About Mobile App Analytics
Mobile app analytics is the measurement and analysis of data generated when users interact with mobile applications. It analyzes the performance of the mobile app and helps you gain a good understanding of how users are behaving and how the app can be optimized to reach goals. Analytics for mobile apps are a core part of the analysis stage. Companies use mobile analytics platforms to gain a competitive edge in building mobile experiences that stand out. Mobile analytics track unique users to record their demographics and behaviors.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 20.2% |
App analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to app analytics market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Mobile App Analytics market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon Pinpoint (United States), IBM Corporation (United States), Adobe Inc. (United States), Appsee (United States), Appdynamics (United States), Localytics (United States), Adjust GmbH (Germany), Appsflyer (United States), Countly (United Kingdom) and Buildfire (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Amplitude Inc. (United States), Firebase (United States), Mixpanel (United States), Appfigures (United States), Appscatter (United Kingdom) and Apptentive (United States).
Segmentation Overview
AMA Research has segmented the market of Global Mobile App Analytics market by Type (Software and Services), Application (User Acquisition and Engagement Analytics, Activation & Retention Analytics, Revenue Analytics, Real-time analytics, Referral and Others) and Region.
On the basis of geography, the market of Mobile App Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Mobile App Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment Type, the sub-segment i.e. Cloud-Based will boost the Mobile App Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Platform, the sub-segment i.e. IOS will boost the Mobile App Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. One Time will boost the Mobile App Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Continued Adoption of Predictive/Advanced Analytics, ML and AI and Geospatial Analytics, and Qualitative Analytics
Market Growth Drivers:
Increasing usage of smartphones & mobile applications across the Globe with a rise in internet penetration is the key factor driving the demand of the mobile app analytics market. and Continues Technological Advancements in Application Developments
Challenges:
Complexities regarding Data Privacy and Data Protection and Requirement of Skilled Workforce and Experienced Data Analyst
Restraints:
Lack of Awareness about Data Security and Threat of Substitutes such as Open Source App Analytic Solutions
Opportunities:
Increasing Use of Android and IOS based Applications and Growing Need for App Analytics to Generate Maximum Profitability in Highly Competitive Environment
Market Leaders and their expansionary development strategies
On March 26, 2019, Adobe and ServiceNow have announced a partnership to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, ultimately providing seamless digital workflows and personalized customer experiences across all touchpoints.
"In October 2023, Wood-Mizer launched the Industry’s First Battery-Powered Portable Sawmill. The lithium-ion battery-powered sawmill provides sawmill owners an alternative power choice that is environmentally friendly and delivers consistent, and reliable, and high-quality sawing performance. The battery power option is now available on the popular Wood-Mizer LT15WIDE portable sawmill that enables woodworking hobbyists and forestry professionals to safely and efficiently saw logs into lumber."
Key Target Audience
Mobile App Analytics Providers, App Developing Organizations and Individuals, Downstream Buyers, Digital Platform Providers, Government Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.