About Healthy Biscuits
Biscuits are bakery products, prepared from wheat flour, sugar, fat, leavening agent, and some other additional ingredients. The biscuits are classified into three types based on dough used; short or soft dough biscuit, hard dough, and crackers. The COVID-19 pandemic has caused the temporary shutdown of manufacturing plants and loss of manpower, which has reduced the production of healthy biscuits. In some countries, the biscuit manufacturers were exempted from the lockdown restrictions, but the procurement of raw material led to a shortage of production.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
CAGR | 5.2% |
Growing preference for the healthy snacking item is expected to offer potential opportunities for the companies to expand their product offerings in this category in the near future. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Asian Vendors will contribute the maximum growth to Global Healthy Biscuits market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Anmol Industries (India), Pladis (United Kingdom), Mondelez International (United States), Britannia (India), Parle Products(India), ITC Limited (India), IFFCO (India), Cosmic Nutracos Solutions (India) and Unibic Foods India (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Healthy Biscuits market by Type (Functional, Gluten-free, Reduced Calorie and Others), Application (Supermarkets, Convenience Stores and Online) and Region.
On the basis of geography, the market of Healthy Biscuits has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Europe region held largest market share in the year 2023. If we see Market by Raw Material, the sub-segment i.e. Wheat will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Packets will boost the Healthy Biscuits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising awareness about health and fitness and growing preference for healthy snack products, especially among the working professionals and millennials
Market Growth Drivers:
Rising demand for healthy snacks, coupled with high per capita food consumption, especially in developing countries such as India and China
Restraints:
The increased competition among the manufacturing companies, traditional practices of baking, and availability of substitute products
Opportunities:
Manufacturers are actively indulging in the production of healthy biscuits in different flavors to enhance the taste and The improved lifestyle and introduction of advanced purchase methods such as online grocery shopping
Market Leaders and their expansionary development strategies
In October 2022, Reliance Consumer Products (RCPL), a FMCG subsidiary of Reliance Retail Ventures, has partnered with Maliban Biscuit Manufactories to expand its portfolio. this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers.
In September 2023, Britannia launches its new NutriChoice Herbs & Seeds Cookies Film, The brand’s newest launch, conceptualised by Talented & produced by Lucifer Circus, is probably one of its more adventurous pieces - a fantasy comedy of errors in which we see the world of the ingredients
Key Target Audience
Manufacturer, Distributors, Government Regulatory Bodies, Government Research Organization, Private Research Organization and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.