Global Customer 360

Customer 360 Comprehensive Study by Application (B2C, B2B), Data Sources (Web, Social Media, Telephone, In-store, Others), End Use Industry (Banking Industry, Aviation Industry, Automobile Industry, Manufacturing Industry, E-commerce Industry, Others), Deployment (Cloud-Based, On-Premise) Players and Region - Global Market Outlook to 2028

Customer 360 Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Customer 360 Market Scope
The customer 360 represents the complete view or analysis of the customer, it builds an accurate picture of every customer by clustering each customer's structured and unstructured data from the organization. With this clustered data knowledge, the company can create better customer experiences, customize and personalize the interactions with customers as well as build improved customer insights. it acts as a hub that synchronizes the data and becomes the source of references for more up to date information of the customer.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledMicrosoft Corporation (United States), Salesforce Inc. (United States), MuleSoft LLC (United States), IBM (International Business Machines Corporation) (United States), Oracle Corporation (United States), SAS Institute (United States), Axtria (United States), MIOsoft Corporation (United States), Reltio (United States), Amperity (United States) and Informatica (United States)
CAGR%


The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.

Microsoft Corporation (United States), Salesforce Inc. (United States), MuleSoft LLC (United States), IBM (International Business Machines Corporation) (United States), Oracle Corporation (United States), SAS Institute (United States), Axtria (United States), MIOsoft Corporation (United States), Reltio (United States), Amperity (United States) and Informatica (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Verint Systems (United States) and MarkLogic Corporation (United States).

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Customer 360 market by Type , by Application (B2C and B2B) and Region with country level break-up.

On the basis of geography, the market of Customer 360 has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2022.

Market Leaders and their expansionary development strategies
In September 2023, Microsoft, a multinational technology company, announced its acquisition of Dynamic Signal, a customer data management (CDM) platform provider. The acquisition will give Microsoft access to Dynamic Signal's CDM technology, which will help it to better manage its customer data and create a more consistent customer experience across its products and services.
In September 2023, Salesforce announced the launch of Customer 360 for Retail, a unified platform designed to help retailers connect with their customers across all channels, including in-store, online, and mobile. The platform includes a suite of products and capabilities, such as Salesforce Commerce Cloud, Salesforce Einstein, and Salesforce B2B Commerce, that help retailers create personalized customer experiences, manage inventory and orders, and drive sales.


Influencing Trend:
Increasing Use of Customer 360 Solution in Retail Industry and More Advanced Customer Relationship Management Because of Customer 360 Solution

Market Growth Drivers:
The demand for customer data management to find the most valuable customers to retain, deliver personalized offers to enhance their brand awareness. It helps in knowing the complete view of the customer regarding the company which can help in providing a better experience and provides them with reliable customer insights. There is need for the company to provide good products and services for its business growth.

Challenges:
Complexities Involved with Gathering Customer Data from Number of Sources like web, social media, data centers, etc.

Restraints:
High Risk of Online Fraud and Privacy Issues with Customer 360 and Regulatory Compliance with Customer 360 Solution Companies

Opportunities:
Continuous Technological Advancements in Customer Data Management and Surging Demand for Customer 360 From Online Consumer

Key Target Audience
Customer 360 Solution Provider, Research and Development, Potential Investors, Industry Associations and Others

Report Objectives / Segmentation Covered

By Application
  • B2C
  • B2B
By Data Sources
  • Web
  • Social Media
  • Telephone
  • In-store
  • Others

By End Use Industry
  • Banking Industry
  • Aviation Industry
  • Automobile Industry
  • Manufacturing Industry
  • E-commerce Industry
  • Others

