Global Influencer Marketing Platform

Influencer Marketing Platform Comprehensive Study by Type (Solutions, Services), Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Others), Organization size (SMEs, Large Enterprises) Players and Region - Global Market Outlook to 2030

Influencer Marketing Platform Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 34%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Influencer Marketing Platform
An influencer marketing platform is a solution that is designed to assist brands with their marketing campaigns. It provides discovery tools for the companies and also provides databases of influencers by using clever algorithms. In addition to this, influencer marketing platforms also offer relationship management, campaign management, influencer marketplaces, and third-party analytics as well as influencer content amplification. These features and benefits are increasing the demand among the various industries that are looking to increase sales. The global influencer marketing platform market was estimated to be around USD 688 Million in 2019 which is expected to rise at a significant pace of 34.04% during the forecast period of 2020-2025.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)
CAGR34.0%


The companies operating in this industry are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focus on maintaining sustainable development. The players are focusing on securing a leading position in this industry. They are continuously looking for the opportunity to reinforce their competitive advantage. To meet a high market share, and developing a socially responsible business company is identifying various strategic pillars such as mergers & acquisitions, new product launch, product enhancement, and others. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Influencer Marketing Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Captiv8 (United States), Impact Tech (United States), ExpertVoice (United States), Linqia (United States), IZEA Worldwide (United States), AspireIQ (United States), Open Influence (Italy), Influencer (United Kingdom), Influencity (Spain), Blogmint (India), Quotient Technology (United States), Grin Technologies Inc. (United States), Intellifluence (United States), Buzzoole (Italy), Tidal Labs, Inc. (United States), CreatorIQ (United States), Mavrck (United States) and Brandwatch (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Traackr, Inc. (United States), Fohr, Inc. (United States), Onalytica (United Kingdom), Launchmetrics (United States), Grapevine (United States) and Fourstarzz Media (United States).

Segmentation Overview
AMA Research has segmented the market of Global Influencer Marketing Platform market by Type (Solutions and Services), Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting and Others) and Region.



On the basis of geography, the market of Influencer Marketing Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization size, the sub-segment i.e. SMEs will boost the Influencer Marketing Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increasing Demand of Technologies Such as Big Data, AI and Machine Learning

Market Growth Drivers:
Increasing Adoption of Ad Blocking Software for Enhancement of New Marketing Techniques and Need to Increase Website Traffic, Sales Generated by Affiliate Marketing, and Database Growth

Challenges:
Stiff Competition among the Major Players

Restraints:
Availability of Free Software

Opportunities:
Increasing Innovations Including Virtual Influencers on Social Media Platforms and Rising Demand from Marketers to Analyze the Scale and Effectiveness of Digital Marketing

Market Leaders and their expansionary development strategies
In October 2023, AdvoCare International, LLC has joined forces with LTK. With this collaboration, AdvoCare customers can now seamlessly purchase AdvoCare products through LTK’s “Buy Now with LTK Cart” feature. By partnering with LTK, we’re not just staying ahead of the curve, we’re actively shaping it and capitalizing on this trend to drive new consumers to discover AdvoCare’s amazing products.
In September 2023, Kofluence has launched its latest product Kofinity. Kofinity offers guaranteed brand partnerships to every content creator and an opportunity to monetize their social influence.


Analyst View
In 2020, the global influencer marketing platform market witnessed a huge growth in number of social media influencers across different channels wherein the companies of different industries have been approaching to spread awareness about their products. The consumers nowadays are more influenced by influencers rather than watching an advertisement on TV. In FY 2020 the global influencer marketing platform market witnessed a hike of nearly 95% from its previous year which is driven by the factors such as rise in number of social media influencers due to lockdown situations across the world and increased productivity of content creators.

