About Vertical Piano
A piano is a musical instrument in which the soundboard and plane of the strings run vertically, perpendicular to the keyboard, hence taking up less floor space as compared to a normal grand piano. Upright pianos are made in different heights; the shortest is called spinets or consoles, and these are usually considered to have an inferior tone resulting from the shortness of their strings and their comparatively small soundboards. The larger upright pianos were popular in the later 19th and early 20th centuries. The main advantages of upright pianos lie in their modest price and compactness; these are instruments for the home and school, not for the concert stage.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The Vertical Piano A market size competitive landscape provides information by vendors, such as company overview, total revenue (financials), market potential, global reach, Vertical Piano sales and profits generated, market share, price, production plants and equipment, SWOT analysis, and product launch. This research report study provides Vertical Piano sales, revenue, and market share for each player covered in this report. Analyst at AMA Research estimates that European Vendors will contribute the maximum growth to Global Vertical Piano market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Baldwin Piano (United States), Bechstein Pianofortefabrik AG (Germany), Samick Musical Instrument Co., Ltd (South Korea), Casio Computer Co. Ltd. (Japan), Guangzhou Pearl River Piano Group Co., Ltd (China), Kawai America Corporation (United States), Mason and Hamlin Piano Company (United States), Petrof Spol s.r.o. (Czech Republic), Roland Corporation (Japan), SAUTER Pianofortemanufaktur GmbH & Co KG (Germany), Schulze Pollmann Pianoforti s.r.l. (Italy), Steingraeber & Shne KG (Germany), Steinway Musical Instruments, Inc. (United States), Stuart & Sons Terra Australis (Australia), Walter Piano Company, Inc. (United States), Yamaha Corporation (Japan), Kemble & Company Ltd. (United Kingdom), L. Bsendorfer Klavierfabrik GmbH (Austria) and Young Chang Co. Ltd. (South Korea) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Korg Inc. (Japan), Fazioli Pianoforti s.p.a. (Italy), Grotrian Piano Company GmbH (Germany) and Julius Bluthner Pianofortefabrik GmbH (Germany).
Segmentation Overview
AMA Research has segmented the market of Global Vertical Piano market by Type (Spinet, Console, Studio and Upright) and Region.
On the basis of geography, the market of Vertical Piano has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sizes, the sub-segment i.e. Upto 40” will boost the Vertical Piano market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology, the sub-segment i.e. Acoustic Pianos will boost the Vertical Piano market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use, the sub-segment i.e. Professional [Performance, Learning and Teaching] will boost the Vertical Piano market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Vertical Piano Market Dynamics:
Attributes | Details |
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Growth Drivers | - Increase In Number of Reality Shows and Musical Competitions Globally
- The Upsurge in the Global Entertainment and Media Industry
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Influencing Trends | - Rising Advancements in Software Technology Enable Users to do Much More with Pianos
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Restraints | - High Cost of the Digital Piano
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Road Blocks / Challenges | - Issue Related to the Light Weight of the Keys
- Highly Fragmented and Intensely Competitive
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Gaps & Opportunities | - Growing Eager to Learn Music in Developing Countries Such As China, India among Others
- Increase in Consumer Preference for Good-Quality Products and Growth in Disposable Incomes of Consumers
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Market Leaders and their expansionary development strategies
On 18th May 2021, Piano, global analytics, personalization, and subscription platform, has announced a USD88 million funding round. The round was led by existing investor Updata Partners, with additional funding provided by Rittenhouse Ventures and LinkedIn Corporation. Update Partners also led the company's previous funding round, which preceded its acquisition of Norway-based data management platform Cxense. The company has nearly 400% increased its revenue since the previous investment round, expanded into the Asia-Pacific region, integrated its customer journey and data management capabilities, and acquired the France-based analytics platform, AT Internet.
On January 16, 2020 - Kawai debuted two new models of its award-winning Concert Artist (CA) Series hybrid pianos at the 2020 NAMM show in Anaheim, California. The new CA99 and CA79 boast substantial upgrades over the previous models, including an improved Grand Feel piano action, a newly designed full-color touch screen and improved rendering sound technology.
The United States government effectively halted musical instrument production to divert vital resources such as iron, copper, brass, and other materials to the war effort. However, the government determined that the war effort should include entertainment to lift soldiers' spirits. But any old piano would not suffice. They needed animals that could withstand the rigors of the field, including being packed into a crate and dropped out of a plane.
Key Target Audience
Manufacturers of Vertical Piano, Suppliers of Vertical Piano, Wholesalers, Distributors and Retailers of Vertical Piano, Potential Investors and Music Companies and End-User
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.