By Deployment
  • Cloud-Based
  • On-Premise

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. The demand for customer data management to find the most valuable customers to retain, deliver personalized offers to enhance their brand awareness. It helps in knowing the complete view of the customer regarding the company which can help in providing a better experience and provides them with reliable customer insights. There is need for the company to provide good products and services for its business growth.
    • 3.3. Market Challenges
      • 3.3.1. Complexities Involved with Gathering Customer Data from Number of Sources like web, social media, data centers, etc.
    • 3.4. Market Trends
      • 3.4.1. Increasing Use of Customer 360 Solution in Retail Industry
      • 3.4.2. More Advanced Customer Relationship Management Because of Customer 360 Solution
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Customer 360, by Application, Data Sources, End Use Industry, Deployment and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Customer 360 (Value)
      • 5.2.1. Global Customer 360 by: Application (Value)
        • 5.2.1.1. B2C
        • 5.2.1.2. B2B
      • 5.2.2. Global Customer 360 by: Data Sources (Value)
        • 5.2.2.1. Web
        • 5.2.2.2. Social Media
        • 5.2.2.3. Telephone
        • 5.2.2.4. In-store
        • 5.2.2.5. Others
      • 5.2.3. Global Customer 360 by: End Use Industry (Value)
        • 5.2.3.1. Banking Industry
        • 5.2.3.2. Aviation Industry
        • 5.2.3.3. Automobile Industry
        • 5.2.3.4. Manufacturing Industry
        • 5.2.3.5. E-commerce Industry
        • 5.2.3.6. Others
      • 5.2.4. Global Customer 360 by: Deployment (Value)
        • 5.2.4.1. Cloud-Based
        • 5.2.4.2. On-Premise
      • 5.2.5. Global Customer 360 Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Customer 360: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Microsoft Corporation (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Salesforce Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. MuleSoft LLC (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. IBM (International Business Machines Corporation) (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Oracle Corporation (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. SAS Institute (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Axtria (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. MIOsoft Corporation (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Reltio (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Amperity (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Informatica (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Customer 360 Sale, by Application, Data Sources, End Use Industry, Deployment and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Customer 360 (Value)
      • 7.2.1. Global Customer 360 by: Application (Value)
        • 7.2.1.1. B2C
        • 7.2.1.2. B2B
      • 7.2.2. Global Customer 360 by: Data Sources (Value)
        • 7.2.2.1. Web
        • 7.2.2.2. Social Media
        • 7.2.2.3. Telephone
        • 7.2.2.4. In-store
        • 7.2.2.5. Others
      • 7.2.3. Global Customer 360 by: End Use Industry (Value)
        • 7.2.3.1. Banking Industry
        • 7.2.3.2. Aviation Industry
        • 7.2.3.3. Automobile Industry
        • 7.2.3.4. Manufacturing Industry
        • 7.2.3.5. E-commerce Industry
        • 7.2.3.6. Others
      • 7.2.4. Global Customer 360 by: Deployment (Value)
        • 7.2.4.1. Cloud-Based
        • 7.2.4.2. On-Premise
      • 7.2.5. Global Customer 360 Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Customer 360: by Application(USD Million)
  • Table 2. Customer 360 B2C , by Region USD Million (2017-2022)
  • Table 3. Customer 360 B2B , by Region USD Million (2017-2022)
  • Table 4. Customer 360: by Data Sources(USD Million)
  • Table 5. Customer 360 Web , by Region USD Million (2017-2022)
  • Table 6. Customer 360 Social Media , by Region USD Million (2017-2022)
  • Table 7. Customer 360 Telephone , by Region USD Million (2017-2022)
  • Table 8. Customer 360 In-store , by Region USD Million (2017-2022)
  • Table 9. Customer 360 Others , by Region USD Million (2017-2022)
  • Table 10. Customer 360: by End Use Industry(USD Million)
  • Table 11. Customer 360 Banking Industry , by Region USD Million (2017-2022)
  • Table 12. Customer 360 Aviation Industry , by Region USD Million (2017-2022)
  • Table 13. Customer 360 Automobile Industry , by Region USD Million (2017-2022)
