What is Barley Flakes?
Barley flakes are a natural and healthy food with no additives or conservatives made by husking kernels of barley, then flattening and rolling them. They are used as a hot breakfast cereal and can be used in granola, puddings, baked goods or as an addition to ground meats and stuffings. They contain nutrients such as carbohydrates, vitamins and minerals. It contains no added sugar thus suitable for diabetics. It contains unsaturated fatty acids that help to reduce the cholesterol level in the blood.
The market study is broken down by Type (Conventional and Organic), by Application (Direct Family Consumption, Food Services and Other Food Applications) and major geographies with country level break-up.
Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Barley Flakes market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
King Arthur Flour (United States), Shiloh Farms (United States), Bob's Red Mill (United States), Honeyville, Inc. (United States), Vee Green Organic Life Care Private Limited (India), Helsinki Mylly Oy (Finland), Briess Malt & Ingredients Co. (United States), Nestlé S.A. (Switzerland) and Kellogg's (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Barley Flakes market by Type, Application and Region.
On the basis of geography, the market of Barley Flakes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Convenience Stores will boost the Barley Flakes market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 10th Jul 2018, Nestlé India has launched a new range of breakfast cereals NESPLUS – which the firm says has been tailored to local tastes and adds another product to the increasingly competitive category.
Market Trend
- Shifting consumer preference for organic products. The consumers are now more aware of their health and prefer clean label products.
Market Drivers
- The high nutritional benefits of the barley flakes is driving the barley flakes market. Increasing awareness about the importance of barley flakes in consumers leads to a high demand for the product. Barley flakes contain vitamins, carbohydrates, minerals and unsaturated fatty acids that have various health benefits.
Opportunities
- The growing food processing industry worldwide creates future opportunities for the barley flakes market. Due to a busy lifestyle, people are preferring packaged and easy to cook products that help in the growth of the market.
Restraints
- Fluctuations in the raw material (Barley) prices and availability of the substitute products in the market are the restraining factors for the barley flakes.
Challenges
- Less awareness of barley flakes is a challenge for the barley flakes market. There is less awareness in developing countries about the importance of barley.
Key Target Audience
Barley Flakes Manufacturers, Research Professionals, Emerging Companies, Raw Material Suppliers/ Buyers, Product Suppliers/ Buyers, Distributors, Government Body & Associations and End-user
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.