Key Target Audience
Incfluencer marketing software developers, Government associations, Research organizations, Enterprise software vendors and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Solutions
  • Services
By Application
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Others
By Organization size
  • SMEs
  • Large Enterprises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Adoption of Ad Blocking Software for Enhancement of New Marketing Techniques
      • 3.2.2. Need to Increase Website Traffic, Sales Generated by Affiliate Marketing, and Database Growth
    • 3.3. Market Challenges
      • 3.3.1. Stiff Competition among the Major Players
    • 3.4. Market Trends
      • 3.4.1. Increasing Demand of Technologies Such as Big Data, AI and Machine Learning
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Influencer Marketing Platform, by Type, Application, Organization size and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Influencer Marketing Platform (Value)
      • 5.2.1. Global Influencer Marketing Platform by: Type (Value)
        • 5.2.1.1. Solutions
        • 5.2.1.2. Services
      • 5.2.2. Global Influencer Marketing Platform by: Application (Value)
        • 5.2.2.1. Search & Discovery
        • 5.2.2.2. Campaign Management
        • 5.2.2.3. Influencer Relationship Management
        • 5.2.2.4. Analytics & Reporting
        • 5.2.2.5. Others
      • 5.2.3. Global Influencer Marketing Platform by: Organization size (Value)
        • 5.2.3.1. SMEs
        • 5.2.3.2. Large Enterprises
      • 5.2.4. Global Influencer Marketing Platform Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Influencer Marketing Platform (Price)
      • 5.3.1. Global Influencer Marketing Platform by: Type (Price)
  • 6. Influencer Marketing Platform: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Captiv8 (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Impact Tech (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. ExpertVoice (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Linqia (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. IZEA Worldwide (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. AspireIQ (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Open Influence (Italy)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Influencer (United Kingdom)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Influencity (Spain)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Blogmint (India)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Quotient Technology (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Grin Technologies Inc. (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. Intellifluence (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. Buzzoole (Italy)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. Tidal Labs, Inc. (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
      • 6.4.16. CreatorIQ (United States)
        • 6.4.16.1. Business Overview
        • 6.4.16.2. Products/Services Offerings
        • 6.4.16.3. Financial Analysis
        • 6.4.16.4. SWOT Analysis
      • 6.4.17. Mavrck (United States)
        • 6.4.17.1. Business Overview
        • 6.4.17.2. Products/Services Offerings
        • 6.4.17.3. Financial Analysis
        • 6.4.17.4. SWOT Analysis
      • 6.4.18. Brandwatch (United Kingdom)
        • 6.4.18.1. Business Overview
        • 6.4.18.2. Products/Services Offerings
        • 6.4.18.3. Financial Analysis
        • 6.4.18.4. SWOT Analysis
  • 7. Global Influencer Marketing Platform Sale, by Type, Application, Organization size and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Influencer Marketing Platform (Value)
      • 7.2.1. Global Influencer Marketing Platform by: Type (Value)
        • 7.2.1.1. Solutions
        • 7.2.1.2. Services
      • 7.2.2. Global Influencer Marketing Platform by: Application (Value)
        • 7.2.2.1. Search & Discovery
        • 7.2.2.2. Campaign Management
        • 7.2.2.3. Influencer Relationship Management
        • 7.2.2.4. Analytics & Reporting
        • 7.2.2.5. Others
      • 7.2.3. Global Influencer Marketing Platform by: Organization size (Value)
        • 7.2.3.1. SMEs
        • 7.2.3.2. Large Enterprises
      • 7.2.4. Global Influencer Marketing Platform Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Influencer Marketing Platform (Price)
      • 7.3.1. Global Influencer Marketing Platform by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Influencer Marketing Platform: by Type(USD Million)
  • Table 2. Influencer Marketing Platform Solutions , by Region USD Million (2018-2023)
  • Table 3. Influencer Marketing Platform Services , by Region USD Million (2018-2023)
  • Table 4. Influencer Marketing Platform: by Application(USD Million)
  • Table 5. Influencer Marketing Platform Search & Discovery , by Region USD Million (2018-2023)
  • Table 6. Influencer Marketing Platform Campaign Management , by Region USD Million (2018-2023)
  • Table 7. Influencer Marketing Platform Influencer Relationship Management , by Region USD Million (2018-2023)
  • Table 8. Influencer Marketing Platform Analytics & Reporting , by Region USD Million (2018-2023)
  • Table 9. Influencer Marketing Platform Others , by Region USD Million (2018-2023)
  • Table 10. Influencer Marketing Platform: by Organization size(USD Million)
  • Table 11. Influencer Marketing Platform SMEs , by Region USD Million (2018-2023)
  • Table 12. Influencer Marketing Platform Large Enterprises , by Region USD Million (2018-2023)
  • Table 13. South America Influencer Marketing Platform, by Country USD Million (2018-2023)
  • Table 14. South America Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 15. South America Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 16. South America Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 17. Brazil Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 18. Brazil Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 19. Brazil Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 20. Argentina Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 21. Argentina Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 22. Argentina Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 23. Rest of South America Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 24. Rest of South America Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 25. Rest of South America Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 26. Asia Pacific Influencer Marketing Platform, by Country USD Million (2018-2023)