  • Table 14. Customer 360 Manufacturing Industry , by Region USD Million (2017-2022)
  • Table 15. Customer 360 E-commerce Industry , by Region USD Million (2017-2022)
  • Table 16. Customer 360 Others , by Region USD Million (2017-2022)
  • Table 17. Customer 360: by Deployment(USD Million)
  • Table 18. Customer 360 Cloud-Based , by Region USD Million (2017-2022)
  • Table 19. Customer 360 On-Premise , by Region USD Million (2017-2022)
  • Table 20. South America Customer 360, by Country USD Million (2017-2022)
  • Table 21. South America Customer 360, by Application USD Million (2017-2022)
  • Table 22. South America Customer 360, by Data Sources USD Million (2017-2022)
  • Table 23. South America Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 24. South America Customer 360, by Deployment USD Million (2017-2022)
  • Table 25. Brazil Customer 360, by Application USD Million (2017-2022)
  • Table 26. Brazil Customer 360, by Data Sources USD Million (2017-2022)
  • Table 27. Brazil Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 28. Brazil Customer 360, by Deployment USD Million (2017-2022)
  • Table 29. Argentina Customer 360, by Application USD Million (2017-2022)
  • Table 30. Argentina Customer 360, by Data Sources USD Million (2017-2022)
  • Table 31. Argentina Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 32. Argentina Customer 360, by Deployment USD Million (2017-2022)
  • Table 33. Rest of South America Customer 360, by Application USD Million (2017-2022)
  • Table 34. Rest of South America Customer 360, by Data Sources USD Million (2017-2022)
  • Table 35. Rest of South America Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 36. Rest of South America Customer 360, by Deployment USD Million (2017-2022)
  • Table 37. Asia Pacific Customer 360, by Country USD Million (2017-2022)
  • Table 38. Asia Pacific Customer 360, by Application USD Million (2017-2022)
  • Table 39. Asia Pacific Customer 360, by Data Sources USD Million (2017-2022)
  • Table 40. Asia Pacific Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 41. Asia Pacific Customer 360, by Deployment USD Million (2017-2022)
  • Table 42. China Customer 360, by Application USD Million (2017-2022)
  • Table 43. China Customer 360, by Data Sources USD Million (2017-2022)
  • Table 44. China Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 45. China Customer 360, by Deployment USD Million (2017-2022)
  • Table 46. Japan Customer 360, by Application USD Million (2017-2022)
  • Table 47. Japan Customer 360, by Data Sources USD Million (2017-2022)
  • Table 48. Japan Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 49. Japan Customer 360, by Deployment USD Million (2017-2022)
  • Table 50. India Customer 360, by Application USD Million (2017-2022)
  • Table 51. India Customer 360, by Data Sources USD Million (2017-2022)
  • Table 52. India Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 53. India Customer 360, by Deployment USD Million (2017-2022)
  • Table 54. South Korea Customer 360, by Application USD Million (2017-2022)
  • Table 55. South Korea Customer 360, by Data Sources USD Million (2017-2022)
  • Table 56. South Korea Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 57. South Korea Customer 360, by Deployment USD Million (2017-2022)
  • Table 58. Taiwan Customer 360, by Application USD Million (2017-2022)
  • Table 59. Taiwan Customer 360, by Data Sources USD Million (2017-2022)
  • Table 60. Taiwan Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 61. Taiwan Customer 360, by Deployment USD Million (2017-2022)
  • Table 62. Australia Customer 360, by Application USD Million (2017-2022)
  • Table 63. Australia Customer 360, by Data Sources USD Million (2017-2022)
  • Table 64. Australia Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 65. Australia Customer 360, by Deployment USD Million (2017-2022)
  • Table 66. Rest of Asia-Pacific Customer 360, by Application USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Customer 360, by Data Sources USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Customer 360, by Deployment USD Million (2017-2022)
  • Table 70. Europe Customer 360, by Country USD Million (2017-2022)
  • Table 71. Europe Customer 360, by Application USD Million (2017-2022)
  • Table 72. Europe Customer 360, by Data Sources USD Million (2017-2022)
  • Table 73. Europe Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 74. Europe Customer 360, by Deployment USD Million (2017-2022)
  • Table 75. Germany Customer 360, by Application USD Million (2017-2022)
