What is Webinar and Webcast?
The webinar is a live broadcast which is an interactive presentation over the internet where the information is two ways of transmission between the speaker and the audience, it is time-constrained so one needs to be prepared for participation in the webinar at a specific time and data. A webcast is the recorded webinar broadcast which is presented over the internet, the information is one way only directly from the speaker to the audience. It can be viewed at any time as it is not time constrained. The webinar and webcast are two web-based broadcasts over the internet, they are widely used by trainers, managers, or any other person for the communication purpose.
The market study is broken down, by Application (Online Course, Business Meetings, Online Event, Product Marketing and Others) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Cisco Webex (United States), Adobe (United States), Microsoft Corporation (United States), MegaMeeting (United States), Company Webcast (Netherlands, omNovia (United States), ByteDance Ltd. (China), Blackboard Inc. (United States) and Onstream Media Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Webinar and Webcast market by Type, Application and Region.
On the basis of geography, the market of Webinar and Webcast has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticals, the sub-segment i.e. Educational Institutes will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-premise will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Trainers will boost the Webinar and Webcast market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 4th December 2019, Euronext Corporate Services and Hegnar Media Videoproduksjon announced a partnership to bring Euronext webcast solutions to the Norwegian market. Webcasts and webinar solutions are now part of new services by Hegnar Media Videoproduksjon.
Market Trend
- Increasing Consumption of Webinar and Webcast in Educational Institutes
- Technological Advancement in Webinar and Webcast Services
Market Drivers
- Rising Demand for the Effective Communication for Various Organisational Requirement
- Need for Interface that can Connect People in Remote Location
Opportunities
- Penetration of Smart Devices like SMartphone, Laptops along with Better Connectivity
- Growing Demand for Webinar and Webcast from the Developing Countries due to the Prevailing Pandemic and Economic Situation
Restraints
- Less Adaptability of Webinar and Webcast Among Government Bodies
Challenges
- Lack of Reach in Underdeveloped ketRegion of the World
- Increasing Number of Other Meetings and Training Technologie in Market
Key Target Audience
Webinar and Webcast Providers, Webinar and Webcast Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.