  • Table 27. Asia Pacific Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 28. Asia Pacific Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 29. Asia Pacific Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 30. China Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 31. China Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 32. China Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 33. Japan Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 34. Japan Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 35. Japan Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 36. India Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 37. India Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 38. India Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 39. South Korea Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 40. South Korea Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 41. South Korea Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 42. Taiwan Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 43. Taiwan Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 44. Taiwan Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 45. Australia Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 46. Australia Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 47. Australia Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 48. Rest of Asia-Pacific Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 49. Rest of Asia-Pacific Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 50. Rest of Asia-Pacific Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 51. Europe Influencer Marketing Platform, by Country USD Million (2018-2023)
  • Table 52. Europe Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 53. Europe Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 54. Europe Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 55. Germany Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 56. Germany Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 57. Germany Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 58. France Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 59. France Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 60. France Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 61. Italy Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 62. Italy Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 63. Italy Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 64. United Kingdom Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 65. United Kingdom Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 66. United Kingdom Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 67. Netherlands Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 68. Netherlands Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 69. Netherlands Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 70. Rest of Europe Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 71. Rest of Europe Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 72. Rest of Europe Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 73. MEA Influencer Marketing Platform, by Country USD Million (2018-2023)
  • Table 74. MEA Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 75. MEA Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 76. MEA Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 77. Middle East Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 78. Middle East Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 79. Middle East Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 80. Africa Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 81. Africa Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 82. Africa Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 83. North America Influencer Marketing Platform, by Country USD Million (2018-2023)
  • Table 84. North America Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 85. North America Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 86. North America Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 87. United States Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 88. United States Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 89. United States Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 90. Canada Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 91. Canada Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 92. Canada Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 93. Mexico Influencer Marketing Platform, by Type USD Million (2018-2023)
  • Table 94. Mexico Influencer Marketing Platform, by Application USD Million (2018-2023)
  • Table 95. Mexico Influencer Marketing Platform, by Organization size USD Million (2018-2023)
  • Table 96. Influencer Marketing Platform: by Type(USD/Units)
  • Table 97. Company Basic Information, Sales Area and Its Competitors
  • Table 98. Company Basic Information, Sales Area and Its Competitors
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Company Basic Information, Sales Area and Its Competitors
  • Table 115. Influencer Marketing Platform: by Type(USD Million)
  • Table 116. Influencer Marketing Platform Solutions , by Region USD Million (2025-2030)
  • Table 117. Influencer Marketing Platform Services , by Region USD Million (2025-2030)
  • Table 118. Influencer Marketing Platform: by Application(USD Million)
  • Table 119. Influencer Marketing Platform Search & Discovery , by Region USD Million (2025-2030)
  • Table 120. Influencer Marketing Platform Campaign Management , by Region USD Million (2025-2030)
  • Table 121. Influencer Marketing Platform Influencer Relationship Management , by Region USD Million (2025-2030)
  • Table 122. Influencer Marketing Platform Analytics & Reporting , by Region USD Million (2025-2030)
  • Table 123. Influencer Marketing Platform Others , by Region USD Million (2025-2030)
  • Table 124. Influencer Marketing Platform: by Organization size(USD Million)
