What is Softball Bats Market?
The market for softball bats is expected to grow at a healthy pace as the popularity of softball games is rising heavily in regions such as Asia and Europe. In addition, the rising popularity of softball sports in college athletics, rising support by different organisations to women softball sports, and growing demand for lightweight composite bats due to their elasticity of barrel are some other major factors driving the growth for softball bats market. Softball bat is basically made of wood, alloys, or composite materials such as carbon fiber which provides more strength-to-weight ratio and helps the player to swing the bat freely due to its lightweight feature.
The market study is being classified by Type (Wood, Metal/Alloys and Composites), by Application (Training and Professional Match) and major geographies with country level break-up.
MAXBAT, INC. (United States), Easton Diamond Sports, LLC (United States), DeMarini (United States), Miken Sporting Goods (United States), Mizuno USA Inc. (United States), Rawlings Sporting Goods. (United States), adidas Group (Germany), AxeBat US (United States), Victus Sports, LLC (United States), RIP-IT (United States), Louisville Slugger (United States), Marucci Sports, LLC (United States) and Anderson Bat Company (United States) are some of the key players profiled in the study.
The vendors in this market are heavily focusing on acquiring other small players in order to expand their product portfolio and regional presence. Moreover, the players are also trying to partner with sports associations to grab sponsorship contracts for the supply of sports accessories to official players as well. For instance, in September 2019, Florida GATORS signed a partnership with the Wilson Sporting Goods family of brands which included Wilson, DeMarini, and EvoShield wherein the companies will be supplying sports gears and equipment accessories such as gloves, bats, helmets, and other equipment. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Softball Bats market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Softball Bats market by Type, Application and Region.
On the basis of geography, the market of Softball Bats has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Popularity of Softball Sports in College Athletics
- Sports Media Company Supporting Women Softball Sports
- Growing Demand for Composite Bats due to Elasticity of Barrel
Market Trend
- Growing Adoption of Composite Bats Due to Adjustable Trampoline Effect
Restraints
- High Cost of Softball Bats
Opportunities
- Opportunity to Diversify Into Other Regional Markets as Well
Challenges
- Vibration and Sting Effects
- Heavy Weight of Wooden Bats
In August 2019, Easton Diamond Sports announced the launch of its fourth-generation Fire Flex slowpitch softball bats.
Analyst Comment
The market for softball bats is growing at a healthy pace as the popularity of softball games for different categories is rising across different regions. It is one for the most popular sports across the United States and also the market for softball shoes is majorly captured by the same country as well. Moreover, rising interest for softball sports in female category is also gaining traction across Asia Pacific countries as well.
Key Target Audience
Sport Associations, League Organisers, Athletes, Softball Teams, Sponsoring Organisations and Others