET - Occupational English Test., Vipkid and iTutorGroup.
Segmentation Overview
AMA Research has segmented the market of Global English Proficiency Test market by Type (Blended learning, Online learning and Classroom learning), Application (Students [Graduates, Undergraduates], Employees or Professional and Others) and Region.
On the basis of geography, the market of English Proficiency Test has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Sweden, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Test, the sub-segment i.e. IELTS will boost the English Proficiency Test market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Awareness of Online Platform and Rise in Enrollment for IELTS English Proficiency Test
Market Growth Drivers:
Growing Number of People who wants to Study in Foreign Countries and Increasing Demand for Proficiency Test for Academic Studies
Challenges:
Difficulty Level of English Proficiency Test is High and High Cost of Investment in the Language Proficiency Institutes for the Required Knowledge for English Proficiency Test
Restraints:
Major Hindrance to the English Proficiency Test Market due to the Prevailing Regulatory Standards in the Prevailing Economic Situation
Opportunities:
Rising Scholarship Programs Worldwide and Demand from the Developing Countries
Market Leaders and their expansionary development strategies
In January 2024, ETS announces acquisition of testing company PSI. This is an important milestone for ETS as we forge ahead into the workforce development space to become the trusted source to measure, certify and license skills and demonstrate progress
In December 2023, IDP launches Envoy, they will provide English language & student with more professions. It uses open-ended questions to assess and report on English language and communication skills in real life settings.
Analyst View
The rise of data-driven training and online content delivery systems has transformed standardized test preparation. No longer are students being delivered the same repackaged practice tests over and over in hopes that exposure alone will boost scores. A multi-faceted, multi-media test prep system, such as the one provided by Clear Choice Test Prep, allows tutors and tutoring companies to offer a much more robust toolset that modifies test prep to the individual learners. Rather than just relying on rehashed practice test excerpts, test prep professionals now have access to online systems that not only deliver differentiated practice targeted to student needs, but real-time assessment and planning tools that confirm tutoring sessions are optimally productive. Modern test prep is about more than burying a student beneath piles of one-size-fitsall practice but is also about facilitating growth at the individual level.
Key Target Audience
English Proficiency Test Providers, Industry Associations, Potential Investors, English Learning Institutes, Education Board, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.