  • Table 76. Germany Customer 360, by Data Sources USD Million (2017-2022)
  • Table 77. Germany Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 78. Germany Customer 360, by Deployment USD Million (2017-2022)
  • Table 79. France Customer 360, by Application USD Million (2017-2022)
  • Table 80. France Customer 360, by Data Sources USD Million (2017-2022)
  • Table 81. France Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 82. France Customer 360, by Deployment USD Million (2017-2022)
  • Table 83. Italy Customer 360, by Application USD Million (2017-2022)
  • Table 84. Italy Customer 360, by Data Sources USD Million (2017-2022)
  • Table 85. Italy Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 86. Italy Customer 360, by Deployment USD Million (2017-2022)
  • Table 87. United Kingdom Customer 360, by Application USD Million (2017-2022)
  • Table 88. United Kingdom Customer 360, by Data Sources USD Million (2017-2022)
  • Table 89. United Kingdom Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 90. United Kingdom Customer 360, by Deployment USD Million (2017-2022)
  • Table 91. Netherlands Customer 360, by Application USD Million (2017-2022)
  • Table 92. Netherlands Customer 360, by Data Sources USD Million (2017-2022)
  • Table 93. Netherlands Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 94. Netherlands Customer 360, by Deployment USD Million (2017-2022)
  • Table 95. Rest of Europe Customer 360, by Application USD Million (2017-2022)
  • Table 96. Rest of Europe Customer 360, by Data Sources USD Million (2017-2022)
  • Table 97. Rest of Europe Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 98. Rest of Europe Customer 360, by Deployment USD Million (2017-2022)
  • Table 99. MEA Customer 360, by Country USD Million (2017-2022)
  • Table 100. MEA Customer 360, by Application USD Million (2017-2022)
  • Table 101. MEA Customer 360, by Data Sources USD Million (2017-2022)
  • Table 102. MEA Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 103. MEA Customer 360, by Deployment USD Million (2017-2022)
  • Table 104. Middle East Customer 360, by Application USD Million (2017-2022)
  • Table 105. Middle East Customer 360, by Data Sources USD Million (2017-2022)
  • Table 106. Middle East Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 107. Middle East Customer 360, by Deployment USD Million (2017-2022)
  • Table 108. Africa Customer 360, by Application USD Million (2017-2022)
  • Table 109. Africa Customer 360, by Data Sources USD Million (2017-2022)
  • Table 110. Africa Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 111. Africa Customer 360, by Deployment USD Million (2017-2022)
  • Table 112. North America Customer 360, by Country USD Million (2017-2022)
  • Table 113. North America Customer 360, by Application USD Million (2017-2022)
  • Table 114. North America Customer 360, by Data Sources USD Million (2017-2022)
  • Table 115. North America Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 116. North America Customer 360, by Deployment USD Million (2017-2022)
  • Table 117. United States Customer 360, by Application USD Million (2017-2022)
  • Table 118. United States Customer 360, by Data Sources USD Million (2017-2022)
  • Table 119. United States Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 120. United States Customer 360, by Deployment USD Million (2017-2022)
  • Table 121. Canada Customer 360, by Application USD Million (2017-2022)
  • Table 122. Canada Customer 360, by Data Sources USD Million (2017-2022)
  • Table 123. Canada Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 124. Canada Customer 360, by Deployment USD Million (2017-2022)
  • Table 125. Mexico Customer 360, by Application USD Million (2017-2022)
  • Table 126. Mexico Customer 360, by Data Sources USD Million (2017-2022)
  • Table 127. Mexico Customer 360, by End Use Industry USD Million (2017-2022)
  • Table 128. Mexico Customer 360, by Deployment USD Million (2017-2022)
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Customer 360: by Application(USD Million)
  • Table 141. Customer 360 B2C , by Region USD Million (2023-2028)
  • Table 142. Customer 360 B2B , by Region USD Million (2023-2028)
  • Table 143. Customer 360: by Data Sources(USD Million)
  • Table 144. Customer 360 Web , by Region USD Million (2023-2028)
  • Table 145. Customer 360 Social Media , by Region USD Million (2023-2028)
  • Table 146. Customer 360 Telephone , by Region USD Million (2023-2028)
  • Table 147. Customer 360 In-store , by Region USD Million (2023-2028)
