What is Account-Based Advertising Software Market?
Account-based advertising uses digital ad campaigns which targets highly-relevant accounts with the most revenue potential. As compared to demand generation, account-based marketing inverts the standard demand generation planning process, and targets the account level, rather than individual leads. Moreover, account based advertising begins with defining a specific audience at the account level. Once target accounts are identified, the best content for that audience is determined, as well as the method and channels that will allow the best connection to those accounts.
Highlights from Account-Based Advertising Software Market Study
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Terminus software (United States), Metadata.io (United States), 6sense (United States), Madison Logic Platform (United States), Integrate Demand Cloud (United States), Demandbase (United States), RollWorks (United States), Triblio (United States), ListenLoop (United States) and Jabmo (France) |
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Account-Based Advertising Software market throughout the forecasted period.
Terminus software (United States), Metadata.io (United States), 6sense (United States), Madison Logic Platform (United States), Integrate Demand Cloud (United States), Demandbase (United States), RollWorks (United States), Triblio (United States), ListenLoop (United States) and Jabmo (France) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Predictive Insights (United States) and Radiate B2B (United Kingdom). Account-Based Advertising Software Market Segmentation:
Scope | Sub-Segments |
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Organization size | SMEs,Large enterprises |
Industry Vertical | Media, Telecommunications, and IT,BFSI,Retail, and ecommerce,Healthcare and Life Sciences,Automotive and Manufacturing,Government and Public Sector,Others |
Deployment | On premises,Cloud |
Methods | Targeting IP address,On boarding offline databases,Targeting social media profiles |
On the basis of geography, the market of Account-Based Advertising Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Social Media and Advertising
Market Growth Drivers:
Increasing Need for Identifying Right Audience and Rising Customer Lifetime Value is Fueling the Market Growth
Challenges:
Availability of Large Number of Tools for Account Based Advertising
Restraints:
Reluctance to Shift from Traditional Sales Practices
Opportunities:
Adoption of Cloud Based Solutions and Impact of AI and Big Data Analytics on Account Based Advertising
Key Target Audience
Software developers, Government associations, Research organizations, software vendors and Others
Market Leaders & Development Strategies
On 11th April 2018, 6 sense has acquired ZenIQ which is the highest-rated account-based marketing and sales orchestration solution on the market.
In March 2022, Demand base, the Smarter GTM company for B2B brands, launched it and has been included in The Forrester New Wave Account-Based Marketing Platforms. The company was named a Leader after an evaluation of the 10 most significant providers in the category.