About English Proficiency
English Proficiency is refer as ability of any person to understand and produce English. In this the training is given to a person about the English language in addition to his or her native language to become a prominent in an English language. The market of the English Proficiency is increasing due to increasing awareness of English language proficiency at the global level. Also rising trend of the English language as communication purpose is also increasing its importance. As well as migrants in the foreign countries are rising for which some test of English are necessary due to which English Proficiency is become an important language.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
English Proficiency is a fragmented market due to the presence of various players. The players are focusing on strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global English Proficiency market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Pearson ELT (United Kingdom), Rosetta Stone (United States), Sanako (Finland), EF Education First (Switzerland), Inlingua (Switzerland), Linguatronics (United States), Linguaphone (United Kingdom), Linguarama (United Kingdom), LearnCube (United Kingdom) and Berlitz (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are SANS (United States), Edusoft (Israel), OKpanda (United States), Sanoma (Finland), Voxy (United States) and Atlas language school (Ireland).
Segmentation Overview
AMA Research has segmented the market of Global English Proficiency market by Type (Blended learning Introduction, Online learning Introduction and Classroom learning Introduction) and Region.
On the basis of geography, the market of English Proficiency has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Testing System, the sub-segment i.e. IELTS will boost the English Proficiency market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Online Level of Proficiency, the sub-segment i.e. Elementary level will boost the English Proficiency market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Students will boost the English Proficiency market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing emphasis on virtual training and Growing English importance in B2C and B2B
Market Growth Drivers:
Globalization of businesses, Increasing number of migrants in various region and High demand for vocational English training
Challenges:
The advent of open source materials and courses
Restraints:
Priority to native language by trainers
Opportunities:
Market adoption of English as a global language and Offering English courses easily all over the world
Market Leaders and their expansionary development strategies
In July 2023, The U.S. Department of Education's Office of English Language Acquisition (OELA) provides national leadership to help ensure that English Learners and immigrant students attain English proficiency and achieve academic success.
In August 2023, Duolingo a modern English proficiency assessment has announced the launch its local campaign, #FasterWayForward. The campaign’s films have been conceptualized by Digitas India and produced by Doradigs. The first film, titled ‘Cafe’, showcases how the DET offers a hassle-free, easy, fast, and convenient path to English proficiency for students embarking on their study abroad journey.
Key Target Audience
English Proficiency Classes, Learning Institutions, Government Bodies and End users
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.