  • Table 125. Influencer Marketing Platform SMEs , by Region USD Million (2025-2030)
  • Table 126. Influencer Marketing Platform Large Enterprises , by Region USD Million (2025-2030)
  • Table 127. South America Influencer Marketing Platform, by Country USD Million (2025-2030)
  • Table 128. South America Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 129. South America Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 130. South America Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 131. Brazil Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 132. Brazil Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 133. Brazil Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 134. Argentina Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 135. Argentina Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 136. Argentina Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 137. Rest of South America Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 138. Rest of South America Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 139. Rest of South America Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 140. Asia Pacific Influencer Marketing Platform, by Country USD Million (2025-2030)
  • Table 141. Asia Pacific Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 142. Asia Pacific Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 143. Asia Pacific Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 144. China Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 145. China Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 146. China Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 147. Japan Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 148. Japan Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 149. Japan Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 150. India Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 151. India Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 152. India Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 153. South Korea Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 154. South Korea Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 155. South Korea Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 156. Taiwan Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 157. Taiwan Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 158. Taiwan Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 159. Australia Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 160. Australia Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 161. Australia Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 162. Rest of Asia-Pacific Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 163. Rest of Asia-Pacific Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 164. Rest of Asia-Pacific Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 165. Europe Influencer Marketing Platform, by Country USD Million (2025-2030)
  • Table 166. Europe Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 167. Europe Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 168. Europe Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 169. Germany Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 170. Germany Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 171. Germany Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 172. France Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 173. France Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 174. France Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 175. Italy Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 176. Italy Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 177. Italy Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 178. United Kingdom Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 179. United Kingdom Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 180. United Kingdom Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 181. Netherlands Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 182. Netherlands Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 183. Netherlands Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 184. Rest of Europe Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 185. Rest of Europe Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 186. Rest of Europe Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 187. MEA Influencer Marketing Platform, by Country USD Million (2025-2030)
  • Table 188. MEA Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 189. MEA Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 190. MEA Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 191. Middle East Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 192. Middle East Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 193. Middle East Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 194. Africa Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 195. Africa Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 196. Africa Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 197. North America Influencer Marketing Platform, by Country USD Million (2025-2030)
  • Table 198. North America Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 199. North America Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 200. North America Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 201. United States Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 202. United States Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 203. United States Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 204. Canada Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 205. Canada Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 206. Canada Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 207. Mexico Influencer Marketing Platform, by Type USD Million (2025-2030)
  • Table 208. Mexico Influencer Marketing Platform, by Application USD Million (2025-2030)
  • Table 209. Mexico Influencer Marketing Platform, by Organization size USD Million (2025-2030)
  • Table 210. Influencer Marketing Platform: by Type(USD/Units)
  • Table 211. Research Programs/Design for This Report
  • Table 212. Key Data Information from Secondary Sources
  • Table 213. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Influencer Marketing Platform: by Type USD Million (2018-2023)
