Global Account Data Management Software Market Overview:
Account Data Management software helps to manage the prospect data throughout the account-based marketing process so that both sales and marketing teams have continuous awareness of target accounts. To maximise an account-based management strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect becomes a customer. Account Data Management systems also helps to document and communicate all relevant account information between the sales and marketing teams. The software is deployed in marketing as well as sales departments to maximise the efficiency of marketing efforts and facilitate communication between the two organisations.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Unit | Value (USD Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
Influencing Trend:
Increasing Usage of Account Data Management Software in Large Enterprises
Market Growth Drivers:
Increasing Complexity of Data is Fuelling the Market Growth and Increasing Productivity Across the Organisations
Challenges:
Presence of Emerging Players is Increasing the Competition
Restraints:
High Initial Costs Associated with the Development and Installation of Software
Opportunities:
Government Focus on Adopting Big Data Strategies for Predicting and Identifying the Potential Threat
Competitive Landscape:
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Marketo (United States), Groove (United States), Lean Data (United States), Engagio ABM platform (United States), Infer (United States), Terminus ABM platform (United States), Triblio (United States), Demandbase (United States), 6sense (United States) and Openprise (United States). Additionally, following companies can also be profiled that are part of our coverage like Full circle insights (United States), Sales manago (United States), Connect Leader (United States) and Jabmo (France). Analyst at AMA Research see United States Players to retain maximum share of Global Account Data Management Software market by 2028. Considering Market by Pricing, the sub-segment i.e. Monthly will boost the Account Data Management Software market. Considering Market by Deployment, the sub-segment i.e. Cloud will boost the Account Data Management Software market. Considering Market by Features, the sub-segment i.e. Data connect availability will boost the Account Data Management Software market. Considering Market by Organisation size, the sub-segment i.e. SMEs will boost the Account Data Management Software market.
Latest Market Insights:
In January 2021, Relativity, an internationally recognized technology company specializing in legal and compliance solutions, officially acquired VerQu, a software company focused on data management. VerQu specializes in assisting organizations with migrating and capturing communication data for compliance and record retention needs. By integrating VerQu's technology into Relativity's Software-as-a-Service (SaaS) products, a groundbreaking transformation will occur in how organizations manage collaboration and chat data. This integration will greatly enhance the speed and efficiency of collecting, analyzing, monitoring, and reviewing all forms of unstructured data in a seamless and secure manner.
In March 2023, Habu, a prominent provider of enterprise data collaboration and data clean room solutions, unveiled its latest platform update. The release introduces several significant improvements, such as enhanced automation and scalability, expanded integrations with various data sets, clouds, walled gardens, publishers, and partners, as well as new tools for product and data teams. These advancements empower companies to effectively utilize their first-party data, driving accelerated revenue growth and unlocking valuable insights.
What Can be Explored with the Account Data Management Software Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Account Data Management Software Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Account Data Management Software
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Account Data Management Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Account Data Management Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Manufacturers, Raw material suppliers, Government associations, Research organisations and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.