Online News Tracking Market Scope
Online news tracking tracks the media, whether it is print, electronic, or social media, which is imperative for any organization or business in today’s technology-driven world. It keeps up-to-date with all media mentions with its comprehensive solutions that cover media monitoring, tracking, and analytics. It is used to maintain and protect the organization’s online reputation, or to improve customer relationships. According to the UN’s agency for information and communication technologies, more than one-third of the world’s population uses the Internet. 65% of online adults use social networking sites, and nearly half of all American adults own smartphones.
The Online News Tracking market study is segmented, by Application (Broadcast Monitoring, Social Media Monitoring, Online Monitoring and Print Monitoring) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Research Analyst at AMA estimates that European Players will contribute to the maximum growth of Global Online News Tracking market throughout the predicted period.
Datascouting (Greece), Bangkok Digital Services (Thailand), Brand24 Global (United States), Brandwatch (United Kingdom), CARMA International (United Arab Emirates), Digimind (United States), VeeTrack (India), Galaseo (Indonesia), Isentia (Australia), Kantar Media UK (United Kingdom) and Linkfluence (France) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Meltwater (United States) and Socialbakers (Czech Republic).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Online News Tracking market by Type, Application and Region.
On the basis of geography, the market of Online News Tracking has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
- Growing Access of Social Media through Mobile Phones
- Continuous Innovations in Social Media Monitoring
Market Drivers
- Growing Penetration of Multiple Digital Platforms
- Rising Adoption of Media Monitoring Tools for Marketing and Communication
Opportunities
- Increasing Investments in Digital Advertising from End-Use Industries
- Raising Awareness about the Benefits of Media Monitoring Software
Restraints
- Dearth of Professional Workforce
Key Target Audience
Service Provider of Online News Media, Software Providers of Online News Media, Entertainment Industry and Governmental Bodies
Customization available in this Study:
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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