  • Figure 5. Global Influencer Marketing Platform: by Application USD Million (2018-2023)
  • Figure 6. Global Influencer Marketing Platform: by Organization size USD Million (2018-2023)
  • Figure 7. South America Influencer Marketing Platform Share (%), by Country
  • Figure 8. Asia Pacific Influencer Marketing Platform Share (%), by Country
  • Figure 9. Europe Influencer Marketing Platform Share (%), by Country
  • Figure 10. MEA Influencer Marketing Platform Share (%), by Country
  • Figure 11. North America Influencer Marketing Platform Share (%), by Country
  • Figure 12. Global Influencer Marketing Platform: by Type USD/Units (2018-2023)
  • Figure 13. Global Influencer Marketing Platform share by Players 2023 (%)
  • Figure 14. Global Influencer Marketing Platform share by Players (Top 3) 2023(%)
  • Figure 15. Global Influencer Marketing Platform share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Captiv8 (United States) Revenue, Net Income and Gross profit
  • Figure 18. Captiv8 (United States) Revenue: by Geography 2023
  • Figure 19. Impact Tech (United States) Revenue, Net Income and Gross profit
  • Figure 20. Impact Tech (United States) Revenue: by Geography 2023
  • Figure 21. ExpertVoice (United States) Revenue, Net Income and Gross profit
  • Figure 22. ExpertVoice (United States) Revenue: by Geography 2023
  • Figure 23. Linqia (United States) Revenue, Net Income and Gross profit
  • Figure 24. Linqia (United States) Revenue: by Geography 2023
  • Figure 25. IZEA Worldwide (United States) Revenue, Net Income and Gross profit
  • Figure 26. IZEA Worldwide (United States) Revenue: by Geography 2023
  • Figure 27. AspireIQ (United States) Revenue, Net Income and Gross profit
  • Figure 28. AspireIQ (United States) Revenue: by Geography 2023
  • Figure 29. Open Influence (Italy) Revenue, Net Income and Gross profit
  • Figure 30. Open Influence (Italy) Revenue: by Geography 2023
  • Figure 31. Influencer (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 32. Influencer (United Kingdom) Revenue: by Geography 2023
  • Figure 33. Influencity (Spain) Revenue, Net Income and Gross profit
  • Figure 34. Influencity (Spain) Revenue: by Geography 2023
  • Figure 35. Blogmint (India) Revenue, Net Income and Gross profit
  • Figure 36. Blogmint (India) Revenue: by Geography 2023
  • Figure 37. Quotient Technology (United States) Revenue, Net Income and Gross profit
  • Figure 38. Quotient Technology (United States) Revenue: by Geography 2023
  • Figure 39. Grin Technologies Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 40. Grin Technologies Inc. (United States) Revenue: by Geography 2023
  • Figure 41. Intellifluence (United States) Revenue, Net Income and Gross profit
  • Figure 42. Intellifluence (United States) Revenue: by Geography 2023
  • Figure 43. Buzzoole (Italy) Revenue, Net Income and Gross profit
  • Figure 44. Buzzoole (Italy) Revenue: by Geography 2023
  • Figure 45. Tidal Labs, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 46. Tidal Labs, Inc. (United States) Revenue: by Geography 2023
  • Figure 47. CreatorIQ (United States) Revenue, Net Income and Gross profit
  • Figure 48. CreatorIQ (United States) Revenue: by Geography 2023
  • Figure 49. Mavrck (United States) Revenue, Net Income and Gross profit
  • Figure 50. Mavrck (United States) Revenue: by Geography 2023
  • Figure 51. Brandwatch (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 52. Brandwatch (United Kingdom) Revenue: by Geography 2023
  • Figure 53. Global Influencer Marketing Platform: by Type USD Million (2025-2030)
  • Figure 54. Global Influencer Marketing Platform: by Application USD Million (2025-2030)
  • Figure 55. Global Influencer Marketing Platform: by Organization size USD Million (2025-2030)
  • Figure 56. South America Influencer Marketing Platform Share (%), by Country
  • Figure 57. Asia Pacific Influencer Marketing Platform Share (%), by Country
  • Figure 58. Europe Influencer Marketing Platform Share (%), by Country
  • Figure 59. MEA Influencer Marketing Platform Share (%), by Country
  • Figure 60. North America Influencer Marketing Platform Share (%), by Country
  • Figure 61. Global Influencer Marketing Platform: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Captiv8 (United States)
  • Impact Tech (United States)
  • ExpertVoice (United States)
  • Linqia (United States)
  • IZEA Worldwide (United States)
  • AspireIQ (United States)
  • Open Influence (Italy)
  • Influencer (United Kingdom)
  • Influencity (Spain)
  • Blogmint (India)
  • Quotient Technology (United States)
  • Grin Technologies Inc. (United States)
  • Intellifluence (United States)
  • Buzzoole (Italy)
  • Tidal Labs, Inc. (United States)
  • CreatorIQ (United States)
  • Mavrck (United States)
  • Brandwatch (United Kingdom)
Additional players considered in the study are as follows:
Traackr, Inc. (United States) , Fohr, Inc. (United States) , Onalytica (United Kingdom) , Launchmetrics (United States) , Grapevine (United States) , Fourstarzz Media (United States)
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Key Highlights of Report


Mar 2024 230 Pages 59 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global Influencer Marketing Platform Quantitative research analysis
Global Influencer Marketing Platform Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Captiv8 (United States), Impact Tech (United States), ExpertVoice (United States), Linqia (United States), IZEA Worldwide (United States), AspireIQ (United States), Open Influence (Italy), Influencer (United Kingdom), Influencity (Spain), Blogmint (India), Quotient Technology (United States), Grin Technologies Inc. (United States), Intellifluence (United States), Buzzoole (Italy), Tidal Labs, Inc. (United States), CreatorIQ (United States), Mavrck (United States) and Brandwatch (United Kingdom) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Increasing Demand of Technologies Such as Big Data, AI and Machine Learning" is seen as one of major influencing trends for Influencer Marketing Platform Market during projected period 2023-2030.
The Influencer Marketing Platform market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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