About Japonica Rice-
Rice is an edible starchy cereal grain, a staple food consumed by half of the population across the globe. Japonica rice is one of the two main domestic varieties of Asian rice. Its grains are rounder, thicker, and harder, compared to longer, thinner, and fluffier Indica rice grains. It is mostly produced in more temperate climates. It has narrow, dark green leaves, medium-height tillers and short to intermediate plant stature. According to the Food and Agriculture Organization of the United Nations, it accounts for about 8% of the global rice trade. China is the largest consumer of Japonica rice, with consumption reaching 46.4 metric tons in 2016. The major Japonica rice-producing countries are China, Japan, Korea, the United States, the European Union, Australia, Egypt, and Turkey
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The Japonica rice market is highly fragmented with the presence of many players worldwide. Some of the leading players are adopting some organic and inorganic strategies such as a merger, acquisition, expansion, new product launches, among others in order to gain leading share within the market. Owing to the supportive government regulations there are massive opportunities emerging for the new entrants Analyst at AMA Research estimates that Asian Vendors will contribute the maximum growth to Global Japonica Rice- market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Dalian Gaishi Health Food Co., Ltd. (China), Riviana Foods Inc. (India), Pramoda Exim Corporation (India), Vanashree Agriculture Private Limited (India), Sungold Trade Private Limited (India), Lundberg Family Farms (United States), Parboiled Rice (Thailand), Hanoi Trade Corporation Hochiminh City Branch (HAPRO) (Vietnam), Vilaconic Group (Vietnam) and Sammimex Company Limited (Vietnam) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Royal Trading (Thailand) Co. Limited (Thailand), Marlene Traders Co., Ltd. (Thailand), Sunflower Agro Co. Ltd. (Thailand), Thani Food Limited Partnership (Thailand) and P.C.Suppliers Company Limited (Thailand).
Segmentation Overview
AMA Research has segmented the market of Global Japonica Rice- market by Type (Temperate, Tropical and Aromatic), Application (Direct Edible and Processed) and Region.
On the basis of geography, the market of Japonica Rice- has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Color, the sub-segment i.e. White will boost the Japonica Rice- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Hypermarkets/Supermarkets will boost the Japonica Rice- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Cultivation Type, the sub-segment i.e. Organic will boost the Japonica Rice- market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The surge in demand for premium Japonica rice owing to the presence of large Japonica rice consumers
Market Growth Drivers:
Growing technological innovations to increase yields and expansion of cropped zone are the factors playing a key role in the growth of the Japonica rice market and Increase in the acceptance of rice as a staple crop and growing requirements of rice in the rice-based fast food industry worldwide
Challenges:
The increasing popularity of other varieties of rice like Basmati and Jasmine rice may hamper the growth of Japonica rice and Stringent government regulations regarding production, export, and import may hinder the expansion of Japonica rice
Restraints:
Harmful effects of pesticides and insecticides on rice crops may limit global market progression
Opportunities:
There is an increasing opportunity for the diversification of agribusinesses catering to the surging demand of Japonica rice globally. and Agro-retailers and agro-online platforms would benefit immensely owing to the sale of Japonica rice due to increased awareness about the health benefits of Japonica rice
Market Leaders and their expansionary development strategies
In December 2022, A new brand of Japanese rice is grown in traditional paddies but enabled by an offshoot of JAXA, the Japan Aerospace Exploration Agency. That offshoot, Tenchijin, developed Space Big Data Rice in partnership with a large rice wholesaler and Paditch, an agricultural startup focused on water management.
In January 2020, Daawat-Kameda India, a joint venture company between one of India’s largest rice-based food conglomerate, LT Foods and Japan’s largest rice crackers company, Kameda Seika, has launched ‘Kari Kari’, a crunchy, light, healthy and premium rice snacks in the Indian market.
Key Target Audience
Japonica Rice manufacturers, Distributors/Traders, Importers/Exporters, Agricultural Investors, Regulatory and Government Bodies, Downstream Vendors, Up-Stream Vendors, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.