About Neck Massagers
The Neck Massagers market is expected to witness high demand in the forecasted period due to huge growth in the online distribution channel. There are various advantages of Neck Massagers including Reduce pain and aches naturally. People tend to consume pain killers for alleviating neck and shoulder pain, provides relief for hard-to-reach areas, reduces stress, easy portability, loosen stiff muscles, saves money and time and suitable for everyone.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to avail of competitive advantage through combined collaborations. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Neck Massagers market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
OSIM International (Romania), Fujiiryoki (Japan), Panasonic (Japan), Inada (United States), OGAWA (Singapore), HoMedics (United States), Human Touch (United States), Infinite Creative Enterprises (I.C.E.) (United States) and Cozzia (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Neck Massagers market by Type (Manual Neck Massagers, Vibrating Neck Massagers and Impulse Neck Massagers), Application (Household, Hospital, Office and Others) and Region.
On the basis of geography, the market of Neck Massagers has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2023. Europe, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Online Distribution Channel will boost the Neck Massagers market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Demand due to Online Distribution Channel and Upsurging Number of People with Nack Problems
Market Growth Drivers:
Rising Demand for Residential Usage and The Low Prices Associated with Neck Massagers
Challenges:
Stringent Government Regulation Regarding Medical Equipment
Restraints:
The Increasing Concern due to Availability of the Alternative
Opportunities:
Technological Innovations in the Neck Massagers and High Adoption due to Attractive Promotional and Marketing Strategies
Market Leaders and their expansionary development strategies
In February 2024, MOZA Technology, a pioneer in mindfulness and relaxation technology, has launched Sleepris, the first smart eye massager designed for comfortable all-night wear. Designed to alleviate insomnia, prevent sleep loss and reduce anxiety, the Sleepris combines light, massage, and heat therapy to lower stress through multiple senses, helping to induce sleep in as little as 10 minutes while improving deep sleep quality and extending sleep duration. This innovation marks another milestone in the Company's mission to facilitate healing through mindfulness in today's torrential pace of life, guiding people to control their breathing and focus their minds.
In April 2023, Chinese tech giant Xiaomi has launched the MIJIA Smart Neck Massager for the Chinese market. The massager is designed to relieve muscle tension and stiffness in the neck and shoulders, using a combination of massage heads and heat therapy.The MIJIA Smart Neck Massager comes with four massage heads, which are arranged in a trapezoidal shape. This design allows the massager to cover not just the neck, but also the shoulders and upper trapezius muscle area. The massage heads are designed to simulate human hands, using a combination of pushing, turning, and kneading movements to provide a deep, soothing massage.
Key Target Audience
Neck Massagers Manufactures, Neck Massagers Suppliers, Neck Massagers Distributors, Government Regulatory Bodies, Government Research Organizations, Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.