  • Table 148. Customer 360 Others , by Region USD Million (2023-2028)
  • Table 149. Customer 360: by End Use Industry(USD Million)
  • Table 150. Customer 360 Banking Industry , by Region USD Million (2023-2028)
  • Table 151. Customer 360 Aviation Industry , by Region USD Million (2023-2028)
  • Table 152. Customer 360 Automobile Industry , by Region USD Million (2023-2028)
  • Table 153. Customer 360 Manufacturing Industry , by Region USD Million (2023-2028)
  • Table 154. Customer 360 E-commerce Industry , by Region USD Million (2023-2028)
  • Table 155. Customer 360 Others , by Region USD Million (2023-2028)
  • Table 156. Customer 360: by Deployment(USD Million)
  • Table 157. Customer 360 Cloud-Based , by Region USD Million (2023-2028)
  • Table 158. Customer 360 On-Premise , by Region USD Million (2023-2028)
  • Table 159. South America Customer 360, by Country USD Million (2023-2028)
  • Table 160. South America Customer 360, by Application USD Million (2023-2028)
  • Table 161. South America Customer 360, by Data Sources USD Million (2023-2028)
  • Table 162. South America Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 163. South America Customer 360, by Deployment USD Million (2023-2028)
  • Table 164. Brazil Customer 360, by Application USD Million (2023-2028)
  • Table 165. Brazil Customer 360, by Data Sources USD Million (2023-2028)
  • Table 166. Brazil Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 167. Brazil Customer 360, by Deployment USD Million (2023-2028)
  • Table 168. Argentina Customer 360, by Application USD Million (2023-2028)
  • Table 169. Argentina Customer 360, by Data Sources USD Million (2023-2028)
  • Table 170. Argentina Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 171. Argentina Customer 360, by Deployment USD Million (2023-2028)
  • Table 172. Rest of South America Customer 360, by Application USD Million (2023-2028)
  • Table 173. Rest of South America Customer 360, by Data Sources USD Million (2023-2028)
  • Table 174. Rest of South America Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 175. Rest of South America Customer 360, by Deployment USD Million (2023-2028)
  • Table 176. Asia Pacific Customer 360, by Country USD Million (2023-2028)
  • Table 177. Asia Pacific Customer 360, by Application USD Million (2023-2028)
  • Table 178. Asia Pacific Customer 360, by Data Sources USD Million (2023-2028)
  • Table 179. Asia Pacific Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 180. Asia Pacific Customer 360, by Deployment USD Million (2023-2028)
  • Table 181. China Customer 360, by Application USD Million (2023-2028)
  • Table 182. China Customer 360, by Data Sources USD Million (2023-2028)
  • Table 183. China Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 184. China Customer 360, by Deployment USD Million (2023-2028)
  • Table 185. Japan Customer 360, by Application USD Million (2023-2028)
  • Table 186. Japan Customer 360, by Data Sources USD Million (2023-2028)
  • Table 187. Japan Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 188. Japan Customer 360, by Deployment USD Million (2023-2028)
  • Table 189. India Customer 360, by Application USD Million (2023-2028)
  • Table 190. India Customer 360, by Data Sources USD Million (2023-2028)
  • Table 191. India Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 192. India Customer 360, by Deployment USD Million (2023-2028)
  • Table 193. South Korea Customer 360, by Application USD Million (2023-2028)
  • Table 194. South Korea Customer 360, by Data Sources USD Million (2023-2028)
  • Table 195. South Korea Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 196. South Korea Customer 360, by Deployment USD Million (2023-2028)
  • Table 197. Taiwan Customer 360, by Application USD Million (2023-2028)
  • Table 198. Taiwan Customer 360, by Data Sources USD Million (2023-2028)
  • Table 199. Taiwan Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 200. Taiwan Customer 360, by Deployment USD Million (2023-2028)
  • Table 201. Australia Customer 360, by Application USD Million (2023-2028)
  • Table 202. Australia Customer 360, by Data Sources USD Million (2023-2028)
  • Table 203. Australia Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 204. Australia Customer 360, by Deployment USD Million (2023-2028)
  • Table 205. Rest of Asia-Pacific Customer 360, by Application USD Million (2023-2028)
  • Table 206. Rest of Asia-Pacific Customer 360, by Data Sources USD Million (2023-2028)
  • Table 207. Rest of Asia-Pacific Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 208. Rest of Asia-Pacific Customer 360, by Deployment USD Million (2023-2028)
