About Marula Oil
Marula oil is extracted from soft kernel seeds and hard shell which is the outer part of the Marula fruit, and it is majorly found in South Africa. The Marula oil consists of protein, amino acids, widely used in skincare, haircare, and cosmetic products. It has a very strong and appealing smell so it is also used in the perfumes and floral scent, lotions, soaps, etc.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The marula oil market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Marula Oil market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Marula Natural Products (Pty) Ltd (South Africa), African Botanics (United States), Lonza Group Ltd (Switzerland), Natural Sourcing LLC (United States), ROK Stars (United Kingdom), Acure Organics (United States), Shiseido Company, Limited (Drunk Elephant) (Japan), DLG Naturals (United States), Marula Guys (South Africa) and African Exotic Oils (South Africa) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Marula Guys (South Africa) and African Exotic Oils (South Africa.
Segmentation Overview
AMA Research has segmented the market of Global Marula Oil market by Type (Cold Pressed Oil and Cold Processed Virgin Oil), Application (Skin Care Products, Hair Care Products, Cosmetic Products and Others) and Region.
On the basis of geography, the market of Marula Oil has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Marula Oil market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Marula Oil market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Soft Kernal Seed will boost the Marula Oil market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Consumption of Marula Oil for Treating Aging Skin and Also Acne Skin and E-commerce Availability of Marula Oil
Market Growth Drivers:
Growing Health Awareness Among People, Increasing Number of Skin Related Problems and Demand for Marula Oil as Cooking Oil Because of it Healthy Properties
Challenges:
Availability of Substitute Products with Lower Prices and Lack fo Quality
Restraints:
High Cost Associated with the Marula Oil Products and Adverse Reaction of Marula Oil on Some People
Opportunities:
Surging Spendings of People in Personal Care Products will Boost the Marula Oil Market
Market Leaders and their expansionary development strategies
On In October 2020, Cargill Incorporated acquired a leading beauty ingredient supplier Floratech with this acquisition, Cargill Incorporated will get raw materials easily for the manufacturing of innovative natural products. This will make Cargill Incorporated to grow in the beauty business segment that will help Cargill Incorporated grow its revenue.
On In Dec 2022 Launches new ‘Boring Nahi, Ban Ja Toofani’ campaign featuring the actress & youth icon, and Bajaj Almond Drops Hair Oil, India’s leading hair oil brand has roped in Kiara Advani as its new brand ambassador. The Brand has signed-up with the popular Bollywood actress and youth icon to feature in its latest ‘Boring Nahi, Ban Ja Toofani’ campaign which aims to connect the brand
Key Target Audience
Marula Oil Manufacturers, Marula Oil International Traders, Marula Oil Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies, Upstream ad Downstream Buyers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.