About Yoga Accessories
Growing public concern about health and fitness, as a result of rising health issues such as obesity and others, has resulted in increased adoption of Yoga. Yoga's growing popularity is fueling global demand for yoga accessories such as yoga mats, yoga straps, yoga clothes, and yoga bricks. To avoid negative environmental impacts, manufacturers are switching to recyclable raw materials and biodegradable products for the development of these accessories. Natural rubber, jute, and cotton are preferred over polyurethane, nylon, leather, and synthetic rubber for long-lasting and environmentally friendly yoga mats. Because of growing awareness about the negative effects of using polyurethane, nylon, leather, and synthetic rubber products, an increasing number of people are opting for eco-friendly products. Lower emissions produced during the manufacturing of eco-friendly, sustainable mats encourage consumers to adopt such products, creating a conducive environment for growth of yoga mats as well as other yoga accessories.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Yoga Accessories market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Manduka LLC (United States), Lululemon Athletica Inc. (United States)Adidas AG (Germany), NIKE Inc. (United States), Hanesbrands Inc. (United States), Barefoot Yoga Co. (United States), La Vie Boheme Yoga (United States), Body-Solid Inc. (United States), NOLI YOGA (United States), Jade Yoga (United States) and Beyond Yoga (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Onzie, Inc. (United States) and teeki, Inc. (United States).
Segmentation Overview
AMA Research has segmented the market of Global Yoga Accessories market by Type (Mats, Straps, Blocks, Bolsters, Clothes (Pants, Shorts, Tops, Socks) and Others), Application (Homes, Yoga Studios, Gyms and Community/Wellness Centres) and Region.
On the basis of geography, the market of Yoga Accessories has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Yoga Accessories market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Online Sales Channel and The Increasing Popularity Of Customized Yoga Apparel
Market Growth Drivers:
Surging Yoga Activities Across The World and The Growing Health Conscious Population Worldwide
Challenges:
High Competition Between Local Manufacturers
Restraints:
Fluctuated Price Of Raw Material
Opportunities:
The Rapid Increase In Yoga Institutes And Classes In Both Developing And Developed Nations
Market Leaders and their expansionary development strategies
In Jun 2020, Lululemon Athletica has announced that it has entered into a definitive agreement to acquire Mirror, an in-home fitness startup that sells a wall-mounted device that streams live and pre-recorded classes.
In Dec. 2022 Technavio categorizes the global yoga accessories market as a part of the global leisure products industry, which covers a variety of categories, including yoga accessories, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games.
Key Target Audience
Yoga Accessories Manufacturers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.