  • Table 209. Europe Customer 360, by Country USD Million (2023-2028)
  • Table 210. Europe Customer 360, by Application USD Million (2023-2028)
  • Table 211. Europe Customer 360, by Data Sources USD Million (2023-2028)
  • Table 212. Europe Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 213. Europe Customer 360, by Deployment USD Million (2023-2028)
  • Table 214. Germany Customer 360, by Application USD Million (2023-2028)
  • Table 215. Germany Customer 360, by Data Sources USD Million (2023-2028)
  • Table 216. Germany Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 217. Germany Customer 360, by Deployment USD Million (2023-2028)
  • Table 218. France Customer 360, by Application USD Million (2023-2028)
  • Table 219. France Customer 360, by Data Sources USD Million (2023-2028)
  • Table 220. France Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 221. France Customer 360, by Deployment USD Million (2023-2028)
  • Table 222. Italy Customer 360, by Application USD Million (2023-2028)
  • Table 223. Italy Customer 360, by Data Sources USD Million (2023-2028)
  • Table 224. Italy Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 225. Italy Customer 360, by Deployment USD Million (2023-2028)
  • Table 226. United Kingdom Customer 360, by Application USD Million (2023-2028)
  • Table 227. United Kingdom Customer 360, by Data Sources USD Million (2023-2028)
  • Table 228. United Kingdom Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 229. United Kingdom Customer 360, by Deployment USD Million (2023-2028)
  • Table 230. Netherlands Customer 360, by Application USD Million (2023-2028)
  • Table 231. Netherlands Customer 360, by Data Sources USD Million (2023-2028)
  • Table 232. Netherlands Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 233. Netherlands Customer 360, by Deployment USD Million (2023-2028)
  • Table 234. Rest of Europe Customer 360, by Application USD Million (2023-2028)
  • Table 235. Rest of Europe Customer 360, by Data Sources USD Million (2023-2028)
  • Table 236. Rest of Europe Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 237. Rest of Europe Customer 360, by Deployment USD Million (2023-2028)
  • Table 238. MEA Customer 360, by Country USD Million (2023-2028)
  • Table 239. MEA Customer 360, by Application USD Million (2023-2028)
  • Table 240. MEA Customer 360, by Data Sources USD Million (2023-2028)
  • Table 241. MEA Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 242. MEA Customer 360, by Deployment USD Million (2023-2028)
  • Table 243. Middle East Customer 360, by Application USD Million (2023-2028)
  • Table 244. Middle East Customer 360, by Data Sources USD Million (2023-2028)
  • Table 245. Middle East Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 246. Middle East Customer 360, by Deployment USD Million (2023-2028)
  • Table 247. Africa Customer 360, by Application USD Million (2023-2028)
  • Table 248. Africa Customer 360, by Data Sources USD Million (2023-2028)
  • Table 249. Africa Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 250. Africa Customer 360, by Deployment USD Million (2023-2028)
  • Table 251. North America Customer 360, by Country USD Million (2023-2028)
  • Table 252. North America Customer 360, by Application USD Million (2023-2028)
  • Table 253. North America Customer 360, by Data Sources USD Million (2023-2028)
  • Table 254. North America Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 255. North America Customer 360, by Deployment USD Million (2023-2028)
  • Table 256. United States Customer 360, by Application USD Million (2023-2028)
  • Table 257. United States Customer 360, by Data Sources USD Million (2023-2028)
  • Table 258. United States Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 259. United States Customer 360, by Deployment USD Million (2023-2028)
  • Table 260. Canada Customer 360, by Application USD Million (2023-2028)
  • Table 261. Canada Customer 360, by Data Sources USD Million (2023-2028)
  • Table 262. Canada Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 263. Canada Customer 360, by Deployment USD Million (2023-2028)
  • Table 264. Mexico Customer 360, by Application USD Million (2023-2028)
  • Table 265. Mexico Customer 360, by Data Sources USD Million (2023-2028)
  • Table 266. Mexico Customer 360, by End Use Industry USD Million (2023-2028)
  • Table 267. Mexico Customer 360, by Deployment USD Million (2023-2028)
  • Table 268. Research Programs/Design for This Report
