B2B Exhibitions Market Scope
B2B exhibitions are an integrated part of business worldwide. As per the Center for Exhibition Industry Research, around 41% of the marketing budget goes into b2b exhibiting. The exhibitions enable organizations to provide hand-on, face-to-face demonstrations of the products and services to prospective buyers, ask them for feedback, and get valuable insights into their reactions. It is an offline marketing channel. B2B exhibitions provide a unique and exclusive setting that brings together various decision-makers at the same location.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | o2o (India), WESCO International, Inc. (United States) Anixter International Inc., MEX Exhibitions Pvt. Ltd. (India), Displays2Go (United States), National Business Institute (United States), IFA (Germany), National Seminars Training (United States), Fred Pryor Seminars & CareerTrack (United States), ANGA COM (Germany) and Unleash (United Kingdom) |
CAGR | % |
Global B2B Exhibitions is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Offerings. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
o2o (India), WESCO International, Inc. (United States) Anixter International Inc., MEX Exhibitions Pvt. Ltd. (India), Displays2Go (United States), National Business Institute (United States), IFA (Germany), National Seminars Training (United States), Fred Pryor Seminars & CareerTrack (United States), ANGA COM (Germany) and Unleash (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are OMICS International (United States), Gartner Inc. (United States), Cambridge Innovation Institute (United States) and Oracle Corporation (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global B2B Exhibitions market by Type and Region with country level break-up.
On the basis of geography, the market of B2B Exhibitions has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In 2020, WESCO International, Inc. has acquired Anixter International Inc. The combination provides substantial value creation for our customers, supplier partners, employees, investors, and the communities in which we operate. As well as it enables us to offer more solutions, to more customers, in more locations around the globe.
In June 2019, WESCO International, Inc. and WESCO Distribution, Inc. partnered with Silicon Valley-based Plug and Play, a global innovation and startup accelerator platform. WESCO joins as a founding anchor member to launch industry-specific startups and B2B sales and distribution, the newest accelerator focused on those technologies.
Influencing Trend:
Building a Loyal Customer Base
Market Growth Drivers:
Increasing B2B exhibition in Business Sector for Knowledge Sector and Rapidly Growing Business Sector
Challenges:
Excessive Frequency of B2B Exhibitions
Restraints:
COVID-19 Pandemic Majorly Hamper the B2B Exhibitions Industry and Confusing Environment found in Large Shows
Opportunities:
Business Focus to create a Standout Booth and Connect with People who are interested in their Products and Services
Key Target Audience
B2B Exhibitions Regulatory Bodies, Potential Investors, Research and Development Institutes and Others