What is Social Customer Service Software Market?
Social customer service software is a tool that allows organizations to contact users and customers through social media outlets. These tools collect and organize and organize mentions on social media platforms including Facebook and Twitter, among others, and create tickets for support agents to respond to mentions and offer proper service. These solutions are not only exploited by customer service but are also used by marketing teams that can promote brand awareness and turn customer anxiety in a positive way. Increasing demand for these types of software from various companies to use social customer service tools with other social tools such as social media management, social media monitoring, and social media analytics is booming the demand for it in the market.
The market study is being classified, by Application (Academia & Government, Automotive, Transportation and Logistics, BFSI, Consumer Goods and Retail, Healthcare Energy, Power and Utilities and Others) and major geographies with country level break-up.
CX Social (Canada), Conversocial (United States), Cisco Systems (United States), Sparkcentral (United States), Oracle (United States), Zoho Corporation (India), Sprinklr (United States), Zendesk (Denmark), Microsoft (United States) and Salesforce.com (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Quality Unit (Slovakia), Amdocs (United States) and IBM (United States).
The vendors in this market are majorly focusing on developing innovative products and solutions in order to cater to the market's demands to remain competitive in the global market. According to the recent global industry crisis due to outbreak of COVID-19 is expected to be one of the major challenges for the vendors of this market as the production and markets of different industries have been shut down for an ambiguous period of time Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Social Customer Service Software market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Social Customer Service Software market by Type, Application and Region.
On the basis of geography, the market of Social Customer Service Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Focus On Enhancing Customer Services Is Key Driving Factor Of Growth Social Customer Services Software
- Increasing Excess Use Of Social Media Among The Populace
Market Trend
- The emergence of Cloud-based Solutions
Restraints
- Lack of Awareness among the End-User
Opportunities
- The Growing Online Activities and Organizations are Hunting Solutions for Business Specific Problems is Mounting the Growth Opportunities of Growth for Social Customer Service Software