  • Table 269. Key Data Information from Secondary Sources
  • Table 270. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Customer 360: by Application USD Million (2017-2022)
  • Figure 5. Global Customer 360: by Data Sources USD Million (2017-2022)
  • Figure 6. Global Customer 360: by End Use Industry USD Million (2017-2022)
  • Figure 7. Global Customer 360: by Deployment USD Million (2017-2022)
  • Figure 8. South America Customer 360 Share (%), by Country
  • Figure 9. Asia Pacific Customer 360 Share (%), by Country
  • Figure 10. Europe Customer 360 Share (%), by Country
  • Figure 11. MEA Customer 360 Share (%), by Country
  • Figure 12. North America Customer 360 Share (%), by Country
  • Figure 13. Global Customer 360 share by Players 2022 (%)
  • Figure 14. Global Customer 360 share by Players (Top 3) 2022(%)
  • Figure 15. Global Customer 360 share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 18. Microsoft Corporation (United States) Revenue: by Geography 2022
  • Figure 19. Salesforce Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Salesforce Inc. (United States) Revenue: by Geography 2022
  • Figure 21. MuleSoft LLC (United States) Revenue, Net Income and Gross profit
  • Figure 22. MuleSoft LLC (United States) Revenue: by Geography 2022
  • Figure 23. IBM (International Business Machines Corporation) (United States) Revenue, Net Income and Gross profit
  • Figure 24. IBM (International Business Machines Corporation) (United States) Revenue: by Geography 2022
  • Figure 25. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 26. Oracle Corporation (United States) Revenue: by Geography 2022
  • Figure 27. SAS Institute (United States) Revenue, Net Income and Gross profit
  • Figure 28. SAS Institute (United States) Revenue: by Geography 2022
  • Figure 29. Axtria (United States) Revenue, Net Income and Gross profit
  • Figure 30. Axtria (United States) Revenue: by Geography 2022
  • Figure 31. MIOsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 32. MIOsoft Corporation (United States) Revenue: by Geography 2022
  • Figure 33. Reltio (United States) Revenue, Net Income and Gross profit
  • Figure 34. Reltio (United States) Revenue: by Geography 2022
  • Figure 35. Amperity (United States) Revenue, Net Income and Gross profit
  • Figure 36. Amperity (United States) Revenue: by Geography 2022
  • Figure 37. Informatica (United States) Revenue, Net Income and Gross profit
  • Figure 38. Informatica (United States) Revenue: by Geography 2022
  • Figure 39. Global Customer 360: by Application USD Million (2023-2028)
  • Figure 40. Global Customer 360: by Data Sources USD Million (2023-2028)
  • Figure 41. Global Customer 360: by End Use Industry USD Million (2023-2028)
  • Figure 42. Global Customer 360: by Deployment USD Million (2023-2028)
  • Figure 43. South America Customer 360 Share (%), by Country
  • Figure 44. Asia Pacific Customer 360 Share (%), by Country
  • Figure 45. Europe Customer 360 Share (%), by Country
  • Figure 46. MEA Customer 360 Share (%), by Country
  • Figure 47. North America Customer 360 Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Microsoft Corporation (United States)
  • Salesforce Inc. (United States)
  • MuleSoft LLC (United States)
  • IBM (International Business Machines Corporation) (United States)
  • Oracle Corporation (United States)
  • SAS Institute (United States)
  • Axtria (United States)
  • MIOsoft Corporation (United States)
  • Reltio (United States)
  • Amperity (United States)
  • Informatica (United States)
Additional players considered in the study are as follows:
Verint Systems (United States) , MarkLogic Corporation (United States)
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Key Highlights of Report


Nov 2023 201 Pages 55 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Customer 360 Quantitative research analysis
Global Customer 360 Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Customer 360 Market are by end use application [B2C and B2B].
The Customer 360 Market is gaining popularity and expected to see strong valuation by 2028.
  • The demand for customer data management to find the most valuable customers to retain, deliver personalized offers to enhance their brand awareness. It helps in knowing the complete view of the customer regarding the company which can help in providing a better experience and provides them with reliable customer insights. There is need for the company to provide good products and services for its business growth.

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